Featured Blogs

Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued at around $14B, will divest US TikTok to a joint venture of primarily American investors. Learn the details and what questions brands should be asking.

Digital analytics solutions have evolved far beyond simple web tracking. Today, they provide a holistic view of customer behavior across websites and apps, uncover UX/UI issues, track product feature adoption, and ultimately help improve digital experiences and drive business outcomes. As you prepare for buying digital analytics solutions in 2026, choosing the right one is […]

Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that. This content now spans audio, social media, and — very importantly — video. Netflix just announced a deal with iHeartMedia to bring 14 video podcasts to Netflix in 2026. Netflix also made a deal […]

At Tanium Converge 2025 in Orlando, Florida, Tanium CEO Dan Streetman kicked things off by highlighting Tanium’s strategy shift — extending beyond managing and securing endpoints to delivering autonomous IT platform solutions. During onstage and breakout sessions, enterprises including AutoNation, Best Buy, Lowe’s, McDonald’s, and UKG highlighted how they used Tanium solutions to unify management […]

Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prédictions que Forrester anticipe pour l’année qui vient. Début 2025, j’en avais partagé une dizaine ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – en a analysé la pertinence en revenant de manière objective sur celles […]

Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics. It also changes the nature of questions for buyers.

I spent this past year advising our clients at major banking and financial institutions globally about their banking architecture, their priorities, and their challenges. Additionally, I’ve traveled to and been engaged in key industry events such as Finovate, Finacle Conclave, Sibos, Money20/20, Temenos Community Forum, and Georgetown University’s Financial Markets Quality Conference, where I’ve been […]

GenAI has entered its jr. high years — awkward, unpredictable, and forcing enterprises to confront the hard work of growing up. Forrester’s latest research reveals rising trust gaps, shaky ROI, mounting energy and cost pressures, and a workforce caught between anxiety and acceleration. Here’s what leaders need to know now to steer genAI through its messy adolescence and toward measurable value in 2026.

AI infrastructure has crossed an important threshold. Find out why AI infrastructure decisions feel different and how our latest analysis on the AI infrastructure solutions market can help you make more confident decisions.

The US spends more on healthcare than any peer nation, yet Americans have shorter lives, uneven access to care, and a system most find confusing and unaffordable. The US health insurance model is broken and it's time to fix it. Learn about the future of health insurance in this preview of a new report.

We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from the total experience for health insurers to the intelligent healthcare organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses. To help Forrester clients […]

Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs, and VP principal analyst Maxie Schmidt join Angelina to discuss the evolution of Amdocs and its approach to customer engagement through its voice-of-the-customer program. Tzachi shares insights on how Amdocs transitioned from a monopoly mindset to a customer-centric approach, emphasizing the importance of understanding customer feedback and its impact on revenue.

What is required to make AI transformation successful for Japanese firms? Find out through real-world examples in this review of the Infosys Enterprise AI World Tour in Tokyo.

In today's IT landscape, observability insight needs to extend beyond monitoring IT systems to proactively detect, diagnose, and resolve issues. Learn how in this preview of a new report that demonstrates how insights can be derived from fragmented IT environments that have signals across mobile, IoT, and edge devices.

The US President’s Management Agenda is an administration’s opportunity to lay out its vision for the government, but when it comes to CX, the latest PMA is more retrospective than visionary.

As partner ecosystems grow in complexity and strategic importance, leaders must invest in the foundational work that enables scale and agility. Learn about three cornerstones of partner ecosystem success.

For business buyers, trust often determines purchase intent. For partner ecosystems, establishing trust fuels partner loyalty. Learn what it takes to build and sustain trust in these relationships.

Discover the truth behind BMC’s bold agentic AI strategy for IT service management. Explore the benefits, risks, and practical steps that IT leaders should take to prepare for autonomous IT operations in 2026.