Featured Blogs

AI is no longer a future feature in application security; it is rapidly becoming a core part of how AppSec tools identify, prioritize, and remediate risk. Yet despite aggressive vendor investment, adoption remains constrained by trust concerns, questions about value, and uncertainty about pricing models. In our new report, The State Of Artificial Intelligence In […]

Paul Miller discusses his physical AI and autonomy highlights from this year's Farnborough International Airshow

For years, business process outsourcing (BPO) ran on a familiar playbook: labor arbitrage, process standardization, and global delivery. That era is rapidly slipping into oblivion. Our latest research on the BPO market points to a deeper shift — AI isn’t just changing how efficiently providers deliver, but how they create value, how clients consume services, […]

Today, Microsoft announced Project Perception: a series of red, blue, and green team agents designed to be coordinated together in an agentic architecture to evaluate infrastructure and close gaps as close to autonomously as possible. The red team agents find potential paths to compromise, the blue team agents prioritize and evaluate them, and the green […]

AI adoption is accelerating, but too many organizations remain focused on deployments and efficiencies rather than customer value. Learn why the most successful AI adopters build customer-focused strategies that drive trust, differentiation, and business outcomes.

The constraint marketing leaders are running into is no longer about content generation. It’s scaling marketing without losing trust, quality, or control.

According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary driver of growth for the business. Yet they believe (47%) that many of their peers see marketing as a support or promotion function that handles sales requests, promotes news, and executes launches. This disconnect, for […]

The AI market has finally come back around to the (correct) conclusion that people are important. Thank goodness. And on that note, The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2026 (aka AI to help employees) is finally live! To put it bluntly, the market has progressed further than I thought possible since […]

Modern video games don’t make you read a manual before you start to play. They drop players into a simulated world, give them simple objectives, and let them learn by doing. Even board games take the same approach, with cut-down quick-start versions and even free downloadable content to hook you in. That same principle explains why interactive experiences often […]

Most CX leaders know stakeholder alignment is hard. Strategy workshops stall. Teams focus on blockers. Momentum fades before transformation begins. In this episode, Angelina Gennis and Martin Gill share lessons from a season of CX forums and immersive experiences. From stakeholder management workshops to AI-powered game shows and full-scale transformation simulations, they explore how interactive […]

The core question that has consumed analytics and business intelligence leaders for years is, “What is the one best way for business users to consume data?” The answer has at times been reports, dashboards, or low-code GUI-based self-service analytics. The latest answer is generative AI-based natural language prompts. Maybe we have the question wrong. Perhaps […]

Discover the data, architecture, and governance foundations that banks need to scale conversational banking safely and effectively.

Two years ago, several of us wrote that Arlington, Massachusetts wasn’t “too small for cybercriminals” after a business email compromise diverted nearly half a million dollars from a town construction project. The criminals didn’t target a major enterprise or a household brand. They found a small municipality with finite staff and resources and even less […]

The Workday services market has entered a new phase. Buyers are no longer looking solely for implementation partners that can deliver projects on time and on budget. Increasingly, they want strategic partners that can help them drive continuous transformation, operationalize AI, and maximize platform value long after go-live. In The Forrester Wave™ Workday Services, Q2 […]

On July 9, SAP reached a settlement with the European Commission that closes an antitrust investigation into SAP’s maintenance and support practices for on-premises enterprise resource planning (ERP) software. Importantly, this was resolved through binding commitments rather than a finding of wrongdoing or a financial penalty, but customers should not mistake the absence of a […]

In our evaluation of B2B and B2C commerce solutions providers, we identified the most significant ones and researched, analyzed, and scored them. Learn more.

If you remember the childhood story of The Tortoise and the Hare, you already understand more about the future of AI agents than you might think. Right now, the AI market looks like a field full of hares. SaaS agents from vendors like Microsoft, Salesforce, ServiceNow, SAP, and Google are sprinting ahead, racking up users, […]

So you’ve blown through your AI budget. Join the club. Blaming token consumption may have worked once. But as the adage goes, “Fool me once, shame on you. Fool me twice … ” you know the rest. Token consumption is a combination of multiple factors and not conclusive on its own. Hence, you need a […]

Real-Time Payments, Orchestration Engines, And AI Fraud Detection Drive Capital Efficiencies Commercial banking is undergoing a structural metamorphosis, shifting from rigid, batch-processed legacy systems to a model of autonomous, event-native finance. The convergence of ISO 20022-native data fabrics and agentic AI is transforming payments from simple capital transfers into high-fidelity data signals that power real-time […]