Featured Blogs

In January 2026, Salesforce changed how its Marketing Cloud Engagement platform encrypts tracked email links. The fix addressed a vulnerability that could have exposed CloudPages content, such as landing pages, microsites, forms, subscriber data from preference and unsubscribe centers, and email content via web view links. But the fix created a new problem: All tracked […]

GenAI is already reshaping software development — but not primarily through chatbots or code autocomplete. The most consequential shift is the emergence of agentic software development (ASD): a new way of building software in which AI systems do real development work, not just assist humans. ASD deserves to be treated as a distinct category, with […]

India’s AI bottleneck isn’t about talent or imagination — it’s about compute certainty: dependable uptime, stable performance, and predictable cost. Most Indian enterprises have simply not had reliable access to the power, cooling, and GPU capacity needed to run AI systems beyond pilot scale. NVIDIA’s partnerships with E2E Networks, L&T, and Yotta Data Services mark […]

Humanoid robots have captured the imagination of technologists for decades, but 2026 marks a turning point. The State Of Humanoid Robots, 2026 is the first humanoid robot report in Forrester’s history, and it reflects how quickly the category has moved from speculative R&D into early commercial reality. This report examines where humanoid robots are already […]

With The Fray joining as a featured performer, this year’s B2B Summit inspired a creative reimagining of “How to Save a Life” through a Forrester lens. This post reflects the real conversations B2B leaders are having right now: how teams align, how leaders decide what to change, and how AI is shaped into something useful, human, and measurable.

Generative AI for visual content has moved far beyond fast image creation. It is now driving personalized, immersive, and increasingly real-time experiences. To see why this matters, look at how rapidly enterprise demand is evolving.

For the first time, we reveal what 2,078 enterprise services decision-makers have to say about their strategic partners. But first, some groundwork. After a reset in revenue expectations last year, service providers are back on a slow growth trajectory. Why? Because companies need more help than ever. Services are a huge part of most IT […]

This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]

Both of these things are true: The commerce solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases now exclusively cover the other model, as well. Some vendors still provide deep specialization — sometimes exclusively — in one model or the other. As we continue to witness the […]

A procurement manager logging in at 10:47 p.m. isn’t there to browse — they need to reorder the right SKU, at the right price, under the right contract terms, and get back to keeping operations running. Hyperpersonalization makes that possible by removing friction the buyer never asked for, using AI to surface only what they’re allowed to buy, what fits their context, and what matters now — so digital self‑service feels effortless instead of obstructive.

The annual RSAC Conference in San Francisco is the cybersecurity industry’s biggest event of the year. For the analysts attending, RSAC Conference week provides an opportunity to learn about cybersecurity trends and topics, meet with vendors and clients, and share our insights and observations. It’s also an excellent opportunity to meet our daily step goals […]

Salesforce has been the dominant CRM vendor globally for the last 12 consecutive years. Its FY 2025 revenue of $35.7 billion speaks to the sheer volume of its market presence. More than 150,000 customers use Salesforce’s solutions, from SMBs to enterprises, including 90% of the Fortune 500. With the high stakes involved, enterprises often turn […]

Some people see big rocks as obstacles. I move them, work around them, or build on them. I grew up on a university campus where curiosity wasn’t just encouraged but was ambient. My father was a professor. My mother was both a teacher and a tailor. At home, ideas were debated, patterns were studied, and […]

Last week, software provider Zoho hosted its annual ZohoDay analyst event, with several Forrester analysts in attendance. Zoho celebrates its 30th anniversary in 2026 and announced some milestones in its opening session: 1 million customer organizations, 150 million users globally, 19,000 employees globally, and over 60 apps across multiple technology markets. Zoho continues to see […]

Digital asset management has outgrown its role as a creative team repository. In 2026, richer content demands evolving AI strategies, and rising compute and storage costs are pushing DAM buyers to reassess their needs. This blog highlights three key takeaways from The Forrester Wave™: Digital Asset Management Systems, Q1 2026, to help organizations evaluate modern DAM solutions and prepare for enterprisewide content use.

Many organizations have struggled to bridge the gap between vision on agentic AI and practical progress. Recent examples from the financial services industry — often mischaracterized as slow to adopt agentic— are defying the trend.

We’re seeing a spate of disruptive headlines and predictions around the demise of IT services. With the progress made by AI, specifically in software development, it’s easy to opine that traditional IT services are on their way out. This narrative is fundamentally flawed. Yes, AI-driven automation deflates the unit cost of technology work, but it […]

Markets evolve. And when the terminology used to describe a market no longer reflects how buyers, practitioners, and vendors describe the solutions within it, it’s time to reassess. For almost 20 years, Forrester has led research in what we originally defined as end user experience management (EUEM), evaluating the market as early as 2007 in […]

We have seen this pattern before, even if the specifics look different. Think back to the day AWS introduced GuardDuty, when Microsoft folded Defender for Endpoint into its enterprise licensing commitments and launched Microsoft Sentinel, or when Google acquired Mandiant and eventually Wiz. Sure, the launch of fully autonomous AI agents that can ingest entire […]