Featured Blogs

Blog

Total Experience Score, 2026: Growth Breaks When Experiences Fragment

Keith Johnston 2 days ago
The brands pulling ahead aren’t optimizing brand, customer, and employee experience in isolation — they’re aligning them into a system that drives measurable growth. Forrester’s 2026 global Total Experience Score and research show that when promise, delivery, and the people behind both move in sync, companies build strong, sustainable momentum.
Blog

Forrester’s EX Index Completes The Total Experience Picture

David Johnson 2 days ago
Most organizations manage employee, customer, and brand experience in silos, obscuring how they connect to influence business outcomes. Forrester’s new EX Index reveals how employee experience shapes brand equity, customer loyalty, and growth.
Blog

Have We Turned The Corner On CX Quality?

Pete Jacques 2 days ago
While North America shows early signs of recovery following the last few years of decline, the picture elsewhere remains less clear. Read the main takeaways from our 2026 global Customer Experience Index rankings.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

A New Case For B2B Review Sites Has Entered The Chat

Amy Bills 2 days ago
B2B review sites have long been part of the B2B marketing toolkit. Now, review-site relationships have taken on another use case: answer engine optimization.
Blog

Forrester’s 2026 BX Index™ Rankings: North American Brands Make Gains; Europe And Asia Are More Constrained

Dipanjan Chatterjee 2 days ago
Forrester’s 2026 Brand Experience Index reveals where brand perception is strengthening and where it’s stalling. Read about the high-level shifts across regions and industries this year.
Blog

Unlock Your AI Opportunity At Forrester’s AI Forums

Sharyn Leaver 6 days ago
Join us in Singapore or Sydney to learn how to turn AI momentum into measurable advantage. Our AI Forums are geared toward technology, security, marketing, and customer experience leaders and teams.

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Blog

How Fable 5 And Mythos 5 Change AI Security, Data Retention, And Vendor Risk

Jeff Pollard 40 minutes ago
Anthropic’s Fable 5 and Mythos 5 is the most 2026 product launch you’ll read this year. The same model can find nation-state zero days, design novel drug candidates, and play FireRed on a Gameboy Advance with nothing but screenshots. And for the gaming fans out there, yes, we got Fable 5 before Fable 4. These […]
Blog

Announcing Forrester’s Top Cybersecurity Threats For 2026

Jitin Shabadu 2 hours ago
AI innovation is moving at an unprecedented rate, and geopolitical tensions show no signs of easing. Forrester identifies these factors as two primary forces reshaping the threat landscape, placing additional strain on CISOs who are already stretched thin managing increasingly complex security programs. Anthropic’s Claude Mythos Preview and Project Glasswing are early signals of how […]
Blog

Your AI Bill Is A Context Problem

Frederic Giron 3 hours ago
Within four months, Uber burned through its entire 2026 AI budget. It then capped every engineer at $1,500 a month. Similarly, ServiceNow exhausted its full-year Anthropic coding budget in the first few months. Even Microsoft is winding its own engineers off Claude Code. All these examples remind me of the cloud bill shock of a […]
Blog

Build The Human Foundations Before You Scale AI

Martin Gill 5 hours ago
CX Summit EMEA explored the real AI opportunity: building trust, strengthening foundations, and reimagining experiences — not just making them more efficient.
Blog

The CLM Market Has A Messaging Problem, Not A Capability Problem

Alla Valente 21 hours ago
If you’ve ever tried to meet someone “at Ray’s Pizzeria” in Manhattan, you already understand the contract lifecycle management (CLM) market. “Original Ray’s.” “Famous Ray’s.” “World Famous Original Ray’s.” Same name, similar awning, very different experience. That’s CLM right now: Vendors sound alike, but they’re not built alike. Diverse Functionality, Copy-Paste Claims Every vendor is […]
Blog

Reimagining Client Experience Through AI-Powered Product Innovation

Andrew McCauley 1 day ago
Generative AI has moved beyond hype to fundamentally reshape how work gets done. See how Forrester is applying AI to its own business — embedding trusted insights into everyday workflows to help clients make faster, better decisions with confidence.
Blog

What Matters Most For Banks Buying Enterprise Fraud Management Solutions In APAC, 2026

Meng Liu 1 day ago
Real-time fraud decisioning is now table stakes for enterprise fraud management (EFM) in Asia Pacific. The harder challenge is finding an EFM solution that can keep pace with each organization’s operating model, regulatory obligations, and market-specific complexity. How organizational profiles affect banks’ EFM solution choice In our latest report, Buyers’ Guide For Enterprise Fraud Management […]
Blog

Digital Commerce Has Moved On — Many Retail Websites Have Not

Emily Pfeiffer 2 days ago
Our new report, Death Of The Retail Website As We Know It (Agentic Commerce Transforms Retail Strategy), takes you deeper into our findings. Forrester clients: Register for our webinar on June 30 or watch the replay!   Retail websites are being sidelined by something that is more conversational and better aligned to how people want […]
Blog

Autonomous Malware Is No Longer Theoretical: AI Worm Proof Of Concept Created In A Lab

Jitin Shabadu 2 days ago
On June 2, 2026, security researchers published a paper about the creation of an AI worm. The headline is as subtle as a fire alarm: This lab experiment of a worm is no longer just code that blindly crawls across your environment; it leverages AI models and can now reason, execute, and learn in complete […]
Blog

Highlights From UserTesting’s Crafted 2026: Build Fast, Build Right

Senem Guler Biyikli 2 days ago
On May 28, we joined the research community at UserTesting’s Crafted event in Seattle. The energy was palpable, with passionate researchers and designers eager to evolve their craft responsibly and effectively in the age of AI. A clear takeaway of the event was that building fast doesn’t matter if you’re not building the right thing. As AI makes creation easier, decisions […]
Blog

Agentic Software Development Takes The Lead: From Code Assistants To Orchestrated SDLC Agents

Diego Lo Giudice 2 days ago
So far in 2026, software development has already crossed a clear threshold. GenAI is no longer just helping developers to write code faster; it is reshaping how software is planned, built, tested, and delivered. Forrester’s recent report on The State Of Agentic Software Development, 2026 shows that TuringBots are now becoming agentic, not just AI […]
Blog

Money20/20 Europe 2026: Intelligent Finance Takes Shape

Aurelie L'Hostis 2 days ago
Money20/20 Europe 2026 reveals how agentic AI, programmable money, and trust are reshaping finance into an intelligent, AI‑driven ecosystem.

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

What AI Really Means For Design (No, You Shouldn’t Fire Your Designers)

Gina Bhawalkar 2 days ago
Learn how AI is transforming — not replacing — human-centered design, accelerating workflows, and helping teams deliver better customer experiences.
Blog

Developer Relations Is Not (Just) Marketing

Andrew Cornwall 5 days ago
If you’ve got a product that’s aimed at developers but consider developer relations as solely a marketing function, you’re making a mistake. You might find: Competitors appear to have insights that your marketing team misses. Your products lack key features compared to others on the market while you spend time building things that your metrics […]
Podcast

Embrace The AI Innovation Lifecycle

The CX Cast 5 days ago
AI makes it easy to generate ideas. The hard part is deciding which ones deserve investment. In this episode of CX Cast, Forrester Principal Analyst Manuel Geitz joins Angelina and Martin to unpack how AI is fundamentally reshaping the innovation lifecycle from ideation to commercialization. Manuel explains why AI’s real advantage isn’t speed or scale, but […]
Webinar

How Tech Leaders Govern AI Outcomes At Scale

Join us July 14 to learn how CIOs and tech leaders turn AI into measurable business outcomes. Bring clarity, accountability, and value to your AI strategy.
Blog

Strategy: Batteries Required, Discipline Sold Separately (Part 2)

Joseph Schiavone 6 days ago
Welcome back! Last time, we cracked open the box and discovered that the “strategy” was really a stack of inherited decisions, held together with assumptions, good intentions, a few layers of duct tape, and the occasional vendor relationship nobody can fully explain. We watched it come apart under a divestiture, get reassembled in real time, […]
Blog

The State Of Agentic AI In 2026: Companies Are Chasing, Few Are Catching

Brian Hopkins June 3, 2026
Most enterprises are chasing agentic AI; almost none have caught it. Forrester’s report, “The State Of Agentic AI, 2026,” digs into why investment isn’t turning into scale, why orchestration and governance lag ambition, and what separates the companies pulling ahead.
Blog

Move Over, WAF: The Web Application Protection Platform Takes Over

Sandy Carielli June 3, 2026
For years, the web application firewall (WAF) has been a foundational control for protecting customer‑facing digital experiences. It started as a compliance-driven application security tool that filtered malicious traffic, blocked common exploits, and provided a last line of defense in front of web applications. But the way applications are built, deployed, and attacked has fundamentally […]
Blog

Microsoft Build 2026: Pushing The Frontier With A More Opinionated AI Playbook

Chris Gardner June 3, 2026
Microsoft didn’t fail to bring out the big guns at this year’s Build conference. From Satya Nadella conversing with Jensen Huang (remotely) on stage to in-depth sessions around managing and securing agentic workflows, Microsoft clearly learned from past events. Gone were fictional company demos and the indecisive advice of “We’ll figure out what developers should […]
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