Blog
Curiosity is the basis for learning and innovation. But when employees don’t feel safe, they hesitate to ask questions — and curiosity stalls. Many data and analytics leaders face challenges in admitting when they don’t have all the answers, which is a crucial step in fostering collaboration and growth in a data-driven environment. Additionally, the […]
Blog
Finance and accounting teams are already cashing in on automation — with faster closes, fewer errors, and more time for analysis. Our new report, The ROI Of Finance Automation, kicks off Forrester’s finance and accounting automation research series. It’s your blueprint for turning automation from a buzzword into a boardroom win. The report shows you […]
Blog
This coming Friday (December 12), Forrester publishes its latest report: The State Of Streaming Services, US 2025. It’s data-rich and packed with insights and trends on eight major US streaming services, focusing on consumer usage, ad tolerance, price sensitivity, and more. To build this report, we analyzed nine Forrester surveys representing over 100,000 online adults. […]
Blog
The premier cloud event of the year, AWS re:Invent, was a week-long cloud customer confab. The central message: AI is just another workload, best consumed as a managed service on AWS’s public cloud platform (or your own data center with AWS’s AI Factories). The goal? Position AWS as a newly transformed, AI-native cloud that’s ready […]
Podcast
Charles Sustaita, Director of Customer Support at Coastline Academy, joins Angelina and Martin to discuss the imperative for AI leaders to fully embrace AI as a transformative technology for business efficiency and connectivity. The discussion highlights the importance of analytics, translation, and the concept of agentic work in leveraging AI for enhanced performance.
Blog
Marketing leaders face a critical reality: Industry analysts hold significant influence over buying decisions. Buyers trust analysts more than vendor executives or sales teams, and that trust shapes every stage of the purchase journey.
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For years, organizations have poured money into collaboration tools, intranets, devices, workflow platforms, and automation — all under the banner of “improving the digital employee experience.” Yet employee frustration with digital friction remains.
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The latest edition of our loyalty platform vendor evaluation, “The Forrester Wave™: Loyalty Platforms, Q4 2025,” reveals how the loyalty platform market continues to evolve to meet the growing demand to profitably retain the best customers with personalization at every touchpoint, relevant engagements, and differentiated experiences.
Blog
With Paramount’s hostile takeover bid for Warner Bros. Discovery now joining Netflix’s previously announced definitive agreement to acquire Warner Bros., the streaming wars have spawned a real-life political drama of its own. Get a pulse check on consumer sentiment from Forrester's ConsumerVoices Market Research Online Community.
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Will Paramount’s hostile bid for WBD trump Netflix’s acquisition plans? The streaming wars just got more political.
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Inviting your vendors to showcase their latest stuff and inspire your teams rarely delivers results. You need an approach that focuses on active collaboration among your partners and teams. Find out how a partner co-innovation summit can help.
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Businesses are under pressure to modernize their operations. From cloud-native architectures to AI-driven automation, the future of IT is autonomous. It may not happen in six months or even six years, but with recent technological advancements, we can predict that the future path is built on systems with AI capabilities that make decisions with and without the human in the loop.
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The biggest of which is: Will the deal actually go through? We look at the potential regulatory hurdles and what the deal would mean in the larger media industry context.
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Social media’s influence is stronger than ever. Brands that want to resonate with younger audiences must put creator strategy front and center.
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If you’ve talked to Forrester about customer feedback management (CFM) solutions in the past year or so, it’s likely you got a two-for-one deal. Boris Evelson and I have increasingly found ourselves co-advising both buyers and vendors about how customer experience (CX) leaders can more effectively analyze customer feedback from a variety of channels. Advanced […]
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Our evaluative research — just like our business — is built on integrity, honesty, fairness, and the courage to tell it how it is. Our methodologies are unbiased, transparent, and publicly available, ensuring consistent quality across markets and technologies.
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Sales onboarding works best when HR and revenue enablement remain distinct. HR handles compliance, culture, and employee provisioning, while enablement equips sellers with knowledge of buyer personas, sales processes, and product fundamentals. Clear separation ensures that new sellers know where to turn for support and accelerates their path to productivity.
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The choice of agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align with three functional planes, based on the need to: 1) build agents; 2) embed them into business workflows; and 3) manage and govern them at scale. These needs represent functional planes rather than strict layers […]
Blog
As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance. Our new initiative blueprint offers a step‑by‑step framework to help marketing leaders establish purpose, define remit, and leverage technology to strengthen their operations function.
Blog
The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source community and a moment of reflection about the challenges facing that same community amid change.
