Blog
One of our most common revenue enablement customer requests equates to the blog title. It’s often delivered under the guise of “enabling our sellers to succeed” when initiatives are well designed or “we need to land this on sales” when they aren’t. Typically, this means marketing and operational leaders asking to reduce their own frustration […]
Blog
Health insurers are out of excuses. Congress has joined the growing chorus calling out the widening gap between what insurers promise and what members actually experience. Denials, delays, data breaches, and dodged questions have eroded confidence in insurers’ ability to deliver on the core promise of mitigating the financial risks of healthcare. This isn’t a messaging […]
Blog
The rise of AI marks a turning point for EX. Using new technology paired with strong ethical guardrails, leaders can detect sentiment, emotion, and friction across teams in near real time.
Blog
Delivering great customer experience is a lot like putting on a concert. You can gather world‑class musicians, give each of them brilliant individual parts, and still end up with … noise. What turns noise into music is a shared score — a bold vision of what the performance should sound like — and a plan that helps every section play in sync.
Blog
Across France, Germany, Italy, Spain, and the UK, e-commerce is growing and is set to transform retail to capture 21% of total retail sales by 2030.
Blog
GenAI and machine translation promise instant multilingual reach across websites, apps, support flows, and internal tools. But when leaders treat localization AI as a switch to flip rather than a strategy to design, they quickly erode quality, safety, and brand trust. Research shows that large language model (LLM) safeguards don’t reliably carry over beyond English, […]
Blog
There’s a lot of noise right now about what generative technology can do in enterprise software development for applications and workflows. Depending on who you ask, it’s either the end of software developers — or just another overhyped shift. Let’s cut through the noise. We Started With The Low-Code Revolution Low code was a revolution. […]
Blog
With that love/hate Valentine’s holiday around the corner, retail America tells us it’s time to let the people in your life know you care about them. Valentine’s Day gift staples like flowers or chocolate may be the standard. But gift-givers who assume that their loved ones want these commonplace offerings may end up falling flat. […]
Blog
Quantum security requirements will hit parts of the organization that you both did and did not expect, from the security team looking to upgrade its public key infrastructure (PKI) to the development team making sure that upcoming releases are quantum-safe to the infrastructure team looking at hardware refreshes and legacy internet-of-things (IoT) devices. To build out a […]
Blog
Forward-looking companies aren’t necessarily choosing among AI agent vendor offerings — they’re building their own agentic frameworks in house. This has significant implications for CMOs, marketing teams, and vendors.
Blog
The 2025 results of Forrester’s Government Trust Imperative Metric revealed that Australians are growing more cautious in how much confidence they place in their government as economic and geopolitical pressures intensify. This shift reflects a public reassessing not only what government delivers but how consistently and empathetically it responds to rising uncertainty.
Blog
The Conga-PROS merger unites market leaders in CPQ configuration, quoting, workflows, and AI‑driven pricing optimization. Together, they will create an enterprise‑grade platform that connects pricing strategy to execution across the full quote‑to‑commit lifecycle. If integrated effectively and broadly adopted, the combined solution promises faster deal cycles, stronger pricing discipline, improved workflows, and a more consistent omnichannel customer experience.
Blog
SpaceX’s latest FCC filing signals a bold escalation in the battle for AI infrastructure dominance: a proposal to deploy up to 1 million solar‑powered orbital data‑center satellites — positioning space, not Earth, as the next frontier for compute capacity. Framed as “the most efficient way to meet the accelerating demand for AI computing power” and […]
Blog
The Architecture Pendulum Is Stopping Every few years, a familiar argument resurfaces: Is enterprise architecture (EA) finally fading away? This question isn’t new. Over the past two decades, EA has repeatedly swung between prominence and rejection — embraced during periods of consolidation, then sidelined as organizations chased speed through agile delivery, product-centric models, and decentralized […]
Blog
Enterprises with high-performing IT organizations outgrow their peers because their IT organizations effectively collaborate with the business to cocreate value. IT finance is a foundational capability in this value cocreation, yet many teams are still early in their evolution. Upcoming Forrester research shows that roughly half of IT finance practices remain at the early stages […]
Blog
The ’90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology with a remixed name: marketing operations management solutions (MOMS). But these aren’t your frumpy mom jeans of the ’90s; these are a sleeker deconstructed 2026 version (and now with AI™!). Forrester defines MOMS as: […]
Blog
Public trust in government institutions is under pressure as global events heighten concerns about economic stability, security, and social issues. Forrester’s new Government Trust Imperative Metric uncovers how trust is formed, how it varies by country, and what leaders must do now to strengthen it.
Blog
Back-to-back slide decks. Cameras off. A handful of questions at the end. For many CX leaders, that’s what a “strategy day” still looks like. Now think about those scenes in “Stranger Things” where the kids are huddled around a table playing Dungeons & Dragons. They’re all in. They argue (in a good way). They remember […]
Podcast
CX leaders struggle to create strategy days, roadshows, and training that people actually remember. Game design can fix that. Co‑hosts Martin Gill and Angelina Gennis speak with Tim van den Boomen, an interaction designer who creates escape rooms and immersive learning environments for brands. Tim shows how game mechanics, player archetypes, and simple physical props […]
Blog
The detailed writeup from cybersecurity vendor Rapid7 about the Notepad++ compromise gives CISOs a clear demonstration of how a single failure in the distribution process for a widely used utility can become an enterprise-scale software supply chain event. Developers, analysts, automation engineers, researchers, IT operators, and security teams use this editor as part of their […]
