Featured Blogs

Blog

Take Control Of Your AI Voyage — Your Customers Deserve It

Sharyn Leaver April 2, 2026
AI represents a once-in-a-generation opportunity to redefine customer value and establish durable differentiation. Experimentation had its moment — what’s required now is committed leadership, sharper customer focus, and a clear sense of purpose.
Podcast

Are You A Better Manager Than A Bot?

What It Means 12 hours ago
This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management, this conversation clarifies where AI can help and where human judgment still makes the difference. We hope you enjoy this episode.
Blog

Summit Attendees Get A GTM Readiness Reality Check

Katie Fabiszak 2 days ago
Attendance at our GTM transformation workshop in Phoenix underscored just how urgent the issue is. Here are a few of the key learnings.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

Announcing Forrester’s 2026 Security & Risk Enterprise Leadership Award

Stephanie Balaouras 3 days ago
Have a great story about leveraging security, privacy, and risk management to drive trust, resilience, and responsible innovation? We'd love to hear from you.
Blog

The Most Expensive Customer Complaint Is The One You Ignore

Riccardo Pasto May 8, 2026
Many organizations treat complaints as routine service issues — yet they often reveal something far more pernicious. Learn a more strategic and productive way for handling complaints at Forrester’s CX Summit EMEA on June 8–10.
Blog

AI Is Everywhere In GTM. Customer Value Isn’t.

Andrew Cox May 7, 2026
AI is already reshaping how buyers discover, decide, and engage. The real opportunity now isn’t just efficiency — it’s redesigning GTM around measurable customer outcomes and using AI to deliver value where it matters most.

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Blog

Announcing The Forrester Wave™: Workforce Identity Security Platforms, Q2 2026

Geoff Cairns 1 hour ago
Our latest evaluation of workforce identity security providers, The Forrester Wave™: Workforce Identity Security Platforms, Q2 2026, is now available! Workforce identity security  is now a strategic pillar of modern cybersecurity, driven by the expansion of nonhuman identities, increasingly sophisticated identity‑based attacks, and the operational demands of Zero Trust. Organizations already grappling with identity sprawl […]
Blog

Strategy: Some Assembly Required (Part 1)

Joseph Schiavone 1 hour ago
I’m Joe Schiavone. Last time, we talked about roadmaps, remember? The best ones are built to come apart on purpose and the goalposts are already moving while you’re still drawing the diagram.  A bunch of you reached out after that one (thank you, by the way), and the question that kept landing in my inbox was […]
Blog

Findings from The Forrester Wave™: Document Mining And Analytics Platforms, Q2 2026

Boris Evelson 1 hour ago
The Forrester Wave™: Document Mining And Analytics Platforms (DMAP), Q2 2026 highlights a market that is broad, fragmented, and rapidly evolving — where success depends less on vendor selection alone and more on precise alignment to use cases, document types, and architectural choices. While innovation around agentic AI and LLMs is accelerating, most organizations are […]
Blog

Stripe Sessions 2026: Stripe Is Rearchitecting Payments For An Agentic AI Economy

Meng Liu 2 hours ago
Stripe announced 288 products at Sessions 2026. Impressive on its own — but what struck me more was the thesis holding them together: Payments are evolving from transaction infrastructure for humans into programmable, continuous infrastructure for machines. Stripe is aligning its platform to support this shift. Three moves — stablecoins, streaming payments, and Stripe Radar […]
Blog

Most B2B Marketing Organizations Are Not Short On Activity — They’re Short On Learning

Christina Schmitt 9 hours ago
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks while markets, buyers, and channels move faster than they do. The risk is not doing too little. It is learning too slowly. That risk is rising. The majority of firms now default to playing it safe, […]
Blog

Honeywell’s GTM Transformation: What We Learned At B2B Summit

Katie Fabiszak 19 hours ago
At B2B Summit North America 2026, I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting from a product-centric to an audience-focused go-to-market (GTM) approach. The Breaking Point: When Product-Centric GTM Stops Working Honeywell’s transformation started with a familiar challenge: a complex portfolio of offerings to support with […]
Blog

Publicis Acquires LiveRamp To Advance New Agentic AI Push

Jay Pattisall 20 hours ago
Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion in a move aimed to expand the agency holding company’s artificial intelligence offering. The transaction is expected to close by the end of 2026, following the customary regulatory and shareholder approvals. Publicis will operate LiveRamp as an independent company […]
Blog

Qualtrics Buys Press Ganey Forsta For $6.75 Billion … So Now What?

Judy Weader 21 hours ago
Back in October of last year, we blogged about Qualtrics’ planned acquisition of Press Ganey Forsta and what that would mean for clients of Qualtrics, Press Ganey (PG) Forsta, and InMoment, both inside and outside of the healthcare industry. Now that the deal is done, $6.75 billion later, there’s even more to discuss, so let’s […]
Blog

AI Will Reshape Customer Service Jobs In Dramatic Ways

Kate Leggett 22 hours ago
Forrester predicts that by 2030, AI will cause 49% of current customer service jobs to disappear. We already see contact centers streamlining their organizational structures to have fewer team leads. AI is replacing coaching and scheduling jobs. When this happens, the human workforce’s core mandate shifts from reactively interacting with customers directly to managing the […]
Blog

SAP Is Attempting To Become The Gatekeeper Of Enterprise AI — CIOs Should Push Back

Faram Medhora 1 day ago
Three weeks ago, the SAP API Policy v.4.2026a looked like a legal document with no enforcement infrastructure. After Sapphire 2026, it looks like a strategy with a product line attached. CIOs running SAP have three weeks until June 9 enforcement begins, and the destination the policy redirects you to is now fully visible. The policy […]
Blog

Stop Replacing Traffic. Start Replacing Visibility.

John Buten 2 days ago
AI answer engines are creating a visibility vacuum, forcing a shift from traffic to regaining insight, accountability, and alignment.
Blog

Europe Economic Outlook, 2026: Energy And Geopolitical Headwinds Weigh On Growth

Jitender Miglani 3 days ago
In 2026, energy and geopolitical headwinds will weigh on European economic growth. Learn more to understand the outlook and implications.

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

Everlane Is The Next Millennial Brand To Fall

Dipanjan Chatterjee 3 days ago
The Next Millennial Domino Falls When reports emerged that SHEIN had acquired Everlane, the other shoe dropped. Like the recently departed Allbirds, Everlane was once the poster child for a new kind of Millennial consumerism. It promised radical transparency, clean design, ethical sourcing, and a rejection of disposable fashion culture. Along with a generation of […]
Blog

From My Work With CX Leaders: Three Shifts Defining 2026

Katy Cobian 3 days ago
If You Think CX Is Fading, You’re Looking In The Wrong Places I work with CX executives across top financial services firms in North America — and what I see lately is a function getting sharper, more accountable, and more embedded in the business. Here are three shifts that stand out so far in 2026: […]
Blog

It’s Time To Challenge The Blockchain Industry On Quantum Security

Martha Bennett 3 days ago
Mixed signals are emanating from the blockchain world: On the one hand, in March, we saw the publication of the paper, Securing Elliptic Curve Cryptocurrencies against Quantum Vulnerabilities: Resource Estimates and Mitigations, the authors of which include a member of the core Ethereum team; Solana also updated its quantum-safety roadmap in April. Forward to May, […]
Blog

Celonis Buys Ikigai Labs To Provide The Context Engine For Enterprisewide AI Adoption

Bernhard Schaffrik 3 days ago
Celonis just announced its intention to acquire Ikigai Labs, a San Francisco-based start-up focusing on AI-powered decision intelligence. Ikigai Labs specializes in software for complex forecasting scenarios based on large graphical models, working closely also with the Massachusetts Institute of Technology (MIT). This acquisition will bring together Celonis’ process intelligence graph technology with Ikigai Labs’ […]
Blog

Anthropic Raises The Stakes For Digital Wealth Management Platform Vendors

Tom Mouhsian 6 days ago
Anthropic’s latest move — agent templates for various finance and client coverage functions — is part of a broader trend toward more intelligent, largely autonomous, and context-aware multiagent systems that are redefining the financial services industry’s digital operating models. By right, Anthropic is just following its growth playbook by creating industry-grade applications it can “sell” […]
Blog

The Dawn Of AI-Powered Telcos: How CSPs Will Reinvent Themselves With AI

Tom Mouhsian 6 days ago
Global AI adoption presents communication service providers (CSPs) with a rare opportunity to transform and unlock new growth. In my latest report, The Dawn Of AI-Powered Telcos, I examine how leading telecom operators are responding to current trends by entering the AI infrastructure race and becoming AI‑powered from the core. They’re achieving this by pushing […]
Blog

AI Isn’t Fixing Retail Banking’s Customer Growth Problem — It’s Exacerbating It

Alyson Clarke May 14, 2026
Retail banks are moving fast on AI in 2026: Budgets are growing, roadmaps are packed, and internal momentum is real. Customer loyalty, however, is not — and the disconnect is becoming harder to ignore. AI adoption is accelerating across retail banking, yet differentiation keeps slipping and relationships continue to thin. This isn’t because AI isn’t […]
Blog

SAP Is Targeting The AI Data Control Plane

Shylaja Nathan May 14, 2026
As enterprises move from copilots to agentic AI, they are no longer constrained by model selection; rather, they are limited by governed activation of business data. SAP’s planned acquisitions of Dremio and Prior Labs signal an effort to position SAP Business Data Cloud (BDC) as an AI data control plane. With these arrows in the […]
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