Featured Blogs

Blog

Total Experience Score, 2026: Growth Breaks When Experiences Fragment

Keith Johnston June 8, 2026
The brands pulling ahead aren’t optimizing brand, customer, and employee experience in isolation — they’re aligning them into a system that drives measurable growth. Forrester’s 2026 global Total Experience Score and research show that when promise, delivery, and the people behind both move in sync, companies build strong, sustainable momentum.
Blog

Answer Engines Will Select Your Content. Your Digital Experience Has To Do More.

Phyllis Davidson 24 hours ago
As AI intermediates how buyers discover and interact with content, competition is shifting from ranking to being selected — and from visibility to delivering context-rich, credible experiences. Organizations must align content, data, and systems now to compete in AI-mediated journeys where inclusion is only the starting point.
Blog

Meta Gambles With Its Trust In Prediction Markets

Mike Proulx 1 day ago
Meta is entering the prediction market, but the move is more reactive than strategic, and it will be hindered by consumer distrust.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

The EU’s Digital Markets Act Meets The Mobile OS, Round Two

Paddy Harrington 1 day ago
Tensions between regulators and mobile platform leaders are raising a critical question: How far should openness go when it could expose users to new risks? This blog explores the trade-offs between device freedom, platform safeguards, and the growing security implications of AI-powered assistants.
Blog

US Banks’ Total Experience Is Improving, But Most Still Have Work To Do

Alyson Clarke June 15, 2026
Improvement is real in US banking — but fragile. Forrester’s 2026 Total Experience Score rankings show that gains in customer experience and brand perception are driven by better execution of the basics, not bold transformation. Sustaining that progress will depend on closing gaps in clarity, advice, and employee enablement.
Blog

OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet

Mike Gualtieri June 10, 2026
OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.

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Blog

The Next Era Of B2B Events: 8 Data-Backed Shifts Defining 2026

Conrad Mills 23 minutes ago
B2B event teams remain under pressure: budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. While around half of organizations say their events are performing well, just 38% of CMOs agree – exposing misalignment at an executive level. To help leaders navigate this environment, Forrester’s Q1 2026 State of B2B […]
Blog

Identiverse 2026 Recap: Identity Security For Agentic AI Dominates

Andras Cser 2 hours ago
Last week’s Identiverse conference in Las Vegas left no doubt that the scope and importance of identity security is now magnified. Identiverse 2026 underscored the current transition in identity security as organizations grapple with an expanding universe of identities beyond humans. As Ping Identity CEO Andre Durand framed it in his opening keynote, the industry […]
Blog

Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI

Allie Mellen 7 hours ago
Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
Blog

Use The New Executive Order As A Canary For Enterprise PQC Migration And Procurement

Heidi Shey 22 hours ago
On June 22, 2026, the White House issued a new executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks. While it has direct implications for federal agencies, there are parts that are worth paying attention to for enterprise security and risk leaders. Here’s what’s worth your attention, whether or not you hold a federal […]
Blog

New Executive Order Makes PQC Migration A Multiyear Operational Program For Federal Security Leaders

Heidi Shey 22 hours ago
For a private-sector CISO, a new US executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks, is an additional signal and call to action. For federal security leaders, it’s an order with your name on it. The recap on what to do is short: Inventory your cryptography, name someone to run the migration, and […]
Blog

AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum

Jinan Budge 23 hours ago
AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
Blog

The Cost Of AI Productivity Is Less Creativity

Jay Pattisall 2 days ago
AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
Webinar

Inside Bank Of America’s Enterprise AI Playbook

Join us September 24 to see how Bank of America turned AI ambition into enterprise-wide impact by starting with customers and scaling with trust.
Blog

Dollars And Sense At FinOps X 2026: Is AI Value Management Bigger Than FinOps?

Greg Zorella 2 days ago
FinOps X continues to be one of the fastest-growing and most action-packed events on our calendar. FinOps X 2026 outdid the prior year’s iteration with 2,500 total attendees, up 25% from FinOps X’s 2025 count. Last year, we wrote that AI cost management was a “nascent but growing” theme at the event. Wow, that has […]
Blog

Quantum Security Is No Longer Optional: A Practical Blueprint For Successful Implementation

Sandy Carielli 2 days ago
As quantum computing advances continue and government and industry associations issue guidance around quantum security migration requirements and timelines, it’s time to get to work. But the urgency isn’t just about being compliant. First, beginning quantum security initiatives protects against current and future threats. Second, implementing quantum security is a huge undertaking, requiring cross-functional collaboration […]
Blog

The AI Orchestration Layer In Banking Is The New Battleground

Aurelie L'Hostis 2 days ago
AI orchestration is becoming banking’s control layer. Discover how agentic AI moves from interaction to execution — and the implications for strategy and architecture.
Blog

The Canary In The CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing

Joe Stanhope 3 days ago
Databricks announced CustomerLake, a new customer data platform (CDP) offering, at its Data + AI Summit last week. Though widely anticipated, the announcement generated quite a bit of unabashed excitement and clever commentary. The enthusiasm is relatable; it’s not every day the martech industry gets a new entrant. A CDP Announcement That Isn’t Really About […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

AI Forces A Redesign Of How Marketing And Agencies Work

Jay Pattisall 3 days ago
As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.
Blog

The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events

Stephanie Balaouras 3 days ago
The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology & Innovation Forums.
Blog

Nuvei Makes Its B2B Cross-Border Payment Move: The Payoneer Acquisition

Meng Liu 3 days ago
Nuvei’s planned $2.75 billion acquisition of Payoneer signals a broader shift in B2B cross-border payments. The market is moving from fragmented point solutions toward integrated finance operating platforms that combine collections, payouts, multicurrency accounts, foreign exchange (FX), settlement, compliance, and embedded financial services. The deal combines Nuvei’s strengths in merchant payment acceptance, local acquiring, card […]
Blog

Google Dethrones OpenAI As Agencies’ Preferred AI Partner

Jay Pattisall 4 days ago
New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating systems, the ability to orchestrate end-to-end workflows is becoming the new competitive edge.
Webinar

How Tech Leaders Govern AI Outcomes At Scale – APAC

Join us July 21 to learn how CIOs and tech leaders turn AI into measurable business outcomes. Bring clarity, accountability, and value to your AI strategy.
Blog

When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change

Chuck Gahun June 18, 2026
Distributed commerce is here — and is already reshaping how consumers discover and buy. Learn what you need to do to achieve long-term success and profitability.
Blog

Google Goes All-In: An AI-Operated System, Not AI-Assisted Products

Emily Collins June 18, 2026
Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the […]
Blog

Cisco’s Platform Push: Big Vision, Real Questions

Andre Kindness June 18, 2026
I wasn’t on the ground at Cisco Live in Las Vegas this year, but I stayed closely plugged in, comparing notes in real time with Joseph Blankenship, Carlos Rivera, and James Plouffe, who were navigating the show floor, breakout sessions, and keynotes (their blog on Cisco Live 2026 is coming soon!). My own take is […]
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