Blog
The Massachusetts Department of Public Utilities sets the example, by prioritizing transparency and user experience best practices to improve billing experiences. Applying UX best practices and doing customer research are fundamentals for good bill design.
Blog
Social suites are now a critical part of the martech ecosystem, ranking as one of the top three marketing technologies used by organizations. Once simple social media management tools with light social listening features, these platforms have evolved into unified solutions that go well beyond those capabilities. Forrester now defines social suites as: Platforms that […]
Blog
And now for something completely different. I normally write about APIs, integration, and architecture. Today, I shall also turn my attention to quantum computing platforms. I have always found these to be fascinating devices. Their bits — or rather qubits — are not discrete, binary numbers like the voltage-based bits in classical computers. Rather, they […]
Blog
ServiceNow has announced its intent to acquire proactive security platform vendor Armis in a cash deal valued at $7.75 billion.
Blog
European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress. Gaining a competitive advantage requires moving forward — thoughtfully yet decisively.
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Accounts payable (AP) invoice automation software continues to evolve rapidly as enterprises modernize finance operations and respond to regulatory, technological, and operational pressures.
Blog
Former Forrester analyst Josh Zelonis blogged about how to deliver successful vendor briefings years ago. I’m updating his blog with my own thoughts as a “recovering marketer,” Forrester analyst, and research director. This blog is a collection of my top tips for briefing analysts, with contributions from other security and risk analysts.
Podcast
Principal Analysts Su Doyle and Shari Srebnick join Angelina to explore the differences and overlaps between Customer Success (CS) and Customer Experience (CX) teams. The conversation delves into CX and CS teams’ primary goals, metrics, and the importance of collaboration in driving growth and retention. Featuring Su Doyle, Forrester Principal Analyst Shari Srebnik, Forrester Principal […]
Blog
The AI agent infrastructure market is exploding — LangChain just raised $125 million; hyperscalers and SaaS vendors are spinning up agent frameworks and control towers; MCP and A2A protocols are converging as standards; and observability vendors are racing to add LLM tracing.
Blog
Read this blog for a look into NRF’s 2026 Innovators Showcase to better understand what’s next in retail technology transformation.
Blog
A measurement-driven culture builds confidence and allows for pivots when needed. Learn three key tenets of this type of culture.
Blog
Despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business outcomes. Learn why that’s changing — and what leaders must do differently.
Blog
Discover key banking trends from 2025 and predictions for 2026. Stay ahead with insights on digital banking, customer experience, and AI.
Blog
Hg Capital’s agreement to acquire OneStream for $6.4 billion marks a pivotal moment in the enterprise performance management landscape. This transaction is one of the largest take-private deals in the sector since Thoma Bravo’s $10.7 billion acquisition of Anaplan in 2022.
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OpenAI’s recent partnership with b.well marks a pivotal moment in healthcare technology. With ChatGPT Health, OpenAI is integrating consumer medical records through b.well’s data connectivity infrastructure, aiming to deliver personalized interactions.
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Find out why autonomous testing matters more now than ever and get four key findings from our new Wave™ report on autonomous testing platforms.
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The uncomfortable truth is that AI in sales can quickly become table stakes, unless it fundamentally transforms how your organization learns and decides. Learn how leading orgs achieve sustainable advantage when they integrate AI into how they operate.
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Big names in smart manufacturing, such as Bosch and Siemens, used the recent CES trade show to showcase partnerships and growing AI powers. Find out more in this detailed review of the show.
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European B2B marketers enter 2026 with both optimism and urgency. The organizations that win will be those that master the fundamentals — turning data into decisions, strengthening partner networks, and unifying teams around customer value.
Blog
Learn the key steps to managing platforms and portfolios and see how Forrester’s Portfolio Model helps vendors grow using integrated solutions.
