Blog
Predictions 2026: The Race To Trust And Value
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
Blog
Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
Blog
Should B2B Brands Embrace Reddit?
Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. Community spaces present both opportunity and risk, so B2B brands need to approach them strategically.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
Predictions 2026: Software Development Goes From Jamming To A Full Orchestra
If software development was music, generative AI would be rewriting the score. Learn how the tune will shift in the coming year.
Blog
Predictions 2026: Consumers Find Connection In Unexpected Places
In 2026, consumers will crave connection beyond the traditional sources. In the year ahead, they will seek out offline connections while making synthetic friends. Find out more in our 2026 predictions for consumers.
Blog
Predictions 2026: How Financial Services Can Thrive Amid AI Disruption
For financial institutions, lingering trust concerns, regulatory constraints, and the relentless pace of innovation loom large. The question isn’t whether to adapt — it’s how fast and how boldly they can pivot to thrive in a zero-click, machine-driven future.
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Blog
What Technical Debt Means To IT Professionals
Technical debt continues to rise in the priorities of IT leaders. While AI may be grabbing the front page headlines, tech debt is lurking below the surface in more and more industry conversations. Ironically, for such a hot topic, there’s little consensus on how to even define it. It’s No Longer Just Code Quality When […]
Blog
Predictions 2026: What’s Coming For The Future Of Work And The Workforce
It’s predictions season at Forrester! Each year, our team steps back from the noise to ask: What’s really happening in the world of work, and what’s coming next? For 2026, the signals were loud, the contradictions sharp, and the stakes high. We asked ourselves what leaders need to hear, not just what they want to […]
2026 Predictions: 5 Shifts That Will Reshape B2B Strategy
AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.
Blog
The AI Revenue Frontier: IT Service Providers Step Into The Spotlight
We recently went through reporting season for IT service providers. A notable development is the clear transition from discussing artificial intelligence to actively pursuing its monetization.
Blog
Our Highlights From Infosys’ EMEA Confluence 2025
Infosys’ EMEA Confluence 2025 in Monte Carlo spotlighted AI innovation, cloud sovereignty, and IT transformation. Discover key themes such as Topaz Fabric, AI ROI, and Infosys’ growth in Europe.
Blog
The Real AI Bottleneck Is Organizational Reinvention, Not Computing Power
Anthropic, Google, Microsoft, OpenAI, xAI, and others are making trillion-dollar bets on AI infrastructure. They promise artificial general intelligence (AGI) delivered from the cloud, which they describe as “a country of geniuses in a datacenter.” But your ROI from AI depends almost entirely on something you’re not investing in — your organization’s capacity to reinvent itself. Find out why.
Blog
Announcing The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025
Fraud in Asia Pacific (APAC) is evolving at breakneck speed. New payment methods are rapidly becoming new attack surfaces: Instant payment systems such as PayNow and UPI are now mainstream, stablecoins are gaining traction for cross-border transfers, and fraudsters are weaponizing AI-driven scams like deepfakes and social engineering.
Blog
Predictions 2026: Trust And Privacy — How GenAI, Deepfakes, And Privacy Tech Will Affect Trust Globally
Discover Forrester’s 2026 trust and privacy predictions: how genAI, deepfake detection, and privacy technologies will reshape consumer and business trust worldwide.
2026 Tech & Security Predictions You Can’t Afford To Miss
AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.
Blog
AI And The Future Of Experience Design: Takeaways From Adobe MAX
Adobe enables more of the design workflow, meeting users where they are and balancing solving pain points with new innovations.
Blog
AI Is Rewriting Software Work: What It Means For Your Team
Over the past 6–9 months, our team has been working on one of the most ambitious research efforts I’ve led at Forrester: a dual-track program combining dozens of qualitative interviews with development leaders and practitioners and a rigorous quantitative analysis of AI’s employment impact across the software development lifecycle (SDLC).
Podcast
Just Another Number? Introducing Forrester’s Total Experience Score
This week on the CX Cast, Forrester research director Rick Parrish joins Martin and Angelina to discuss Forrester's new Total Experience Score — a framework designed to unify brand and CX measurement. Tune in to hear why legacy metrics like Net Promoter Score℠ (NPS) and customer satisfaction (CSAT) are no longer sufficient, and how the Total Experience Score provides a more nuanced, actionable view of your brand.
Blog
Create Emotionally Positive Digital Experiences For Differentiation And Growth
To drive loyalty and differentiate in a world where customers increasingly connect via digital channels, you must create digital experiences that are not only easy and effective but also emotionally resonant. Learn why emotionally resonant experiences matter now and what makes a digital experience emotionally resonant.
Blog
What Trader Joe’s Can Teach Us About AI Use Cases
Early in the history of Trader Joe's, founder Joe Coulombe devised four simple checks that every product in inventory had to pass to truly tell a story about the brand while also aligning with the operational needs of the business. Can enterprises adopt a similar discipline for AI — a simple heuristic test for executives to cut through the noise and focus on the areas of opportunity that matter most?
Build A Security Org For The Future
Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.
Blog
Predictions 2026: Prepare For AI, Security, And Integrated Network Infrastructure And Operations
Forrester’s 2026 predictions for technology infrastructure and operations highlight major shifts driven by AI adoption, secure LAN expansion, and agentic AI workflows. Key trends include private AI factory growth, edge computing with microservers, SASE and LAN convergence, and autonomous AI preventing outages — crucial insights for tech leaders navigating digital transformation.
Blog
It’s Time To Reinvent B2B Influencer Relations
Today’s B2B buyers are often armed with clear insights about the products or solutions they need and the providers they prefer before they directly engage. And it’s frequently the growing impact of external influencers — independent third-party organizations and individuals such as the business press, review sites, industry analysts, and academics — that reshape the decision-making process.
Blog
Predictions 2026: AI Gets Real For Customer Service — But It’s Not Glamorous Work
AI won’t transform customer service in 2026 — but foundational work will. Discover how the customer service space will evolve in the coming year.
Blog
Predictions 2026: Manufacturers Double Down On Basics And Plan For The Future
In the year ahead, leaders will be forced to balance incremental improvement and capacity building with a few targeted investments in the technologies they’ll need tomorrow. Explore our predictions for the smart manufacturing and mobility sectors.
Blog
Honey, I Shrunk The Factory: Why Microfactories Matter Now More Than Ever
My colleague Paul Miller pointed out that the Financial Times recently published a compelling piece titled, “Honey, I shrunk the factory.” The article spotlights the rise of microfactories — compact, flexible, and often automated production units that challenge traditional manufacturing paradigms. While it paints a vivid picture of the trend’s momentum, it also raises critical […]
Blog
Pilots, Promises, And Public Purpose: How To Say “Yes” (Or “No”) To Government AI Offers
Given that ROI for AI remains elusive, it makes sense, and is arguably an imperative, that AI decision-makers in government want to ask hard questions before accepting the next “You can’t miss this” deal …
Blog
Announcing The Forrester Wave™: Private 5G Services, Q4 2025
Leadership Defined By Business Outcomes The private 5G services market has evolved dramatically, and our new evaluation, The Forrester Wave™: Private 5G Services, Q4 2025, reflects this transformation. What was once a race to deliver connectivity has become a competition to deliver enterprise-ready, outcome-driven solutions. The leaders in this space are no longer just network providers — […]
Blog
How FreeWheel Transformed Its Product Development Lifecycle
Innovation in the fast-paced media landscape is the engine that drives growth and relevance. At FreeWheel, a Comcast company powering the premium streaming advertising ecosystem, innovation is more than a buzzword — it’s a strategic imperative. With a strong foundation and a commitment to excellence, FreeWheel saw an opportunity to evolve its internal processes to […]
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