Featured Blogs

Global technology investment is accelerating at a pace we haven’t seen since the height of the pandemic. Generative AI fueled spending is reshaping the tech landscape, Forrester expects nearly two‑thirds of global tech spending growth over the next five years will come from software and computer equipment, especially servers. The IMF predicts that surging AI […]

Noise about an AI bubble will persist, especially in the US. So what’s the outlook for tech spending in 2026? Forrester forecasts rapid growth in US technology spending by enterprises and government, including technology staffing costs – to the tune of $2.9 trillion in 2026 with an 8.3% annual growth rate. This contrasts with weaker […]

Despite a slowing global economy and geopolitical tensions, IT services spending—including Infrastructure as a Service (IaaS)—is on track to see 4.8% CAGR from 2024 to 2029, to reach more than $2.1 trillion by 2029. Over half of revenues for the top IT service firms will come from financial services, manufacturing, energy, and the public sector, […]

Forrester’s US Retail E-Commerce Forecast, 2025 to 2030 reveals steady growth across total retail, online sales, and store-based spending. Learn more about the key trends and where to find more detailed data and insights.

Tavar James, VP global events, shares what CX leaders can learn from professional event strategists. Tavar discusses how in‑person experiences build trust, why personalization matters more than ever, how to avoid common pitfalls in hybrid formats, and what makes a standout CX event in 2026. He also previews exciting changes coming to Forrester’s CX events portfolio and offers practical advice for anyone planning to attend their first big in‑person gathering.

The costs of selling in answer engines — like many things related to agentic commerce — are not entirely clear. Understand the steps to crafting a strategy to integrate agentic commerce into your business operations.

Organizations need digital metrics to track the success of their digital strategy. These metrics articulate intended outcomes and provide a yardstick for measuring progress. Many organizations use digital success metrics to compare themselves against their peers; however, outperforming — or underperforming — these metrics aren’t the end goal. The real value of benchmarks lies in […]

Generative AI is transforming the innovation consulting market; it enables new operating models and accelerates the shift from experimentation to large-scale execution. Find out which market dynamics innovation leaders need to pay attention to and how innovation will change in the coming years.

Why are leading organizations investing in account receivable (AR) automation solutions? Over the past few years, AR has evolved from a back-office billing function into a strategic lever for CX, risk mitigation, and working capital optimization. Generative and agentic AI now deliver the speed, scalability, and intelligence to transform AR operations at scale. Finance leaders […]

I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for smart insights and practical advice — now I get to be part of the team that delivers it. It’s a privilege, and I’m genuinely grateful for the chance to work alongside such talented people. Why […]

Great workshops don’t happen by accident. In the connected, collaborative enterprise, workshop design and facilitation grows beyond skills held by an intrinsically motivated few to a core collaboration capability cultivated intentionally at scale. Use Forrester’s new framework to design effective workshops.

The US Department of the Treasury recently announced that it is canceling all of its contracts, reportedly valued at $21 million, with technology provider Booz Allen Hamilton (BAH) due to an insider incident that occurred between 2018 and 2020. The incident resulted in the theft of tax return data for more than 400,000 US taxpayers and the release of tax information about high-net-worth […]

We evaluated eight top experience research platforms across 31 criteria for current offering and strategy. These criteria assess each vendor’s current capabilities and future strategy, giving buyers clear insights into where each platform excels and where it may fall short.

The age-old practice of paying providers only for their time does little to motivate them to do anything other than jack up their hours. To overcome the disincentives from squeezing providers on hourly rates, tech leaders add layers of contract terms for penalties, controls, and oversight yet still bear the brunt of the blame when […]

Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ways. Forrester’s latest research shows that social media has become the second most meaningful source of information for buyers — just behind generative AI search tools.

As the events industry continues to undergo rapid transformation, Cvent’s recent acquisitions of ON24 and Goldcast signal a strategic shift toward deeper enterprise engagement, as well as stronger alignment across marketing and events. While both deals strengthen Cvent’s position, they also raise important questions about integration, data strategy, and long‑term platform vision. This blog explores […]

To deploy AI safely and profitably at scale, CIOs must cut through AI hype and focus on IT capability maturity. Learn how in this preview of a new report.

The (AI) Butler Did It If you hang out in the same corners of the internet that I do, chances are you’ve seen Clawdbot (now renamed Moltbot), the AI butler in action. You’ve seen the screenshots that show empty inboxes that an AI cleaned up. You likely read stories about personal bots that write code […]

If you’re leading a design or research function and navigating the impacts of AI on the way you work, we want to talk to you! Our goal is to uncover current examples of how leaders are navigating this transition and innovating in this time of rapid change.