Blog
Get key insights for how retailers competed with Amazon's October sales event before the holiday season.
Blog
At Forrester’s upcoming B2B Summit APAC, I’ll be diving into one of the most urgent and exciting topics in B2B events today: the transformative role of AI across the event lifecycle. Event marketers are under increasing pressure to do more with less — repurpose content, extract deeper insights from event data, and deliver measurable impact […]
Blog
Introducing The OpenAI Product Feed Spec Four weeks before answer engines freeze training data for Black Friday sales, OpenAI has released its Product Feed Specification — the structured data model for merchants who want to sell products directly in ChatGPT with Instant Checkout. This is part of the larger infrastructure — Agentic Commerce Protocol — […]
Blog
Every year, Forrester updates the US consumer privacy segmentation report to uncover evolving trends in how consumers approach data sharing and privacy protection.
Blog
Forrester released its second evaluation of the network analysis and visibility (NAV) market in the report The Forrester Wave™: Network Analysis And Visibility Solutions, Q4 2025. This market, first defined in Forrester’s 2011 report, Pull Your Head Out Of The Sand And Put It On A Swivel: Introducing Network Analysis And Visibility, introduced NAV as […]
Blog
Everyone seems to agree that AI agents will reforge the contours of work and business. What is less clear is the mental model to apply when conceptualizing the role of agents within the enterprise. Get some ideas and insights on how to get the most out of your agentic AI aspirations in this preview of a new report.
Blog
Equinix’s 2025 Analyst Day and AI Summit was held on September 25, 2025. Forrester analysts attended the event to see how Equinix, a leader in the global data center colocation and interconnection market, is addressing the changes AI is bringing to this space.
Blog
Every few years, the enterprise pendulum swings — from building everything in-house to buying everything off the shelf.
Blog
The Netherlands placing Chinese-owned chipmaker Nexperia under ministerial oversight is a sign that Europe has crossed from passive screening to active control to keep IP and capacity in-region. Find out what this means for CISOs and risk leaders and what steps to take next.
Blog
Sovereign cloud used to be synonymous with compliance and data protection. But as organizations tighten their sovereign policies and demand greater control over their data and cloud infrastructure, the narrative is changing.
Blog
Connected products are everywhere these days, from consumer goods and automotive to industrial automation and healthcare. But far too many of them offer a poor experience to their users. Find out why in this preview of our new Wave report on connected product engineering services.
Podcast
This week, host Martin Gill travels down under to Forrester’s CX Summit APAC in Sydney. Tune in to hear a series of quickfire discussions with Forrester analysts and CX industry attendees on topics affecting CX across Australia and the APAC region.
Blog
Despite increasing pressure to deliver business value, many technology organizations still struggle to connect strategic intent with execution. Learn how value stream planning can provide the structure to evaluate which initiatives deliver the most value the fastest.
Blog
Learn how AWS’s AI-native cloud is helping Formula 1 improve both racing and fan experiences by providing real-time race analytics and supporting advanced aerodynamic simulations for car design.
Blog
In a time defined by AI-led disruption and economic volatility, innovation can feel as exhilarating as it is exhausting. Learn how to navigate the path to cyber resilience in an age of mayhem in this review of Forrester’s recent Technology & Innovation Summit EMEA.
Blog
One of my less well-kept secrets is that I used to run an enterprise architecture team. Back in those good old days, we’d spend weeks crafting intricate strategy and reference model diagrams, only to watch them gather dust as the business moved on. Fast-forward to customer experience (CX), and I see a striking similarity in […]
Blog
At Amazon Accelerate 2025, agentic AI took center stage, transforming seller tools, supply chain logistics, and multichannel fulfillment. Here are the key innovations and takeaways.
Blog
Tech leaders with unlimited resources can spend on whatever they like. Those in the real world must take budgets into careful consideration and find ways to maximize the value of their available funds. Learn the three questions they must answer to build a budget that maximizes impact.
Blog
Learn how visual AI technologies will enable businesses to engage responsively with customers and consumers in the next two to five years.
Blog
Today’s healthcare consumers are more connected, informed, and empowered than ever — and they expect their healthcare experiences to keep pace. They demand experiences that are assistive, anticipatory, and agentic. They want to control their health journeys by owning their data, making informed decisions, and engaging in interactions that feel like conversations, not like transactions. […]
