Blog
The findings from our 2025 State of B2B Field Marketing Report are both illuminating and alarming. Field marketing is undergoing a shift, but not necessarily in the right direction. Strategic responsibilities are expanding, yet performance metrics remain stubbornly anchored in outdated demand-generation models. If field marketing leaders don’t act now, they risk being trapped in […]
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The HCM Market Is Undergoing a Seismic Shift—Here’s What You Need to Know The Human Capital Management (HCM) solutions market is experiencing one of its most transformative cycles in decades. What was once a back-office system of record is now evolving into a strategic, intelligent platform that powers workforce productivity and organizational health. In the […]
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Last week I attended the Marketing AI Conference (MAICON) in Cleveland, Ohio, and the technology took a back seat to something more powerful: the people. Despite the event’s growth, it continues to attract people who show up with curiosity, kindness, openness, and a true sense of community that’s rare at any event, let alone one […]
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Oracle hosted its premier annual conference in Las Vegas, renamed in 2025, as “Oracle AI World”. This marked the first annual conference with new CEOs at the helm: Clay Magouyrk and Mike Sicilia. The big questions top of mind for attendees are the priorities of these new leaders , how they will meet their stated growth goals for OCI, the details behind Oracle’s AI […]
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Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.
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Cloudflare Connect 2025 had a distinctly optimistic vibe as the vendor positions itself as the connective tissue for modern digital operations in the enterprise and showcases its AI security abilities. Learn more in this event review.
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Welcome to the tech leader practitioner series! This new blog series will bring you insights from the professionals here at Forrester who have enjoyed careers in roles like yours or spend their days helping tech leaders tackle their thorniest challenges. Here, we will share our lessons learned through countless failures (some of them epic) and […]
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As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
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Zero Trust without real-world testing is a false sense of security. Learn how MITRE ATT&CK-driven adversarial trials turn Zero Trust from theory into proof.
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VMware Explore’s 2025 Paris event showcased the future of VMware Private AI and cloud sovereignty with the launch of VCF 9.0. From sovereign AI use cases to disconnected cloud operations, the event highlighted VMware’s evolving role in enabling secure, compliant infrastructure across Europe.
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Despite a somewhat frustrating past, the CRRP market is truly at an inflection point — with the realization that there’s value in the data collected to produce ratings, not just the ratings themselves.
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The recent breaches at F5 and SonicWall illustrate how attackers are targeting the very infrastructure that enterprises rely on to secure and deliver digital services.
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While the DAP market is surging around the promise of using AI to boost accessibility, some core challenges prevent organizations from scaling accessibility best practices. Learn five key themes that emerged from The Forrester Wave™: Digital Accessibility Platforms, Q4 2025.
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The conditions that sustained demand-side platforms (DSPs) are no more. Learn what's changed, and how we evaluated vendors in our recent Landscape report.
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The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. Read our assessment of the benefits, challenges, and concerns.
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Learn what agentic commerce means and how it impacts commerce experiences for customers today.
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Banks are appointing chief data, digital, and AI officers, signaling a strategic shift in leadership — and operating models.
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Learn how to identify a metaphor that appropriately represents the information you need to communicate when stakes are high.
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European CISOs face rising regulatory demands, geopolitical instability, and rapid technological shifts. The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q4 2025, captures a market in motion. Resilience now drives trust, AI amplifies capabilities, and data governance defines credibility. Our latest evaluation reveals the following market trends that European CISOs should consider when choosing their […]
