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Predictions 2027: The Pursuit And Peril Of Control

Sharyn Leaver 6 days ago
More control won’t always mean better outcomes. Leaders who know where to set guardrails and how to deftly blend AI with human judgment will have a clear advantage in the year ahead.

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The eMudhra Certificate Authority (CA) Incident Is A Wake-Up Call For Enterprise PKI

Geoff Cairns 36 minutes ago
A certificate authority’s private key should be one of the most secure secrets in digital infrastructure. In eMudhra’s case, eight CA private keys turned out to not be very secret. The were so weak that security researchers could derive them from their corresponding public keys almost instantly. Security researcher Scott Helme found private-key values as […]
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Banks Can’t Block Their Way Into The Agentic Future

Alyson Clarke 2 hours ago
Five banks have moved to block third-party AI agents from operating inside customer accounts and making transactions. Given the risks and uncertainties surrounding agentic AI, those banks’ response to AI agents having accessed their customers’ accounts is understandable. Banks are right to be concerned about fraud, unauthorized transactions, privacy risks, liability, and regulatory accountability. AI […]

AI Wants 20% Of Your Budget. Now What?

Get Forrester’s 2027 Predictions guide for technology and security leaders to explore five shifts shaping investment, risk, and innovation.

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LogicMonitor Elevate 2026: AI Doesn’t Care About Your IT Silos — Neither Should You

Christy Punch 3 hours ago
At LogicMonitor Elevate 2026 in Chicago, one thing became clear: The company’s strategy is evolving from monitoring individual technologies toward orchestrating work, experiences, and outcomes. One of the biggest themes at Elevate wasn’t a single product announcement but the convergence of observability, digital employee experience management (DEXM), IT service management (ITSM), and AIOps. Vendors across […]
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HP, Ferrari, And The Convergence Of The Device Edge And The Software Edge

Diego Lo Giudice 3 hours ago
AI PCs need a stronger enterprise value proposition rather than more processing power. At HP’s event in Modena, Italy near Ferrari’s Fiorano Circuit last week, I saw a broader ambition: Connect devices, software, and agents to reshape how work gets done. For technology leaders, the question is whether HP can translate that ambition into integrated […]

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Marketers, Stop Random Acts Of AI Investing

Peter Kim 5 hours ago
Gambling in prediction markets, buying cryptocurrency, and investing in meme stocks have similar characteristics: plenty of buzz, promises of phenomenal returns, and bragging rights just for participating in the game. Experiencing the story unfold firsthand can be entertaining (and nerve-racking!). Constructing an annual marketing budget shouldn’t feel like this at all, yet allocating AI investments […]
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Predictions 2027: The Seat At The Table Comes With A Few Surprises

Joseph Schiavone 5 hours ago
For about a decade, CIOs have been asking for a seat at the table. In 2027, many will finally get one, along with a stack of AI promises somebody else made and a few hundred agents nobody remembers hiring. The next phase of AI comes with a less glamorous problem: figuring out who owns what […]
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Journey Mapping Essentials: Five Lessons Every CX Leader Should Learn

Martin Gill 6 hours ago
Journey mapping is one of the most popular yet one of the most misunderstood and misused tools in CX. Creating maps is the easy part. Creating change is where most organizations struggle. Over the past five weeks, the CX Cast revisited five episodes that explore journey mapping from different angles, from running effective mapping exercises […]

A Third Of Consumers Will Reject Content They Can't Verify

Explore Forrester's 2027 Predictions guide for B2C, CX, and digital leaders to uncover the five shifts putting new pressure on brands to earn trust and regain control.

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Predictions 2027: Prepare For New Infrastructure Demands

Michele Pelino 11 hours ago
It’s predictions season again, and signs point to 2027 bringing a new reality check to infrastructure strategies. AI is moving into mission-critical production, geopolitical uncertainty is testing global operations, and organizations are pushing more applications and intelligence to the edge. For infrastructure and operations (I&O) leaders, that means rethinking how to source AI infrastructure, build […]
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Predictions 2027: Manufacturers Remember The Basics While Looking To The Future

Paul Miller 1 day ago
Forrester analyst Paul Miller introduces our predictions for smart manufacturing and mobility in 2027.
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Europe’s Sovereign Tech Ambitions Face Their Hardest Test: Scaling Beyond Malmö (From The Matrix Conference 2026)

Dario Maisto 1 day ago
Sovereign Communications Need More Than Sovereign Technology At the Matrix Conference, European government and defense deployments showed why digital sovereignty increasingly depends on federation, open standards, sustainable ecosystems, and, above all, adoption. Digital sovereignty discussions often start with a familiar question: Where’s my data hosted? But the Matrix Conference in Malmö highlighted a much broader […]
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HRM Grows Up: Introducing Forrester’s 2026 Human Risk Management Solutions Landscape

Jinan Budge 1 day ago
Forrester announced the shift of the legacy security awareness and training (SA&T) market in 2024 to human risk management (HRM), introducing a profound change of mindset, strategy, process, and technology for managing human-related breaches. These risks posed by and to humans continue to be expansive and include established and emerging attacks, such as deepfakes, misuse […]
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Zero Trust On A Beer Budget, Redux: Minimum Viable Zero Trust

James Plouffe 4 days ago
If you’ve studied the reference architectures, read the BeyondCorp whitepapers, poured over strategies and fan charts, or tried to plot your position in any of the (many) Zero Trust maturity models and found yourself inspired by the concepts but puzzled by the process, you’re not alone. If the sheer number of Zero Trust something-or-others available […]

Your Next Buyer Might Be An AI Agent

Agentic buying will touch 75% of B2B purchases by 2027. Explore Forrester's 2027 Predictions guide for B2B leaders to uncover five shifts needed to maintain trust and control.

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The Salesforce Full-Court Press On Revenue Orchestration Platforms

Anthony McPartlin 4 days ago
The revenue orchestration platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created […]
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Qualys ROCon 2026 Recap: Qualys Doubles Down On AI Agents In Cloud Security And Risk Operations

Andras Cser 4 days ago
Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security. Risk operations instead of security operations. Qualys has always emphasized tackling business risk (uptime, availability, business criticality of infrastructure, and a minimized threat surface) instead of trying to fix every discovered vulnerability. At ROCon 2026, the […]
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Predictions 2027: In Retail, Value Wins

Sucharita Kodali 4 days ago
With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.
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Predictions 2027: Digital Commerce Enters Its Post-Click Era

Emily Pfeiffer 4 days ago
Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, evaluation, and purchasing increasingly happen beyond their direct control.
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Predictions 2027: Consumers Rebel Against Invisible Influence

Jess Lloyd 4 days ago
Consumers increasingly sense when digital experiences are designed to influence them, and they’re starting to push back. Discover three 2027 predictions for how consumers will reclaim control, disrupt AI profiling, and bypass brand websites.

2027 Predictions: Can You Control AI Without Slowing It Down?

Join Forrester analysts on December 10 to explore the 2027 predictions reshaping technology and security strategy, AI investments, risk, and governance.

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Why AI Is About To Stress-Test Your CX Strategy

Martin Gill 4 days ago
So you wrote an ambitious CX strategy: Delight every customer; put customers at the center of everything; be the most trusted brand; strong statements to help create alignment and intent. But they only aim to inspire, not provide robust guidance for consistent decision-making. That limitation has been largely invisible, because employees compensate for it every […]
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The Next Generation Of CPQ Won’t Look Much Like CPQ

Vicki Brown 5 days ago
The CPQ market is shifting fast as AI changes what solutions can do and which providers lead. Three priorities, outlined in The Forrester Wave™: Configure, Price, Quote Solutions, Q4 2026, can help buyers choose for where the market is going, not where it has been.
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When Case Studies Are Too Much Of A Good Thing

Amy Bills 5 days ago
When new customer advocacy programs are building a library of customer success stories, the selection process goes something like this: Successful customer? Check. Willing to share results? Check. Available in the right time frame? Check. Casting a wide net is the right call when building a foundation. But higher volume doesn’t necessarily improve buyer trust. […]
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