Featured Blogs

At Oracle AI World 2026 in Las Vegas, autonomous AI agents, intelligent applications, and enterprise transformation dominated the conversation. Yet one topic stood out: the growing importance of database security as AI reshapes enterprise risks. AI is accelerating cyberattacks while introducing new risks within enterprise systems. Autonomous agents can access sensitive information, generate SQL, invoke […]

In my latest report, Cybersecurity Risk Ratings Is Transforming Into Third-Party Cyber Risk Intelligence (for Forrester clients only), I outline multiple dynamics highlighting the limitations of cyber risk ratings (CRRs) and why change is needed. CISOs are weary with CRR’s tendency to provide due-diligence data over action, their inability to trust the data itself, and […]

Companies are racing to put AI into marketing and go-to-market (GTM) processes, expecting faster analysis, richer customer intelligence, greater productivity, and ultimately better decisions. Yet there is a challenge hiding inside those ambitions: AI can accelerate the flow of insights much faster than an organization can accelerate its ability to act on them. That matters, […]

Maybe … if Net Promoter Score℠ (NPS) earns a “yes” on each of these five questions: Does it align with your business goals? Does it help improve CX? Will customers accept it? Will stakeholders embrace it? And is it practical to use, including for benchmarking? That seems like a lot to ask, but unless you […]

Is AI a bubble? Forrester’s new AI Bubble Model weighs supply against demand and scores the financial health of the companies paying for the build-out. A burst isn’t imminent. But the third-quarter nowcast has builder health under 80, and the biggest builders are now borrowing to keep building.

Let’s address the elephant in the room: Coding agents don’t generate secure code. Securing the AI-generated code is left as a separate activity, and it’s only part of the job. Coding agents also select dependencies, invoke tools, and execute tasks. Application security teams must govern those activities, protect the development and delivery environment, and validate […]

Journey orchestration is moving beyond dashboards to drive decisions and real-time action.  Joana de Quintanilha joins Martin Gill to explore findings from the latest journey orchestration Wave evaluation, how AI is reshaping the market, and what buyers need to turn journey intelligence into measurable business value. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: […]

“Best-practice” CX metrics can lead you in the wrong direction. Discover a better approach to choosing metrics that show whether your customer experience is actually improving.

For decades, cybersecurity professionals have relied on the principle of least privilege: Only give identities the access needed to perform their jobs. That principle remains essential. But AI agents have exposed its limits. An AI agent can have exactly the right permissions and still do the wrong thing Consider an agent authorized to issue customer […]

Apparently, the US midterm elections are not all that happened yesterday in terms of big news: CVS has announced that it’s officially breaking up — and this time, it means it. CVS will split retail pharmacies from PBM operations and insurance CVS Health plans to break up its $117 billion business, separating its retail pharmacies […]

“Build AI that knows your business” is a tagline that SAP uses in its online collateral, and AI tooling with business context sits at the core of several announcements SAP made at TechEd 2026 in Berlin on October 27–29. We came away with the impression that SAP’s most powerful differentiators are at risk of being […]

Each year, Forrester and the Disaster Recovery Journal (DRJ) team up to launch a study examining resilience. We survey people on different topics in resilience such as disaster recovery, but this time, the focus is solely on business resilience, including business continuity and operational resilience. No matter whether your program’s goals are to create business […]

“How do we measure the ROI of AI?” “AI costs are going up. How do we prove the ROI?” These questions — coming mostly from IT — start more of my client engagements than any other. As usage of AI credits ramps up and token costs roll in, it’s IT that foots the bill and […]

Salesforce has agreed to acquire Cresta, adding voice agents, real-time agent assistance, and conversation intelligence to its customer service portfolio. Salesforce already owns much of the customer context and many of the systems where customer service work gets done. What it lacked was a credible conversation intelligence offering to understand what happens within those interactions […]

Tech executives keep asking, “Should we slow down AI adoption?” It is the wrong question. Your application vendors have already answered a more consequential one: how much autonomy your agents will get, what that autonomy will cost, and who will control it.

The week of October 20 was unusually chaotic, even without the PHP news. Not only did teams need to scramble to identify and understand the impact of emergency PHP vulnerabilities, but there were also critical vulnerabilities in Node.js, cryptographically weak keys issues by a certificate authority, exploited vulns in network security equipment, and potentially accidental […]

AI capacity is the new FinOps challenge. Learn why securing and governing scarce AI infrastructure is becoming a business priority.

At last year’s Tencent Cloud International Summit, we described Tencent’s strategy as a tale of two engines: AI as the intelligent engine and globalization as the expansion engine. A year later, those engines remain important, but they are becoming more closely connected. Agentic AI is moving from models and experiments into the everyday environments where […]

In my personal world, the end of summer and arrival of fall means a few things: cooler temperatures, college football Saturdays, and NFL on Sundays. And it’s a signal that we are rapidly approaching the holiday season. In my professional world, this time of year indicates a different kind of season: setting go-to-market (GTM) strategies […]

AI browsers, such as Perplexity’s Comet and OpenAI’s (already sunsetted) Atlas, promised to reinvent how consumers navigate the internet, yet these dedicated AI browsers have struggled to achieve mainstream adoption. Forrester’s July 2026 survey of its ConsumerVoices Market Research Online Community found that only 8% of respondents use AI browsers often while 61% never use […]