Featured Blogs

For B2B and B2C companies alike, the holiday season is a stress test for both security and customer trust. A single breach or high-profile outage during peak season doesn’t just hurt sales, it erodes customer confidence and brand equity. Treat holiday season security as a brand preservation opportunity with the goal of safe, reliable digital […]

Governance, risk, and compliance (GRC) platforms are officially old enough to be in grad school. In our 2023 market evaluation, GRC technology turned 20 years old but was still figuring out what it wanted to be when it grew up. It couldn’t decide between functions like spreadsheet replacement, system of record, or assessment and reporting. […]

Angelina is joined by VP, principal analyst Maxie Schmidt to dive deep into the phenomenon of metrics obsession in organizations, exploring why it happens, its symptoms, and how CX leaders can move from dysfunctional measurement practices to a culture of measurement mastery. Drawing on their keynote experiences and research, they discuss the impact of metrics on employee experience, organizational culture, and customer outcomes.

Internal communications is more than pushing information to employees. It is a strategic function that includes messaging and channels for communications, engagement, and feedback as a critical driver of employee experience.

A Year Of Practicality Will Increase Adoption And Reduce AI Content Waste It has been three years since generative AI began creating content. The results (so far): high investment with limited adoption and questionable business results. According to Forrester’s State Of AI Survey, 2025, three-quarters of AI decision-makers across North America, Europe, and Asia Pacific […]

People in software development tend to have mixed feelings about metrics. On one hand, many developers have computer science or engineering backgrounds and are comfortable with numbers. They use metrics to find opportunities for optimization. Just as you can’t make a compiler faster unless you know how long it takes and where, you can’t make […]

A strong security culture is the foundation of an effective security program. That’s why we’re revisiting essential research that explores how to build a security champions network, examining how security champion networks can help scale influence, embed security into everyday decisions, and foster trust across the business.

India's Digital Personal Data Protection Act is now fully operational, and it applies to all organizations that process the digital personal data of individuals in India. Read five recommendations for CIOs to respond.

The move marks a departure from PANW's security pure-play roots. What's behind the acquisition, and what does it means for PANW and Chronosphere customers going forward?

Fierce competition, shrinking margins, and technological change has contracted the agency landscape all while agencies' remits vastly expand. All the while, a new concept is taking shape.

Hot off the back of the recent publication of Forrester’s Customer Journey Management (CJM) Wave™, VP, principal analyst Joana de Quintanilla joins Martin Gill to talk all things CJM. We shifted the category name this time round from “journey mapping” to “journey management,” which reflects some tangible trends we’ve been seeing in the market.

Managing insider risk requires steadfast focus, documenting policies, and following defined processes. Follow these four steps laid out in Forrester’s “Best Practices: Insider Risk Management” report to reduce insider risk.

For years, the security community decried the lack of transparency in public breach disclosure and communication. But when AI vendors break with old norms and publish how attackers exploit their platforms, that same community’s reaction is split. Some are treating this intelligence as a learning opportunity. Others are dismissing it as marketing noise. Unfortunately, some […]

OpenText World 2025 marked a turning point for enterprise automation and AI. The event spotlighted innovations such as the AI Data Platform and Content Aviator, designed to embed trust, security, and context into every layer of automation. From intelligent service delivery to knowledge-centric operations, OpenText’s strategy reflects a bold vision for the future of IT, one where automation and AI work hand in hand to deliver resilience and measurable business outcomes.

Consumer intelligence platforms help marketing and consumer insights leaders leverage real-time insights to better understand their customers (current and prospective), refine their marketing and product strategy, and monitor and manage their brand’s reputation. Learn some of the top use cases for these platforms in this preview of our new report, The Consumer Intelligence Platforms Landscape, Q4 2025.

AEO is significantly, but not fundamentally, different from SEO. Find out how the practices are aligned and where they have differences in this preview of an upcoming report.

There is a shift underway toward experience-driven service-level management (SLM). Learn how to transform your SLM strategies to prioritize user experience and stay ahead in the dynamic IT landscape.

AI is no longer optional in enterprise service management. Discover how leading platforms are using intelligence to drive efficiency, improve service, and deliver business value.

At Microsoft Ignite 2025, Microsoft outlined a vision for the “frontier” organization: one dramatically transformed through AI and AI agents. Learn about some of the major announcements and our analysis here.