Podcast
Principal Analysts Su Doyle and Shari Srebnick join Angelina to explore the differences and overlaps between Customer Success (CS) and Customer Experience (CX) teams. The conversation delves into CX and CS teams’ primary goals, metrics, and the importance of collaboration in driving growth and retention. Featuring Su Doyle, Forrester Principal Analyst Shari Srebnik, Forrester Principal […]
Blog
Don’t Confuse Financially Driven Layoffs With AI Layoffs There’s a common impression — among leaders, in the media, and among employees — that AI is already causing widespread unemployment. After all, the US saw well over a million jobs lost to layoffs in 2025. Salesforce CEO Marc Benioff attributed some of his company’s layoffs to […]
Blog
The AI agent infrastructure market is exploding — LangChain just raised $125 million; every hyperscaler has an agent framework; MCP and A2A protocols are converging as standards; and observability vendors are racing to add LLM tracing. And enterprise architecture (EA) tools vendors? They’re still talking about application rationalization. This is a strategic blind spot that will […]
Blog
Read this blog for a look into NRF’s 2026 Innovators Showcase to better understand what’s next in retail technology transformation.
Blog
Welcome to 2026! As we predicted back in October, we are expecting this year to be a very volatile one in marketing and media (already, see the Netflix/WBD merger [or not] news). B2C marketing leaders are also still managing the effects of tariff uncertainty, supply chain disruptions, and global conflicts. Marketing tactics and strategies must […]
Blog
CX leaders face a familiar challenge: Despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business outcomes. Forrester’s Buyer’s Guide: Customer Journey Management Platforms, 2026, based on interviews with 30 buyers from organizations across industries and maturity levels, shows why that’s changing and what executives need to […]
Blog
Discover key banking trends from 2025 and predictions for 2026. Stay ahead with insights on digital banking, customer experience, and AI.
Blog
Hg Capital’s agreement to acquire OneStream for $6.4 billion marks a pivotal moment in the enterprise performance management landscape. This transaction is one of the largest take-private deals in the sector since Thoma Bravo’s $10.7 billion acquisition of Anaplan in 2022. OneStream’s brief stint as a public company, following its July 2024 IPO, saw it […]
Blog
OpenAI’s recent partnership with b.well marks a pivotal moment in healthcare technology. With ChatGPT Health, OpenAI is integrating consumer medical records through b.well’s data connectivity infrastructure, aiming to deliver personalized interactions. This collaboration is a direct response to the surge in healthcare-related ChatGPT conversations. The message is clear: Consumers are eager for timely, simplified explanations of their medical care […]
Blog
Find out why autonomous testing matters more now than ever and get four key findings from our new Wave™ report on autonomous testing platforms.
Blog
The uncomfortable truth is that AI in sales can quickly become table stakes, unless it fundamentally transforms how your organization learns and decides. Learn how leading orgs achieve sustainable advantage when they integrate AI into how they operate.
Blog
Big names in smart manufacturing, such as Bosch and Siemens, used the recent CES trade show to showcase partnerships and growing AI powers. Find out more in this detailed review of the show.
Blog
European B2B marketers enter 2026 with both optimism and urgency. The organizations that win will be those that master the fundamentals — turning data into decisions, strengthening partner networks, and unifying teams around customer value.
Blog
Learn the key steps to managing platforms and portfolios and see how Forrester’s Portfolio Model helps vendors grow using integrated solutions.
Blog
Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways of working, EA is now at the center of one of the fastest‑growing, most strategic software markets. Our latest research confirms that the EA management suite market has surpassed $1 billion and its momentum is transforming […]
Blog
Economic headwinds, environmental science backlash, and increased political polarization — including around climate change — are slowing the dynamics of the green transition.
Blog
Enterprise architecture (EA) leaders face unprecedented pressure to cut through complexity. Technology portfolios are sprawling, operating models are in flux, and the mandate for strategic alignment has never been more urgent.
Blog
The new Forrester Wave™ and Buyer's Guide details how AI is changing the way static application security testing (SAST) solutions are used. Learn more in this preview of the report.
Blog
VMware migrations are no longer a theoretical exercise. Infrastructure and operations leaders are actively reassessing their VMware environments, driven by cost pressure, licensing uncertainty, and broader platform modernization goals. Learn how Forrester’s new VMware Migration Checklist can bring structure to your VMware migration approach.
Blog
As we head into 2026, learn how to improve your CX using the latest Net Promoter Score rankings from Forrester’s annual customer experience benchmark study.
