Blog
On July 9, 2026, SAP reached a settlement with the European Commission that closes an antitrust investigation into SAP’s maintenance and support practices for on-premises ERP software. Importantly, this was resolved through binding commitments rather than a finding of wrongdoing or a financial penalty. However, customers should not mistake the absence of a fine for […]
Blog
In our evaluation of B2B and B2C commerce solutions providers, we identified the most significant ones and researched, analyzed, and scored them. Learn more.
Blog
In a move straight out of a horror movie or techno-dystopian thriller, OpenAI’s model did what Anthropic threatened its model could do (but didn’t): a frontier lab’s own models escaped containment during an authorized evaluation and breached another company to finish the task and perform an autonomous hack. OpenAI confirmed that its own models escaped […]
Blog
If you remember the childhood story of The Tortoise and the Hare, you already understand more about the future of AI agents than you might think. Right now, the AI market looks like a field full of hares. SaaS agents from vendors like Microsoft, Salesforce, ServiceNow, SAP, and Google are sprinting ahead, racking up users, […]
Blog
So you’ve blown through your AI budget. Join the club. Blaming token consumption may have worked once. But as the adage goes, “Fool me once, shame on you. Fool me twice … ” you know the rest. Token consumption is a combination of multiple factors and not conclusive on its own. Hence, you need a […]
Blog
Real-Time Payments, Orchestration Engines, And AI Fraud Detection Drive Capital Efficiencies Commercial banking is undergoing a structural metamorphosis, shifting from rigid, batch-processed legacy systems to a model of autonomous, event-native finance. The convergence of ISO 20022-native data fabrics and agentic AI is transforming payments from simple capital transfers into high-fidelity data signals that power real-time […]
Blog
Earlier this year, I had the opportunity to take over coverage of the product information management (PIM) space from my colleague Chuck Gahun, and it has been a fascinating journey. I’ve immersed myself in myriad vendor briefings, dug into historical and more recent Forrester research, and educated myself on the history of the space and its evolution. The PIM space has transformed well beyond its […]
Blog
This past Friday, I tuned in as the Paramount-Warner Bros. Discovery (WBD) merger moved from boardroom to courtroom. A coalition of 12 state attorneys general asked a federal judge to temporarily block the $110 billion transaction while their antitrust lawsuit proceeds, arguing that the merger shouldn’t be allowed to close before courts fully evaluate its […]
Blog
AI is accelerating enterprise transformation, but it has not rewritten the rules. As trust concerns and faster cycles make transformation less forgiving, enterprises must apply the fundamentals of strategy, operating model design, change management, and disciplined execution faster and more rigorously — not abandon them.
Blog
Treating answer engine optimization (AEO) best practices like checklist activities ignores answer engines’ impacts on brand strategy and interdisciplinary workflows. Effective, differentiated AEO requires marketers to understand answer engines’ role in the funnel and the new ways they orchestrate influence. Answer Engines Are More Like Billboards Than Search Engines Answer engines act like brand media […]
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In some countries, the debate around technological sovereignty has been framed as a race toward independence. Governments have invested billions in sovereign cloud initiatives, national AI programs, semiconductor manufacturing, and critical infrastructure under the implicit assumption that sovereignty means self-sufficiency. But that assumption is detached from reality.
Blog
We know that companies right now are heavily investing in customer service technologies with embedded AI capabilities. Companies are using these technologies to agentify the way that they deliver, manage, and optimize customer service. This is because these technologies are really good at making operations more efficient and empowering customer service reps to deliver great […]
Blog
After three decades in IT, I’m now watching the fifth major innovation cycle of my career: I’ve seen PC networking, internet/dotcom, enterprise integration and automation, cloud and mobile, and now AI. As this next era takes shape, becoming an analyst with Forrester felt like the logical next step. I’m moving from building products to helping […]
Blog
AI is changing how B2B brand and communications teams invest, operate, and prioritize work. As companies look for practical ways to apply AI across marketing, leaders are reevaluating program investments, talent needs, and the capabilities required to drive growth. Forrester’s 2026 Brand And Communications Survey reveals a more deliberate approach to these decisions, particularly in areas tied to digital engagement, brand visibility, and influence.
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B2B marketers have long relied on agencies for scale, specialized expertise, and execution support across brand and communications. In fact, 93% of respondents to Forrester’s 2026 B2B Brand And Communications Survey use agencies in some capacity. What is changing is the relationship itself, as AI-driven efficiencies enable teams to bring more work in-house.
Blog
The technology industry has always been immature compared with the manufacturing, automotive, telecommunications, and oil and gas industries. In those industries, tier-one suppliers are deeply embedded in the operations of the end producer, tier-two suppliers are embedded in the operations of the tier-one suppliers, and so on. Boeing planes would fall out of the sky […]
Blog
Agentic AI is moving fast. Enterprises are shifting from experimentation to real deployments — using AI agents to act, not just answer. This should put integration at the forefront. After all, an AI agent without integration is merely an answer engine, it cannot take action. Yet many organizations are repeating a familiar mistake: building AI […]
Podcast
Most organizations have journey maps, dashboards, and customer insight. Many struggle to turn them into meaningful decisions. In this CX Cast episode, learn how to bridge the gap.
Blog
Many teams struggle because they try to do everything — and when everything is a priority, nothing is. Learn how the best portfolio marketing teams protect and use their time.
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Agentic development platforms (ADPs) move AI-enhanced development from experimentation to enterprise decision-making. As AI coding assistants evolve into platforms that can coordinate agents, manage context, and automate work across the software development lifecycle (SDLC), technology leaders need a clearer view of which vendors matter, how they differ, and where the market is heading. ADPs are […]
