Featured Blogs

Every few years, enterprise architecture faces an existential question. Agile development raised it. Cloud computing raised it. Product operating models raised it. Now AI raises it again. As generative AI and autonomous agents begin interpreting requirements, designing architectures, writing code, producing documentation, generating standards, and analyzing portfolios, architecture leaders are asking whether the profession itself […]

The success (or lack thereof) that state CIOs have in funding modernization is frequently pinned to the funding model. That’s a myth. Talk to enough state CIOs and a different picture emerges: modernization succeeds or fails more because of how leaders manage competing priorities, stakeholder expectations, and organizational realities than because of the funding model. […]

One of the best parts about authoring a Forrester Wave is getting to speak to customer references. Every vendor in the Wave evaluation connects me with customers who talk about how they use the product, what they like, and what they wish was better. While a lot of that goes into evaluating vendors during the […]

Today’s B2B partner ecosystems include multiple partner types, diverse business models, and a broad range of value contributions. As partner ecosystems continue to evolve, organizations face an important question: Can yesterday’s partner program support tomorrow’s partner ecosystem? Our latest research suggests that many B2B organizations believe the answer is no. Many Partner Programs Were Built […]

The first malware designed specifically for Android-powered vehicle systems signals that attackers now view cars as another endpoint in the broader technology ecosystem. Security leaders should assess how connected vehicles, mobile devices, and enterprise systems intersect as automotive platforms become part of the expanding attack surface.

AI’s rapid growth is colliding with real-world limits on energy, water, and infrastructure. Explore Forrester’s 2027 predictions to see how new regulations, community scrutiny, and digital product passports will reshape sustainability strategies.

A decade of media growth is giving way to a period of reinvention. Forrester’s 2027 predictions reveal how leading media and technology firms will adapt as subscriptions slow, search evolves, and AI transforms consumer discovery and advertising.

Many organizations create journey maps. Far fewer use them to drive measurable change. This replay breaks down seven practical steps for creating journey maps that align teams, uncover customer pain points, and support better business decisions. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: Many organizations create journey maps. Far fewer use them to […]

Anthropic CEO Dario Amodei’s essay this past weekend, “We Must Pace the Frontier,” argues that the AI industry should slow the pace of frontier model advancement until safety, oversight, and alignment mechanisms can catch up. His proposal includes embedded third-party evaluators inside AI labs, industrywide safety coordination, and possibly government-backed limits on AI capability development. […]

For years, smart building conversations have centered on connected sensors, automated systems, and operational efficiency. But the conversation is shifting. As organizations juggle hybrid work, sustainability mandates, and cost pressure, they’re taking a harder look at a deceptively simple question: How should we use our physical space? That question sits at the center of our […]

The simultaneous disruption of multiple leading AI services exposed the hidden dependencies that can turn provider outages into businesswide interruptions. Learn why AI resilience, governance, and contingency planning must become essential as enterprises embed AI deeper into critical operations.

The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026 finds a market in transition. Just as the “Amazon effect” raised expectations for customer experiences, the “ChatGPT effect” is raising expectations for the software that helps organizations understand them. This is a deliberately selective Forrester Wave: With only a small set of vendors included, […]

Customers experiencing vulnerability or additional needs exist across every customer population, yet many organizations still only provide support after customers have encountered significant difficulties or harm. Leading organizations recognize that vulnerability is often dynamic, contextual, and difficult for customers to disclose and are shifting from reactive support to proactive protection. Leading firms improve customer outcomes while strengthening trust, reducing risk, and lowering the cost of remediation. A new report outlines how organizations can build integrated capabilities across people, processes, and technology to better identify, support, and protect vulnerable customers.

While most organizations are deploying predictive, generative, and agentic AI, few can directly connect those investments to revenue, customer outcomes, or profitability. As AI becomes cheaper and easier to build, the quality of the problem being solved becomes the primary determinant of value. Teams that measure success by releases, features, or utilization risk falling into […]

When Open Standard announced Open USD on June 30, 2026, the initiative quickly attracted attention in the payments and fintech industries. At launch, I argued in my blog post that Open USD was an important development but not yet a proven payment network. A strong roster of supporters can create momentum, but this does not […]

First, for some context: AI is creating a resurgence for “context” in the industry lexicon. Large language models rely on context to understand intent, resolve ambiguity, and generate accurate responses. As consumers and organizations adopt new AI technology, context plays a key role in creating relevant customer-brand interactions. Organizations don’t need to know the most about […]

Last year, we took the stage at Forrester’s Security & Risk Forum to challenge the stories leadership teams were beginning to tell themselves about AI. That keynote became our new report, Resetting Security’s AI Narrative With Boards And Executives. We wrote it because CISO clients keep coming to us with the same concern: The AI […]

Since Everyone Has Access To Increasingly Capable AI, Where Is Your Differentiation? When it comes to AI, B2B marketing leaders often focus on chatbots, prompts, content creation and agentic use cases, and model selection. Those topics are understandably relevant and where most of my AI client conversations begin. But in my experience, they aren’t usually […]

Qualtrics is betting that AI can finally make predictive decisioning practical at scale. Whether customers realize that value, however, will depend less on the technology and more on whether they have the data, governance, and operating model needed to put those insights into action.

Learn why B2B growth depends on cross-functional alignment, buying group strategies, and shared revenue goals to improve customer outcomes, accelerate pipeline, and drive growth.