Blog
Omnichannel demand-side platforms (DSPs) are evolving into omnichannel advertising platforms. These platforms help advertisers plan, buy, measure, and optimize paid media across various online and offline channels but are adding capabilities that go beyond what the acronym “DSP” connotes. Today’s most significant omnichannel ad platforms dispatch AI agents, create audiences, automate creative production and testing, […]
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The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. The announcement states: “Your free digital ID will be stored securely on your phone and will help to prove your identity, including age and residency status, […]
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Learn what agentic commerce means and how it impacts commerce experiences for customers today.
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Banks are appointing chief data, digital, and AI officers, signaling a strategic shift in leadership — and operating models.
Blog
Learn how to identify a metaphor that appropriately represents the information you need to communicate when stakes are high.
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European CISOs face rising regulatory demands, geopolitical instability, and rapid technological shifts. The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q4 2025, captures a market in motion. Resilience now drives trust, AI amplifies capabilities, and data governance defines credibility. Our latest evaluation reveals the following market trends that European CISOs should consider when choosing their […]
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Get key insights for how retailers competed with Amazon’s October sales event before the holiday season.
Blog
At Forrester’s upcoming B2B Summit APAC, I’ll be diving into one of the most urgent and exciting topics in B2B events today: the transformative role of AI across the event lifecycle. Event marketers are under increasing pressure to do more with less — repurpose content, extract deeper insights from event data, and deliver measurable impact […]
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Introducing The OpenAI Product Feed Spec Four weeks before answer engines freeze training data for Black Friday sales, OpenAI has released its Product Feed Specification — the structured data model for merchants who want to sell products directly in ChatGPT with Instant Checkout. This is part of the larger infrastructure — Agentic Commerce Protocol — […]
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Every year, Forrester updates the US consumer privacy segmentation report to uncover evolving trends in how consumers approach data sharing and privacy protection.
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Despite its criticality, network analysis and visibility solutions remain underrepresented in enterprises compared to technologies such as endpoint detection and response and security information and event management. Find out why in this preview of our new Wave report.
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Everyone seems to agree that AI agents will reforge the contours of work and business. What is less clear is the mental model to apply when conceptualizing the role of agents within the enterprise. Get some ideas and insights on how to get the most out of your agentic AI aspirations in this preview of a new report.
Blog
Equinix’s 2025 Analyst Day and AI Summit was held on September 25, 2025. Forrester analysts attended the event to see how Equinix, a leader in the global data center colocation and interconnection market, is addressing the changes AI is bringing to this space.
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Every few years, the enterprise pendulum swings — from building everything in-house to buying everything off the shelf.
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The Netherlands placing Chinese-owned chipmaker Nexperia under ministerial oversight is a sign that Europe has crossed from passive screening to active control to keep IP and capacity in-region. Find out what this means for CISOs and risk leaders and what steps to take next.
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Sovereign cloud used to be synonymous with compliance and data protection. But as organizations tighten their sovereign policies and demand greater control over their data and cloud infrastructure, the narrative is changing.
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Connected products are everywhere these days, from consumer goods and automotive to industrial automation and healthcare. But far too many of them offer a poor experience to their users. Find out why in this preview of our new Wave report on connected product engineering services.
Podcast
This week, host Martin Gill travels down under to Forrester’s CX Summit APAC in Sydney. Tune in to hear a series of quickfire discussions with Forrester analysts and CX industry attendees on topics affecting CX across Australia and the APAC region.
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Despite increasing pressure to deliver business value, many technology organizations still struggle to connect strategic intent with execution. Learn how value stream planning can provide the structure to evaluate which initiatives deliver the most value the fastest.
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Learn how AWS’s AI-native cloud is helping Formula 1 improve both racing and fan experiences by providing real-time race analytics and supporting advanced aerodynamic simulations for car design.
