Featured Blogs

Anthropic is now requiring select users to successfully complete a physical government issued ID document verification (PIDV) process “for a few use cases” although those use cases are not currently specified. Anthropic is the data controller in the process, and will be using IDV provider Persona Identities to conduct the identity verification process.  Identity verification […]

More programs don’t equal better outcomes. As buyer behavior changes, traditional channel-driven marketing programs are creating friction and inefficiency. This post explores Forrester’s research on marketing program orchestration and a practical workflow teams can use to reduce overlap and drive revenue impact.

As global CO₂ emissions continue to rise, IT stands out as one of the fastest‑growing contributors, driven by expanding digital estates, accelerating AI investments, and rapidly growing data center demand. This reality is reshaping expectations for enterprise architecture (EA). Architects are no longer asked only to optimize cost, performance, and resilience. They are increasingly expected […]

Product-centric operating models are now the default aspiration for digital organizations. Agile adoption continues to rise. Our data shows that 55% of firms in North America and Europe now use agile or product-centric ways of working, up double digits since 2023, while APAC adoption is approaching 50%. The promise is compelling: faster value delivery, empowered […]

SUSECON 2026 in Prague marked a clear advance on the platform pillars SUSE introduced a year earlier in Orlando — and a more forceful articulation of its choice narrative. SUSE argued that choice only matters if it can be operationalized: enabling sovereign workload control and resilience not just to technical failure but to economic and […]

A two-years-later follow-up to ServiceNow And Atlassian: The Rise Of IT Management Platforms (July 2024) and a continuation of Context Graphs Are A Convergence, Not An Invention (April 2026) Most public discussion of enterprise AI still fixates on models, GPUs, and benchmarks. That focus misses where durable value is actually being created. The hard work […]

Every tech cycle needs a good funeral: a villain to bury and a hero to crown. In genAI’s version of the story, kill advertising (again) and Google (search) is dead. The plot is tidy: GenAI replaces searching, ads become obsolete, and the web finally escapes the “attention tax.” It’s a satisfying story. Clean. Moral. Wrong. […]

Many CX teams say they are journey‑led. Fewer can prove the value of those journeys. In this episode, Angelina Gennis and Martin Gill speak with Maxie Schmidt, VP and Principal Analyst at Forrester, about how to reboot journey measurement so it drives decisions, rather than populates dashboards.  We examine how to move beyond end‑of‑journey surveys […]

Every year, the arrival of spring brings open windows and blossoming trees. For many, it’s also time for spring cleaning. Whether you love or hate the spring-clean, it’s an important ritual in ushering in the warmer seasons. This year, we recommend extending your spring cleaning ritual to your company’s customer data for consumer personalization programs. […]

Key Insights From The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026 Strategic portfolio management (SPM) has quietly become one of the most critical capabilities for enterprises navigating constant disruption. As organizations juggle digital transformation, AI investments, regulatory pressure, and cost optimization, the ability to align strategy, funding, and execution has never mattered more. That’s why my latest research, The […]

If you’re a retail banking leader in India, your future customer may already be learning how digital money works — and it may not be through your bank. This isn’t a future scenario; it’s happening now. While bank digital teams debate how much control is “too much,” customers have been clear about what they want: […]

AI investment is accelerating faster than enterprises’ confidence in its returns. Boards want clarity, CFOs want numbers they can defend, and technology leaders want to scale what works. Yet many AI conversations still end the same way: “We know it’s valuable — we just can’t prove it.” That disconnect isn’t caused by weak models or […]

What does Forrester’s IT spend management framework mean for state, local, and educational (SLED) tech leaders? I connected with Yessica Jones, a former State of Arkansas CIO who recently joined the Forrester team, on this topic, and it produced some interesting observations: SLED tech leaders are not expecting funding cuts. In fact, in a recent […]

Google Cloud Next 2026 opened with Thomas Kurian declaring the end of the AI pilot era and Sundar Pichai comparing the enterprise refrain of last year (“Can we build an agent?”) to today’s: “How do we manage thousands of them?” Google Cloud Next ’26 answers the second question with a single product story: Gemini Enterprise […]

For a long time now, we’ve had a clear, clean taxonomy for enterprise software. Systems of record store data. Systems of engagement put it in front of people. The framework works and gives vendors a ladder to climb and buyers a map to navigate. IBM added a third rung, systems of insight: platforms that monitor, analyze, and surface meaning from everything the first two layers […]

Technology leaders are operating in an environment defined by constant and accelerating disruption. AI adoption, geopolitical volatility, mounting technical debt, and unrelenting cost pressure demand that IT steps up for its business partners. Simultaneously, the tolerance of IT and CIO failures is waning as quickly, forcing a vision and strategy that goes beyond incremental improvement […]

Pricing Gets Personal At JetBlue A JetBlue customer posted on X: “A $230 increase on a ticket after one day is crazy. I’m just trying to make it to a funeral.” The airline replied, suggesting trying “clearing your cache and cookies or booking with an incognito window. We’re sorry for your loss.” The response went […]

Healthcare providers and insurers are grappling with an increasing number of simultaneous challenges — each demanding urgent attention. Both face pressure to rebuild trust, navigate regulatory uncertainty, contain costs, modernize operations, and demonstrate real ROI from digital and AI investments. Any slipup — such as a data breach, a failed AI rollout, a regulatory misstep, […]

Some security incidents are complex. The Vercel incident is more troubling because it was predictable. The attackers did not exploit a procurement gap. They exploited a definition gap. Here’s what happened. A Vercel employee signed up for Context.ai’s AI Office Suite using a corporate Google account and clicked something effectively equivalent to “Allow All,” granting […]