Featured Blogs

Across industries, competitive advantage increasingly depends on an organization’s ability to apply AI to decisions, operations, and customer experiences. As enterprises adopt more autonomous and context-aware systems, data architectures built over decades are proving insufficient. Agentic AI requires data environments that deliver context, responsiveness, and semantic consistency at scale. At Forrester, my research focuses on […]

Revenue enablement platforms aren’t plug‑and‑play solutions that deliver value on day one. They function as living systems that require strong taxonomy, disciplined content governance, and readiness pathways aligned to real selling situations to become usable and trusted. When leaders resist autopilot and commit to ongoing stewardship, REPs can drive adoption, reinforce effective seller behaviors, and produce measurable commercial impact.

Software bill of materials (SBOM) requirements are advancing rapidly, and the time for “wait and see” is quickly running out. The global regulatory landscape for software supply chain security is shifting from recommendations to mandates, yet many organizations remain unprepared. What you do now will determine whether your company is ready or left behind as […]

Learn about three takeaways from our just-published report, “The Forrester Wave™: Merchant Payment Providers, Q1 2026.”

Security leaders entered 2026 with little expectation that uncertainty will ease … ever. Economic pressure, geopolitical instability, accelerating artificial intelligence adoption, and renewed technology consolidation have turned volatility into a structural condition rather than a temporary disruption. This is life now, and CISOs are being asked to move faster, support aggressive AI initiatives, and protect […]

Philip Morris International (PMI) won Forrester’s 2025 Enterprise Architecture Award in the EMEA region by redesigning its operating model to make AI scalable, governed, and reusable from day one.

During Ant International’s recent analyst and media briefings in Bangkok, I had the opportunity to engage with senior executives on their innovation agenda. Three key themes emerged that highlight how the company is competing to shape the future of the global payments and commerce space. Building A Global Payment Network Through Wallet Interoperability Ant International […]

Business buyers are researching you long before they ever click on your site — and increasingly, they’re not clicking at all. Zero‑click behavior is surging, with buyers relying on answer engines and genAI tools as their first stop for gathering information, comparing vendors, and evaluating solutions. Marketers are stuck guessing how they influence buyers through […]

In January 2026, Salesforce changed how its Marketing Cloud Engagement platform encrypts tracked email links. The fix addressed a vulnerability that could have exposed CloudPages content, such as landing pages, microsites, forms, subscriber data from preference and unsubscribe centers, and email content via web view links. But the fix created a new problem: All tracked […]

GenAI is already reshaping software development — but not primarily through chatbots or code autocomplete. The most consequential shift is the emergence of agentic software development (ASD): a new way of building software in which AI systems do real development work, not just assist humans. ASD deserves to be treated as a distinct category, with […]

India’s AI bottleneck isn’t about talent or imagination — it’s about compute certainty: dependable uptime, stable performance, and predictable cost. Most Indian enterprises have simply not had reliable access to the power, cooling, and GPU capacity needed to run AI systems beyond pilot scale. NVIDIA’s partnerships with E2E Networks, L&T, and Yotta Data Services mark […]

Humanoid robots have captured the imagination of technologists for decades, but 2026 marks a turning point. The State Of Humanoid Robots, 2026 is the first humanoid robot report in Forrester’s history, and it reflects how quickly the category has moved from speculative R&D into early commercial reality. This report examines where humanoid robots are already […]

With The Fray joining as a featured performer, this year’s B2B Summit inspired a creative reimagining of “How to Save a Life” through a Forrester lens. This post reflects the real conversations B2B leaders are having right now: how teams align, how leaders decide what to change, and how AI is shaped into something useful, human, and measurable.

Generative AI for visual content has moved far beyond fast image creation. It is now driving personalized, immersive, and increasingly real-time experiences. To see why this matters, look at how rapidly enterprise demand is evolving.

For the first time, we reveal what 2,078 enterprise services decision-makers have to say about their strategic partners. But first, some groundwork. After a reset in revenue expectations last year, service providers are back on a slow growth trajectory. Why? Because companies need more help than ever. Services are a huge part of most IT […]

This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]

Both of these things are true: The commerce solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases now exclusively cover the other model, as well. Some vendors still provide deep specialization — sometimes exclusively — in one model or the other. As we continue to witness the […]

A procurement manager logging in at 10:47 p.m. isn’t there to browse — they need to reorder the right SKU, at the right price, under the right contract terms, and get back to keeping operations running. Hyperpersonalization makes that possible by removing friction the buyer never asked for, using AI to surface only what they’re allowed to buy, what fits their context, and what matters now — so digital self‑service feels effortless instead of obstructive.

The annual RSAC Conference in San Francisco is the cybersecurity industry’s biggest event of the year. For the analysts attending, RSAC Conference week provides an opportunity to learn about cybersecurity trends and topics, meet with vendors and clients, and share our insights and observations. It’s also an excellent opportunity to meet our daily step goals […]