Featured Blogs

Blog

Take Control Of Your AI Voyage — Your Customers Deserve It

Sharyn Leaver April 2, 2026
AI represents a once-in-a-generation opportunity to redefine customer value and establish durable differentiation. Experimentation had its moment — what’s required now is committed leadership, sharper customer focus, and a clear sense of purpose.
Blog

Summit Attendees Get A GTM Readiness Reality Check

Katie Fabiszak 1 day ago
Attendance at our GTM transformation workshop in Phoenix underscored just how urgent the issue is. Here are a few of the key learnings.
Blog

Announcing Forrester’s 2026 Security & Risk Enterprise Leadership Award

Stephanie Balaouras 2 days ago
Have a great story about leveraging security, privacy, and risk management to drive trust, resilience, and responsible innovation? We'd love to hear from you.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

The Most Expensive Customer Complaint Is The One You Ignore

Riccardo Pasto May 8, 2026
Many organizations treat complaints as routine service issues — yet they often reveal something far more pernicious. Learn a more strategic and productive way for handling complaints at Forrester’s CX Summit EMEA on June 8–10.
Blog

AI Is Everywhere In GTM. Customer Value Isn’t.

Andrew Cox May 7, 2026
AI is already reshaping how buyers discover, decide, and engage. The real opportunity now isn’t just efficiency — it’s redesigning GTM around measurable customer outcomes and using AI to deliver value where it matters most.
Podcast

Put Employees At The Center Of Your AI Strategy

What It Means May 7, 2026
This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success depends on people, not just technology, is even more important now than when we first recorded it. We hope you enjoy this episode.

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Blog

Qualtrics Buys Press Ganey Forsta For $6.75 Billion … So Now What?

Judy Weader 49 minutes ago
Back in October of last year, we blogged about Qualtrics’ planned acquisition of Press Ganey Forsta and what that would mean for clients of Qualtrics, Press Ganey (PG) Forsta, and InMoment, both inside and outside of the healthcare industry. Now that the deal is done, $6.75 billion later, there’s even more to discuss, so let’s […]
Blog

AI Will Reshape Customer Service Jobs In Dramatic Ways

Kate Leggett 2 hours ago
Forrester predicts that by 2030, AI will cause 49% of current customer service jobs to disappear. We already see contact centers streamlining their organizational structures to have fewer team leads. AI is replacing coaching and scheduling jobs. When this happens, the human workforce’s core mandate shifts from reactively interacting with customers directly to managing the […]
Blog

SAP Is Attempting To Become The Gatekeeper Of Enterprise AI — CIOs Should Push Back

Faram Medhora 5 hours ago
Three weeks ago, the SAP API Policy v.4.2026a looked like a legal document with no enforcement infrastructure. After Sapphire 2026, it looks like a strategy with a product line attached. CIOs running SAP have three weeks until June 9 enforcement begins, and the destination the policy redirects you to is now fully visible. The policy […]
Blog

Stop Replacing Traffic. Start Replacing Visibility.

John Buten 1 day ago
AI answer engines are creating a visibility vacuum, forcing a shift from traffic to regaining insight, accountability, and alignment.
Blog

Europe Economic Outlook, 2026: Energy And Geopolitical Headwinds Weigh On Growth

Jitender Miglani 2 days ago
In 2026, energy and geopolitical headwinds will weigh on European economic growth. Learn more to understand the outlook and implications.
Blog

Everlane Is The Next Millennial Brand To Fall

Dipanjan Chatterjee 2 days ago
The Next Millennial Domino Falls When reports emerged that SHEIN had acquired Everlane, the other shoe dropped. Like the recently departed Allbirds, Everlane was once the poster child for a new kind of Millennial consumerism. It promised radical transparency, clean design, ethical sourcing, and a rejection of disposable fashion culture. Along with a generation of […]
Blog

From My Work With CX Leaders: Three Shifts Defining 2026

Katy Cobian 2 days ago
If You Think CX Is Fading, You’re Looking In The Wrong Places I work with CX executives across top financial services firms in North America — and what I see lately is a function getting sharper, more accountable, and more embedded in the business. Here are three shifts that stand out so far in 2026: […]
Blog

It’s Time To Challenge The Blockchain Industry On Quantum Security

Martha Bennett 2 days ago
Mixed signals are emanating from the blockchain world: On the one hand, in March, we saw the publication of the paper, Securing Elliptic Curve Cryptocurrencies against Quantum Vulnerabilities: Resource Estimates and Mitigations, the authors of which include a member of the core Ethereum team; Solana also updated its quantum-safety roadmap in April. Forward to May, […]
Blog

Celonis Buys Ikigai Labs To Provide The Context Engine For Enterprisewide AI Adoption

Bernhard Schaffrik 2 days ago
Celonis just announced its intention to acquire Ikigai Labs, a San Francisco-based start-up focusing on AI-powered decision intelligence. Ikigai Labs specializes in software for complex forecasting scenarios based on large graphical models, working closely also with the Massachusetts Institute of Technology (MIT). This acquisition will bring together Celonis’ process intelligence graph technology with Ikigai Labs’ […]
Blog

Anthropic Raises The Stakes For Digital Wealth Management Platform Vendors

Tom Mouhsian 5 days ago
Anthropic’s latest move — agent templates for various finance and client coverage functions — is part of a broader trend toward more intelligent, largely autonomous, and context-aware multiagent systems that are redefining the financial services industry’s digital operating models. By right, Anthropic is just following its growth playbook by creating industry-grade applications it can “sell” […]
Blog

The Dawn Of AI-Powered Telcos: How CSPs Will Reinvent Themselves With AI

Tom Mouhsian 5 days ago
Global AI adoption presents communication service providers (CSPs) with a rare opportunity to transform and unlock new growth. In my latest report, The Dawn Of AI-Powered Telcos, I examine how leading telecom operators are responding to current trends by entering the AI infrastructure race and becoming AI‑powered from the core. They’re achieving this by pushing […]
Blog

AI Isn’t Fixing Retail Banking’s Customer Growth Problem — It’s Exacerbating It

Alyson Clarke 6 days ago
Retail banks are moving fast on AI in 2026: Budgets are growing, roadmaps are packed, and internal momentum is real. Customer loyalty, however, is not — and the disconnect is becoming harder to ignore. AI adoption is accelerating across retail banking, yet differentiation keeps slipping and relationships continue to thin. This isn’t because AI isn’t […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

SAP Is Targeting The AI Data Control Plane

Shylaja Nathan 6 days ago
As enterprises move from copilots to agentic AI, they are no longer constrained by model selection; rather, they are limited by governed activation of business data. SAP’s planned acquisitions of Dremio and Prior Labs signal an effort to position SAP Business Data Cloud (BDC) as an AI data control plane. With these arrows in the […]
Blog

GenAI Is The Power Tool For Product Management Speed And Innovation

Tony Plec 6 days ago
GenAI is transforming product management, accelerating work across the lifecycle while challenging teams to move beyond experimentation. The advantage lies not in access to tools, but in how intentionally they’re applied to improve judgment and outcomes.
Blog

RDRs Aren’t Going Away — They’re Becoming The Center Of Revenue Execution In The Age Of AI And Buying Groups

Naomi Marr 6 days ago
As B2B buyers rely on self-guided research, AI tools, and buying groups, many revenue leaders are questioning the future of revenue development reps (RDRs). The answer isn’t fewer RDRs — it’s a fundamentally reimagined role built around buying group insight, signal-based prioritization, and AI-enabled productivity.
Blog

Atlassian Team ’26: The New Logic Of Work

Julie Mohr 6 days ago
Atlassian’s Team ’26 event highlighted how AI, agents, context, and workflows are reshaping enterprise work.
Blog

Context Is The New Competitive Edge: Takeaways From ServiceNow Knowledge 2026

Julie Mohr 6 days ago
ServiceNow Knowledge 2026 showcased how ServiceNow is expanding its role in enterprise AI, workflow automation, and digital workplace transformation.
Blog

Why Business Leadership Is The Deciding Factor In API Success

David Mooter 6 days ago
Every year, enterprises invest millions in APIs, yet many end up with brittle interfaces nobody wants to reuse. The root of this problem is usually how the program is led rather than the technology. When business leadership is missing, APIs devolve into integration glue. They connect systems, but they don’t create momentum. Solution architects build […]
Podcast

448: Separating The Signal From The Noise Of Customer Complaints

The CX Cast 6 days ago
Customer complaints are not noise. They are high‑fidelity signals of broken expectations, rising risk, and lost value. In this episode of CX Cast, Principal Analyst Riccardo Pasto joins Martin Gill to reframe how leaders should re-think about complaints from a compliance burden to a strategic CX asset. The conversation breaks down why low complaint volumes […]
Blog

OCX 2026: Open Source As Strategy

Andrew Cornwall 6 days ago
At OCX, the Eclipse Foundation’s Open Community Experience conference, attendees met to discuss the Eclipse Foundation and what it means to be an open-source developer.
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