Featured Blogs

Healthcare providers and insurers are grappling with an increasing number of simultaneous challenges — each demanding urgent attention. Both face pressure to rebuild trust, navigate regulatory uncertainty, contain costs, modernize operations, and demonstrate real ROI from digital and AI investments. Any slipup — such as a data breach, a failed AI rollout, a regulatory misstep, […]

Some security incidents are complex. The Vercel incident is more troubling because it was predictable. The attackers did not exploit a procurement gap. They exploited a definition gap. Here’s what happened. A Vercel employee signed up for Context.ai’s AI Office Suite using a corporate Google account and clicked something effectively equivalent to “Allow All,” granting […]

A cascading supply chain attack did not start with a zero-day exploit, an unpatched vulnerability, or a brute-force attack. It started with a bored employee wanting to get ahead in an online game. A Context.ai employee downloaded a Roblox game cheat, an unofficial script for an online game that came bundled with Lumma Stealer malware […]

Cognitive sovereignty describes the human ability to think independently amid AI‑generated outputs. This post explores why data literacy and humans in the loop are critical to sustaining sound judgment.

Last week, I attended the Microsoft 365 Community Conference in Orlando. Approximately 3,000 attendees came together to hear from their M365 admin peers along with senior product leaders from Microsoft and key partners. The agenda focused on the Microsoft 365 suite, with over 200 sessions primarily on M365 Copilot, SharePoint, and Teams. Here are my […]

For more than two decades, enterprise architecture (EA) has swung in and out of favor — embraced during periods of consolidation and sidelined during waves of decentralization, cloud adoption, and agile delivery. Predictions of EA’s demise have been a recurring industry pastime. But the data no longer supports that narrative. Across four consecutive years of […]

If your work life increasingly feels like your go-to video game set to EXTREME DIFFICULTY mode, that might be because volatility has become the default setting for modern organizations: more change, less certainty, and far less time to get it “right” before the ground shifts again. In this environment, process-heavy CX operating models start to […]

Ask 10 enterprise architects what maturity looks like, and you’ll get at least 10 different answers. Some want to fix the basics, such as brittle platforms, slow delivery, or a business that doesn’t trust them. Some want to prove value in terms the CFO understands. Some are asking a more existential question: What kind of […]

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. Join the live webinar on May 21.

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.

Revenue enablement teams often deliver strong operational value but struggle to build sustained executive influence. Looking to IT security’s evolution, this blog explores how shifting from activity to business impact, balancing execution with foresight, and engaging leaders earlier can help enablement earn lasting strategic relevance.

To compete for customers and grow profitably, banks need the ability to adjust as much and as fast as required at any given moment. Leading digital banking engagement platforms (DBEPs) make that possible. My new report, The Forrester Wave™: Digital Banking Engagement Platforms, Q2 2026, reveals insights about the current AI and technology landscape in […]

As Millennials and Gen Zers take the lead in B2B buying groups, traditional revenue assumptions are breaking down. This post explores how digital native behaviors are reshaping buyer journeys, why sales and marketing processes are falling out of sync, and the practical changes that teams can make to meet buyers where they are.

Enterprise content leaders are under pressure on three fronts. They need faster time to activation as buyer behavior outpaces traditional campaign cycles. They need greater scale as content volumes rise across channels, formats, geographies, refresh cycles, and personalization needs. And most importantly, they need stronger returns. Improving relevance for priority audiences and increasing share of […]

For years, Canva’s advantage was accessibility. It made design easier, faster, and available to more people. At its recent Canva Create 2026, the big story was a deliberate repositioning: Canva aims to evolve from a design platform with AI tools into an AI platform with design tools. That changes how buyers should evaluate Canva. For […]

Many B2B growth strategies fail not because the ambition behind them is wrong, but because leaders avoid or defer making critical decisions. 

The Configure, Price, Quote Solutions Landscape, Q2 2026, reveals a new battleground where vendors differentiate by managing real-world complexity. Vendors compete on industry focus, interoperable architectures, and AI embedded directly into execution. Sales and revenue operations leaders must prioritize solution fit, governance, and scalability to support omnichannel growth and automate execution with confidence.

I’m Joe Schiavone. I am a principal analyst here at Forrester. My experience has afforded me the opportunity to learn from some amazing leaders while developing my own style along the way. I have been leading tech for global organizations from PE-backed and startups to large global companies. My comparative advantage, and what has led […]

Back in the dim and distant past, when I ran an enterprise architecture team, we spent months building immaculate diagrams that were technically correct, logically coherent, beautifully presented — and largely irrelevant. Why? Because they sat on a shared drive and no one used them. CX teams are repeating the same mistake; only the artifacts […]