Featured Blogs

If you are one of those tech leaders in a company that already has an agentic architecture with swarms of agents delivering some value and your challenge is how to optimize the cost and/or stitch these agents together across complex workflows, this blog may not be for you. But do please read it if you […]

Outcome‑based pricing links a portion of provider fees to clearly defined measurable results rather than effort or time spent. For IT sustainability services, those outcomes are typically financial (cost reduction, efficiency gains) or environmental (carbon reduction, energy savings, audit‑ready compliance outputs). Unlike time‑and‑materials or fixed‑fee models, this approach shifts delivery risk to the provider and […]

This week on the CX Cast we dig into our archives to bring you an episode that’s stood the test of time. Fujitsu is a global B2B technology and services company, and Europe is its largest region outside of Japan. To double down on customer centricity, Fujitsu Europe focused on four success factors: Blending CX […]

Last year, Forrester introduced the concept of the AI-native cloud, as we observed that the cloud industry was moving beyond commodity infrastructure toward platforms that are purpose-built for generative AI (genAI) and agentic AI. We also identified two emerging paths in this transformation: AI infrastructure cloud platforms (neoclouds) and AI-centric neo-platform as a service (neoPaaS).  […]

The Q4 2025 Forrester Wave™ evaluation for network analysis and visibility (NAV) solutions was the first iteration of the research to evaluate vendors on their post-quantum cryptography (PQC) capabilities, a decision that has become more pronounced in 2026. The rationale was compelling then; it is unavoidable now. Most notably, the US federal government has moved […]

AI is creating real value, but the biggest opportunities will go to organizations that build the right foundations first. Explore five no-regrets investments that can help technology leaders govern, scale, and realize value from AI regardless of how the technology evolves.

Back in May of this year, Anthropic announced changes to its pricing model. Its original fixed-fee, per-seat subscription model was replaced with one that separates platform access from AI consumption. Customers still pay for access, but usage is now metered and billed separately based on token consumption. Under the previous model, customers were split into […]

The Forrester Wave™: AI Platforms, Q3 2026 has just published, and if you’ve read previous evaluations in this category, prepare to recalibrate. Agentic AI has redrawn the boundaries of what an AI platform is, what it must do, and what vendors compete to provide it. The 15 vendors evaluated represent one of the most heterogeneous […]

Black Hat 2026 generated more questions than it answered. Are we headed for a vulnerability apocalypse (aka vulnpocalypse), or are we clearing a backlog of flaws that AI can now find with ease? Can organizations patch fast enough? What should buyers expect from vendors when software can reason? Will AI be our undoing or our […]

AI-moderated interviews are an emerging research tool in which an AI agent interviews human participants at scale by interacting with them in real time and facilitating the conversation based on their responses. AI moderators help teams collect qualitative insights at scale, lower language and time zone barriers in global research, and enrich surveys by combining […]

Long before I joined Forrester, or even before I worked in cybersecurity, I volunteered with an informal group supporting my previous company’s security team. That experience stayed with me. It sparked my interest in cybersecurity and ultimately led me into the profession. Fast forward to 2026, I was thrilled to be asked to update our […]

The biggest takeaway from Snowflake Summit 2026 wasn’t another AI announcement; it was a fundamental shift in what enterprises should expect from a data platform for AI. The conversation has moved beyond building models and copilots to operationalizing agentic AI at scale. It requires more than AI infrastructure; it demands a lakehouse capable of delivering […]

In nine days this month, OpenAI and Anthropic disclosed that their own models escaped safety evaluations and reached production systems at four other companies. No model malfunctioned — the governance did. Responsible AI now has to govern what agents do, not only what models decide, and that takes a responsible AI deployment policy.

Most organizations still design for an “average” customer. The problem? There is no average customer. In this episode, producer Hannah Jachim, who in her day-job is a Forrester Researcher, joins Angelina Gennis and Martin Gill to explore the report she recently published exploring inclusive design in the automotive industry. Our discussion reveals how designing for […]

AI doesn’t have to replace the human connection that makes B2B customer communities valuable. Used purposefully, it can help community managers reduce repetitive work, improve customer experiences, surface business insights, and connect community engagement to measurable outcomes.

A potential Myspace relaunch is dependent on social media nostalgia, but consumers aren’t interested in going back in time.

Many marketers know the best practices they must implement to get mentioned and cited by ChatGPT, Google, and Claude but still struggle to implement answer engine optimization (AEO). Marketers sync with web developers about the technical prerequisites of visibility: server-side rendering, Bing’s IndexNow protocol, monitoring for indexation issues, and more. They’re well aware of the […]

Join us September 8: Learn how to identify and measure the content that influences buyers and drives revenue — and receive Forrester’s Agent-On-A-Page Template.

For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could they rank in search? Could analysts, review sites, and influencers tell the right story? But a new challenge is emerging: Can AI buying agents find and understand your pricing? A recent benchmark study from Siteline found that AI agents frequently struggle […]