Featured Blogs

Blog

How Do You Redefine Research Delivery For The AI Era? Start With Trust.

Michael Facemire November 13, 2025
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
Blog

Predictions 2026: Cloud Outages, Private AI On Private Clouds, And The Rise Of The Neoclouds

Lee Sustar November 17, 2025
Cloud in 2026 will be defined by two major races: the hyperscaler race to build AI-native cloud infrastructure and the enterprise race to craft meaningful AI strategies. Our predictions break those down.
Blog

How To Master Answer Engine Optimization

Nikhil Lai November 14, 2025
Consumers’ rapid shift to natural language and adoption of multimodal search, the voracity of answer engines’ bots, and answer engines’ ability to fill the top of the funnel require marketers to significantly adapt content, technical, and measurement practices. But how? Get answers to the three most frequently asked questions we get from clients around answer engine optimization.

Predictions 2026: Your Planning Starts Here

2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.

Podcast

Predictions 2026: Breaking Down Three Of Our Boldest Predictions

What It Means November 13, 2025
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
Blog

Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly

Kelsey Chickering November 7, 2025
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
Blog

Should B2B Brands Embrace Reddit?

Karen Tran November 6, 2025
Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. Community spaces present both opportunity and risk, so B2B brands need to approach them strategically.

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Podcast

430: How To Select A Journey Management Platform

The CX Cast 7 hours ago
Hot off the back of the recent publication of Forrester’s Customer Journey Management (CJM) Wave™, VP, principal analyst Joana de Quintanilla joins Martin Gill to talk all things CJM. We shifted the category name this time round from “journey mapping” to “journey management,” which reflects some tangible trends we’ve been seeing in the market.
Blog

Insider Incidents Can Happen To Anyone

Joseph Blankenship 8 hours ago
Managing insider risk requires steadfast focus, documenting policies, and following defined processes. Follow these four steps laid out in Forrester’s “Best Practices: Insider Risk Management” report to reduce insider risk.

2026 Predictions: 5 Shifts That Will Reshape B2B Strategy

AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.

Blog

AI Vendor Threat Research And Cybersecurity’s Cynicism Problem

Jeff Pollard 23 hours ago
For years, the security community decried the lack of transparency in public breach disclosure and communication. But when AI vendors break with old norms and publish how attackers exploit their platforms, that same community’s reaction is split. Some are treating this intelligence as a learning opportunity. Others are dismissing it as marketing noise. Unfortunately, some […]
Blog

OpenText Redefines Enterprise Automation And AI

Julie Mohr 1 day ago
OpenText World 2025 marked a turning point for enterprise automation and AI. The event spotlighted innovations such as the AI Data Platform and Content Aviator, designed to embed trust, security, and context into every layer of automation. From intelligent service delivery to knowledge-centric operations, OpenText’s strategy reflects a bold vision for the future of IT, one where automation and AI work hand in hand to deliver resilience and measurable business outcomes.
Blog

Act On Real-Time Insights With A Consumer Intelligence Platform

Kelsey Chickering 1 day ago
Consumer intelligence platforms help marketing and consumer insights leaders leverage real-time insights to better understand their customers (current and prospective), refine their marketing and product strategy, and monitor and manage their brand’s reputation. Learn some of the top use cases for these platforms in this preview of our new report, The Consumer Intelligence Platforms Landscape, Q4 2025.
Blog

From Prompts To Presents: The Marketer’s Guide To Answer Engine Optimization

Nikhil Lai 1 day ago
Answer engines such as OpenAI’s ChatGPT and Google’s AI Mode will deliver convenience to holiday shoppers. Brands: Provide resonant, technically sound, fresh content to improve your chances of persuading shoppers throughout their journeys on answer engines’ results pages.
Blog

SEO’s Hype-Fueled Move To The Center Of The Marketing Mix

Nikhil Lai 1 day ago
AEO is significantly, but not fundamentally, different from SEO. Find out how the practices are aligned and where they have differences in this preview of an upcoming report.

2026 Tech & Security Predictions You Can’t Afford To Miss

AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.

Blog

From Metrics To Meaning: The New Rules Of Service-Level Management

Julie Mohr 1 day ago
There is a shift underway toward experience-driven service-level management (SLM). Learn how to transform your SLM strategies to prioritize user experience and stay ahead in the dynamic IT landscape.
Blog

The Future Of ESM Is Intelligent

Julie Mohr 4 days ago
AI is no longer optional in enterprise service management. Discover how leading platforms are using intelligence to drive efficiency, improve service, and deliver business value.
Blog

Microsoft Ignite 2025: Living The Frontier Lifestyle

Chris Gardner 4 days ago
At Microsoft Ignite 2025, Microsoft outlined a vision for the “frontier” organization: one dramatically transformed through AI and AI agents. Learn about some of the major announcements and our analysis here.
Blog

TBM Conference 2025: Why IT Finance Leaders Must Act Now

Greg Zorella 4 days ago
I just got back from TBM Conference 2025 in Miami, where more than 800 practitioners, vendors, and consultants gathered to discuss the future of technology business management (TBM). The message was clear: TBM is more approachable than ever before. It’s also becoming a foundation for cost transparency and value alignment outside of IT. Here are […]
Blog

The AI Automation Fallacy

Brian Hopkins 4 days ago
Stop chasing the automation rainbow. The hard truth is that pushing AI to replace people often breaks the very processes you’re trying to fix. We explore why “productivity” doesn’t always mean fewer FTEs and how to shift your strategy from headcount reduction to human empowerment.

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

Death, Taxes, And Estate Settlement: The Unholy Trinity Of Stress

David Hoffman 4 days ago
When it comes to estate settlement, customers want three things from their banks: clear guidance, responsive service, and digital tools that work. Banks have an opportunity to step up and make estate settlement less painful. Find out how to get started.
Blog

AI Changes The Intelligent Document Processing Market

Boris Evelson 5 days ago
The only constant in our world is change. This axiom was proven once again during Forrester’s research into intelligent document processing (IDP) for the 2025 update to our document mining and analytics platforms (DMAPs) landscape report. Here’s some of what we found. In the DMAP space, where IDP is the most common use case, generative/agentic […]
Blog

SAFE Acquires Balbix

Erik Nost 5 days ago
Cyber risk quantification (CRQ) vendor SAFE announced that it acquired unified vulnerability management vendor Balbix. The acquisition helps SAFE grow its proactive security platform. Proactive security platforms support all three principles of proactive security: visibility, prioritization, and remediation. Balbix ingests data from other vulnerability sources for visibility, prioritizes high-risk vulnerability and misconfigurations, and helps orchestrate […]
Blog

How To Thrive In Chaos: Lessons Learned From The Forrester Women’s Leadership Program At Security & Risk Summit

Janet Worthington 5 days ago
The noise in and outside of cybersecurity is constant, with new threats, new tools, and new expectations. Thriving in this environment doesn’t take luck; it requires discipline. And right now, the backdrop is intense: nearly 1 million job cuts this year, workloads rising, and responsibilities shifting, leaving everyone uncertain. Those who remain are not necessarily […]
Blog

The Race To Agentic Payments: Where We Are Now In US B2C E-Commerce

Lily Varon 6 days ago
This blog answers five key questions about agentic payments and provides a timeline of key events in agentic commerce and AI-assisted payments.
Blog

Cloudflare’s Outage: Another Wake-Up Call For Cloud Resilience

Brent Ellis 6 days ago
Some of the biggest online platforms in the world were recently knocked offline by an automatically generated configuration file that grew too large. In a world plagued by security threats, operational failures can still happen even in your favorite cloud service. Find out why and how to reduce your risk.
Blog

Beyond Scheduling: The New Era Of Intelligent Workload Automation

Naveen Chhabra 6 days ago
Modern businesses need solutions that are agile, responsive, and proactive. Automation must do more than execute tasks: It needs to enable faster decisions, reduce complexity, and free your team from firefighting to focus on innovating. This research uncovers the six forces driving the shift to smarter workload automation. These aren’t just trends — they’re challenges that businesses must address to stay competitive.
Blog

Announcing The Forrester Wave™: Digital Experience Platforms, Q4 2025

Joe Cicman 6 days ago
You’re already feeling it. Each vendor’s site is a live demonstration of its platform’s capabilities. Optimizely leans into experimentation-led personalization; Adobe’s Experience Platform is orchestrated with precision; Salesforce blends CRM depth with conversational interfaces; Sitecore showcases agentic flows that guide content and conversion. These aren’t static pages. They’re dynamic systems that anticipate your needs, route […]
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