Featured Blogs

Blog

Total Experience Score, 2026: Growth Breaks When Experiences Fragment

Keith Johnston June 8, 2026
The brands pulling ahead aren’t optimizing brand, customer, and employee experience in isolation — they’re aligning them into a system that drives measurable growth. Forrester’s 2026 global Total Experience Score and research show that when promise, delivery, and the people behind both move in sync, companies build strong, sustainable momentum.
Blog

New Analysis Suggests The CMO’s Role In The Fortune 500 Is At A Crossroads

Ian Bruce 1 day ago
For years, the chief marketing officer has been one of the most scrutinized roles in the C-suite, and that scrutiny isn’t easing, according to Forrester’s third annual analysis of CMOs in the Fortune 500. But the data suggests that the prevailing narrative of CMO decline masks the real story: reinvention.
Blog

The Rise Of The “Claude Cowboy” In RevOps

Anthony McPartlin 5 days ago
The rise of the “Claude Cowboy” signals a fundamental shift. As AI democratizes analysis and automation, the value of the RevOps function moves from producing reports to interpreting signals, managing risk, and guiding better decisions.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

Quantum Negligence On The Clock: The US Just Set The Egg Timer On Quantum Migration As An Enterprise Risk

Alla Valente 6 days ago
The question is no longer whether organizations should prepare for the quantum era, but how they will prove that they acted in time. New US guidance elevates post-quantum cryptography migration from a technology initiative to a board-level risk management responsibility.
Blog

AEO Changes What Content Is Worth Creating

Lisa Gately July 1, 2026
The question is no longer how to optimize more content, but what content is worth creating. In an AEO-driven world, marketers gain visibility by investing in original evidence that demonstrates expertise, builds credibility, and contributes something new to the market conversation.
Blog

If CX Doesn’t Change Decisions, It Doesn’t Matter

Martin Gill July 1, 2026
CX teams create value not by measuring experiences but by influencing decisions. The organizations pulling ahead are using customer insights to guide investments, prioritize change, and drive business outcomes, turning CX from a reporting function into an operating discipline.

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Blog

Will Enterprises Ever Choose SpaceX’s Grok and Cursor?

Mike Gualtieri 2 hours ago
SpaceX is a rocket company. It also became an AI company the day their founder Mr. Musk folded in xAI – inheriting a frontier model in Grok, the planet-scale Colossus training cluster, and the live data feed of the X platform (formerly Twitter). The IPO headlines fixated on the trillionaire status, the stock price and […]
Blog

Pricing Platforms Are Converging — Are You Ready?

Lisa Singer 5 hours ago
Recent moves in the price optimization and management (PO&M) market point to a clear shift: The category is no longer just about pricing science. Vendavo has expanded its reach in semiconductor and channel-heavy markets through its agreement to acquire Model N’s high-tech business unit. This agreement adds deeper capabilities in distributor data, rebates, and channel […]
Blog

Stop Running Batting Practice In Sales: AI Role-Play Is The New Pitching Machine

Peter Ostrow 7 hours ago
Professional baseball evolved from batting practice to technology that simulates real game conditions. Sales training is now facing a similar inflection point. As AI role-play becomes more realistic, scalable, and effective, leading B2B organizations are rethinking how they build seller readiness and develop capabilities across their revenue teams.
Blog

Divestitures: You Just Sold A Load-Bearing Wall …

Joseph Schiavone 7 hours ago
I’m Joe Schiavone. We’ve spent a few posts on inheriting a strategy that wasn’t built to bend and on a deal landing on a plane that’s still in the air. Today I want to flip the camera to the side of M&A nobody writes about, one I’ve lived. I’m talking about the sell-side here, the carve-out, that […]
Blog

European Marketers Say AI Won’t Replace Employees, But The Reality Is More Complicated

Christina Schmitt 9 hours ago
Will AI replace marketing jobs? European marketers largely believe the answer is no. Yet many organizations have already reduced headcount or replaced employees with AI. The reality is more nuanced: AI is not simply replacing marketers — it is redesigning how marketing work gets done. As AI takes on more execution-oriented tasks, the value of human contribution shifts toward strategy, creativity, judgment, and leadership. The organizations that succeed will not be those that deploy the most AI tools but those that most effectively combine human and artificial intelligence to create business value.
Blog

AI Will Redefine B2B Marketing Models — Get Ahead Of The Shift At AI Forum Singapore

Mavis Liew 23 hours ago
Buyer behavior is changing faster than most go-to-market models can adapt. At AI Forum Singapore, learn how to align strategy, execution, and AI adoption to compete in a world of autonomous buyers.
Blog

HPE Discover 2026: The Juniper Effect Comes Into Focus

Andre Kindness 1 day ago
If you tuned into HPE Discover 2026, either remotely or from the show floor in Las Vegas, one message came through loud and clear: AI is forcing a rethink of networking, data centers, and infrastructure. Unlike vendors positioning themselves primarily as software or cloud companies, HPE is leaning heavily into its heritage — the company […]
Blog

Databricks Unleashes The Genie: The Power Of The Four C’s

Kevin Ogunsua 1 day ago
The Databricks Data + AI Summit 2026 signals a shift from experimentation to enterprise-scale, agentic AI. With over 30,000 attendees (representing a 36% annual increase) and global participation across more than 150 countries, Databricks is positioning itself as a foundational platform for data-intelligent applications. Last year, we wrote that Databricks went “beyond the lakehouse” by […]
Blog

From Watchdog To Working Dog: Datadog And The Expanding Control Layer

Charles Betz 1 day ago
IT Control Plane Implications Of DASH by Datadog 2026 A couple weeks ago, I went to New York, where DASH by Datadog was held at the Javits Center. My main takeaway: I need to expand my sense of where an IT management platform can come from. For some years, I have argued that two dominant […]
Blog

Net Zero In 2026: Why Pragmatism Drives Companies To Take Different Paths

Abhijit Sunil 2 days ago
Long‑term net-zero commitments, typically framed as emissions reductions aligned with a 2050 timeframe, were a fad across global companies in the past decade. It was the de facto way to signal virtue to both customers and investors. Recently, however, the signals have become more mixed. Some organizations have scaled back or stopped emphasizing these targets, […]
Blog

Thinking Of Vibe Coding Your CLM? Consider These Five Trade-Offs First

Alla Valente 6 days ago
Interest in build vs. buy for contract lifecycle management (CLM) is resurging, eerily invoking early-2000s vibes (pun intended). AI makes it easy to spin up something that looks like a CLM system — if you squint, you can see it. I keep thinking of a recent article about a Wall Street techie that vibe coded […]
Blog

Meet Clinton Herget, Principal Analyst For Software Development Services And Developer Organizational Change

Clinton Herget 6 days ago
Hi! I’m Clinton, and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the new toy but from revealing its hidden secrets with a screwdriver. The desire to understand how things work at a deep level has animated me through a 20-year career in software building, engineering leadership, consulting, […]

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Podcast

454: Make CX Strategy Stick With Interactive Learning

The CX Cast 7 days ago
Most CX strategies fail to land. Not because the ideas are wrong, but because teams don’t internalize the decisions behind them. Host Martin Gill speaks with Joana de Quintanilha, VP and Principal Analyst, about how immersive, gamified experiences turn CX strategy into action. Drawing on real examples like escape‑room style simulations to auction‑driven prioritization, Joana […]
Blog

My Takeaways From Money 20/20 For Your GTM Team

Diane Deng 7 days ago
Over three packed days at Money20/20 in Amsterdam, the halls were buzzing about two things: trust and agentic commerce. Behind the buzzwords, trust is really three concrete demands from banks: whether they can rely on AI they didn’t build; whether customers’ money, identity, and data stay safe with the bank (including how the bank itself […]
Blog

Schneider Electric Announces Intention To Acquire Cognite

Paul Miller July 1, 2026
Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.
Blog

Build Bridges To Customers With Digital Product Passports

Paul Miller July 1, 2026
There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.
Blog

Stripe’s New Stablecoin Bet: Open USD

Meng Liu June 30, 2026
On June 30, 2026, Stripe, Visa, Mastercard, Coinbase, BlackRock, BNY, DBS, OCBC, Standard Chartered, Google, Shopify, and more than 140 other companies have signed on to Open USD, a new US dollar-backed stablecoin initiative operated by Open Standard. The project is designed for powering global money movement and is expected to go live later in […]
Blog

Three Parting Lessons From Forrester’s June CX Events

Rick Parrish June 30, 2026
Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
Blog

Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA

Paul Ferron June 30, 2026
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
Blog

The CIO’s Responsibilities For AI Transformation Burst The Boundaries Of IT

Ted Schadler June 30, 2026
The next generation of CIOs will be defined not by the systems they run, but by the business outcomes they help create. As AI reshapes organizations, technology leaders must bridge business and technology to guide investment decisions, orchestrate transformation, and ensure AI delivers value responsibly.
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