Featured Blogs

At the HP Imagine 2026 event, HP made one thing clear: It no longer wants to be seen as a device company. It’s positioning itself as a future-of-work platform provider — one that connects devices, software, security, and workflows into a single, AI-orchestrated employee experience. It’s a bold shift but a necessary one. The problem […]

AI will redefine the CIO role from overseeing delivery to governing outcomes at scale. As autonomous systems turn intent into action, CIOs gain influence by setting decision rules, enforcing guardrails, and ensuring accountability across human and AI labor.

What if CX leaders could stop guessing what stakeholders want and instead ask a single structured prompt: “If you knew __ about customers, what would you do?” In this episode, we dig into the benefits of asking this question with Senior Analyst Colleen Fazio.

Banks believe they understand small business risk. They don’t — what they actually understand is paperwork. Every day, revenue‑generating small businesses are declined, downgraded, or quietly pushed away — not because they are unstable but because they don’t resemble the customers that banking systems were designed to recognize. Each rejection reinforces a costly illusion: that […]

Anthropic, along with 11 other companies, recently announced Project Glasswing — an initiative that aims to secure software in the wake of advances in AI capabilities, most notably Anthropic’s Claude Mythos Preview frontier model. Project Glasswing is made up of a who’s who of tech companies, cybersecurity vendors, and others: Amazon Web Services, Anthropic, Apple, […]

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. 

Is your go‑to‑market (GTM) strategy still too product‑centric or “inside‑out”? Are critical GTM decisions being made without data? Are you targeting the same segments and buyers you always have just because you don’t know what might be better? If any of that sounds familiar, join Barbara Winters and me at our B2B Summit workshop, “Use […]

In 1929, astronomer Edwin Hubble discovered something unsettling. The universe isn’t static; it’s expanding everywhere, simultaneously, at every scale. His simple equation (Hubble’s law) shows that galaxies are accelerating away from each other, and the farther they are, the faster they recede. Eventually, galaxies become so distant that they cross our observable horizon entirely — […]

Marketing teams invest heavily in annual planning — but once execution begins, reality starts to drift from it. Learn how a marketing plan of record can help teams stay focused.

The gap between what buyers need and what content delivers is becoming more consequential. Learn how leading teams build credible, proof-based content in an AI-driven buying environment.

At B2B Summit, learn how to move beyond static frameworks and instead, develop dynamic, decision‑driving assets.

Forrester’s Technology Strategy Impact Award, Enterprise Architecture Award, and Data & AI Impact Award recognize organizations that set the standard for excellence in using IT, AI, and data to drive meaningful business outcomes. Learn how to apply for these prestigious honors.

The market for omnichannel demand-side platforms (DSPs) has reached its limit. Pioneers like The Trade Desk and its erstwhile rivals — including the likes of MediaMath, Rocket Fuel, TubeMogul, Turn, and Xandr — grew by accelerating cross-channel media planning, buying, and optimization. Now, DSPs’ core capabilities are very mature and highly automatable. Vendors focused primarily […]

A Conversation With Murray Cantor (Part One)   Enterprise IT runs on billions of dollars of implicit risk, yet most organizations still manage it with deterministic spreadsheets and gut‑feel prioritization. Murray Cantor — PhD mathematician, defense systems architect, and veteran of IBM’s most successful high‑risk projects — thinks there’s a better way. Over three conversations […]

Have you ever wondered what it takes to be an intelligent agent? Like James Bond or Emma Peel, always informed, decisive, and a step ahead? It’s not too late! Just as spies protect their country and increase global influence by uncovering enemy secrets, you can protect and grow your business by gathering market and competitive […]

AI already runs inside most enterprises. Forrester’s Q4 2025 AI Pulse Survey shows that 50% of organizations are piloting agentic AI, while 24% have it in production. Security teams are catching up after the fact. The RSAC Innovation Sandbox (ISB) finalists — Charm Security, Clearly AI, Crash Override, Fig Security, Geordie AI, Glide Identity, Humanix, […]

For years, solution architects have worked to modernize application landscapes: decomposing monoliths, exposing business capabilities through APIs, and embracing event-driven design. That work isn’t changing. But the rapid infusion of AI into application architecture fundamentally changes how solution architects orchestrate and design applications. In my latest report, Rearchitecting Applications For The Age Of AI, I […]