Featured Blogs

Here we go. Anthropic filed its S-1 on October 26, the formal start of its IPO. The financials will get the headlines, but read the founders’ letter at the beginning of the S-1. It describes how AI should be brought into the world as the AI company that you would design from scratch: Intelligence becomes […]

Security teams are hearing two competing stories. In one, AI completely rewrites the rules of vulnerability discovery, exploitation, and remediation. In the other, AI simply adds speed and scale to problems that security programs already understand. The reality lies somewhere in between. Discovery Is Accelerating Faster Than Decision-Making AI analyzes code, generates findings, and proposes […]

Practitioners from Fabletics and Consensys offer detail on what it takes to move conversational AI into production—grounding deployment in customer experience, organizational readiness, and measurable outcomes. Featuring: Francesca Del Gobbo, Fabletics Dror Avieli, formerly of Consensys, current Chief Customer Officer at Elliptic And guest host Max Ball, Principal Analyst, Forrester Show notes: Generative AI promises […]

AI can accelerate analysis, reporting, insight generation, and decision support, but it won’t automatically fix the system underneath. Find answers to common questions in the first blog in our series on CX measurement.

Government technology leaders face a growing challenge. Emerging technologies are advancing quickly, but deciding what to do about them is becoming harder. It’s about more than just deciding on the technologies that governments should invest in now. Which could improve services, increase productivity, strengthen mission outcomes, or accelerate modernization? And which require government to look […]

I’ve spent much of my career thinking about B2B pricing. Before becoming an analyst, I managed global B2B businesses with lots of SKUs and channels and the pricing complexity that comes with a far-flung supply chain, transfer costs, and multitier distribution, and I’ve covered pricing strategy as an analyst for years. My Forrester landscape report […]

Bot and agent management is crucial for preventing attacks from unwanted bots. But in retail, blocking all agents can block shoppers, too.

Enterprise software no longer creates value on its own. Instead, the value comes from outcomes, and these outcomes are delivered via workflows that span business apps, data, people, and AI. In 2027, technology leaders will shift from governing applications to governing enterprise outcomes. They will do this by using cross-application workflows as the unit of […]

Forrester analyst Paul Miller introduces our predictions for automation and robotics in 2027.

At Basware’s VIP customer event in Dublin last week, the company set out an ambitious direction for invoice lifecycle management. Its roadmap brings together agentic AI, invoice data, payment fraud prevention, and e-invoicing compliance. The strategy reflects how the accounts payable (AP) automation market is changing. Touchless invoice processing remains important, but it’s becoming a […]

Advisor-Led Models Are Prone To Relationship Risks Traditionally, asset management firms and insurers focus on manufacturing the (investment or insurance) product and leave the acquisition and relationship management to advisors. The industry is built on that model, and the resulting value-exchange system generously rewards client advisors, brokers, and agents for consistently generating sales, growing assets […]

AI won’t kill marketing agencies, but it will reshape what makes them valuable. In 2027, agencies will increasingly split between intelligence-powered transformation partners and specialist executors as brands insource more content production and demand greater AI expertise.

AI will take on more of the B2B buying process in 2027, but buyers won’t hand over the final say. Discover how AI agents, human validation, and heightened risk scrutiny will reshape business buying.

What is tokenomics? How do I manage token costs? Does tokenomics matter if I only purchase AI copilot subscriptions? Questions like these dominate the bulk of my client conversations. Tech leaders believe tokenomics is simply a token cost management exercise — it isn’t. Tokenomics may be one of the most misleading terms in the AI […]

Back in June, we argued that Anthropic’s proposed IPO would change the economics of enterprise AI, reasoning that a public listing brings discipline: Pricing would “get real,” capital would chase acquisitions, and Anthropic would trade capability for cost. The public S-1, filed October 26, has the numbers we lacked a few months ago, and it […]

The private key of a certificate authority (CA) should be one of the most secure secrets in digital infrastructure. In eMudhra’s case, eight CA private keys turned out to not be very secret. In fact, they were so weak that security researchers could derive them from their corresponding public keys almost instantly. Security researcher Scott […]

Five banks have moved to block third-party AI agents from operating inside customer accounts and making transactions. Given the risks and uncertainties surrounding agentic AI, those banks’ response to AI agents having accessed their customers’ accounts is understandable. Banks are right to be concerned about fraud, unauthorized transactions, privacy risks, liability, and regulatory accountability. AI […]

At LogicMonitor Elevate 2026 in Chicago, one thing became clear: The company’s strategy is evolving from monitoring individual technologies toward orchestrating work, experiences, and outcomes. One of the biggest themes at Elevate wasn’t a single product announcement but the convergence of observability, digital employee experience management (DEXM), IT service management (ITSM), and AIOps. Vendors across […]

AI PCs need a stronger enterprise value proposition rather than more processing power. At HP’s event in Modena, Italy near Ferrari’s Fiorano Circuit last week, I saw a broader ambition: Connect devices, software, and agents to reshape how work gets done. For technology leaders, the question is whether HP can translate that ambition into integrated […]

Gambling in prediction markets, buying cryptocurrency, and investing in meme stocks have similar characteristics: plenty of buzz, promises of phenomenal returns, and bragging rights just for participating in the game. Experiencing the story unfold firsthand can be entertaining (and nerve-racking!). Constructing an annual marketing budget shouldn’t feel like this at all, yet allocating AI investments […]