Featured Blogs

Blog

How Do You Redefine Research Delivery For The AI Era? Start With Trust.

Michael Facemire November 13, 2025
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
Podcast

SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

What It Means 6 days ago
The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.
Blog

MITRE ATT&CK Evaluations Return: More Coverage, More Nuance

Allie Mellen 6 days ago
There were many big changes in this latest round. Read our breakdown and what we learned.

Predictions 2026: Your Planning Starts Here

2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.

Blog

Top 10 Ways To Avoid Earning Coal In Your Stocking (For Commerce Search And Product Discovery)

Emily Pfeiffer December 9, 2025
Make sure you’re adding convenience and joy to your customers’ lives — not more holiday shopping stress. Read our advice for avoiding the e-commerce faux pas that can quickly sour customers’ experience on your site.
Blog

Six Months In: What 2025 Taught Me And Why I’m Fired Up For 2026

Tavar James December 9, 2025
2025 has been a year of learning, listening, and building momentum. From packed workshops to powerful storytelling, our events sparked connection and action across industries. Now, we’re raising the bar for 2026 with a bold promise: ideas into action. Here’s what we learned — and what’s next.
Blog

Your Secret Weapon For Your Win/Loss Program: Three Ways To Get Buyer Feedback And Make It Actionable

Beth Caplow December 5, 2025
Most B2B firms track win rates but rarely uncover the real reasons behind wins and losses. Learn three ways to capture buyer feedback that can be used to boost win rates and drive growth.

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Blog

Welcome to Jr. High, GenAI 

Brian Hopkins 2 hours ago
GenAI has entered its Jr. High years—awkward, unpredictable, and forcing enterprises to confront the hard work of growing up. Forrester’s 2025 outlook reveals rising trust gaps, shaky ROI, mounting energy and cost pressures, and a workforce caught between anxiety and acceleration. Here’s what leaders need to know now to steer GenAI through its messy adolescence and toward measurable value in 2026.
Blog

Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025

Naveen Chhabra 3 hours ago
AI infrastructure has crossed an important threshold. In recent client conversations, I no longer hear AI discussed as an experimental workload confined to data science teams. Instead, infrastructure leaders are being asked a much harder question: Can our infrastructure reliably scale AI from pilot to production without blowing up cost, operations, or risk? That question […]

2026 Predictions: 5 Shifts That Will Reshape B2B Strategy

AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.

Blog

The Future Of Health Insurance: Reinvention Is Mission-Critical

Arielle Trzcinski 6 hours ago
The US health insurance model is broken. The US spends more than any peer nation on healthcare. Yet Americans have shorter lives, uneven access to care, and a system most find confusing and unaffordable. Employer-sponsored family premiums jumped 6% in 2025 to $27,000, with workers contributing $6,850 on average — marking three years of increases. […]
Blog

Healthcare 2025: A Year Of Progress, A Future Of Possibilities

Arielle Trzcinski 6 hours ago
We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from the total experience for health insurers to the intelligent healthcare organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses. To help you stay […]
Podcast

433: Practitioner Stories: From Monopoly Mindset To Customer Centricity At Amdocs 

The CX Cast 6 hours ago
Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs, and VP principal analyst Maxie Schmidt join Angelina to discuss the evolution of Amdocs and its approach to customer engagement through its voice-of-the-customer program. Tzachi shares insights on how Amdocs transitioned from a monopoly mindset to a customer-centric approach, emphasizing the importance of understanding customer feedback and its impact on revenue.
Blog

From Digital Transformation Fatigue To AI Transformation Urgency: Japan’s Second Digital Awakening

Frederic Giron 13 hours ago
What is required to make AI transformation successful for Japanese firms? Find out through real-world examples in this review of the Infosys Enterprise AI World Tour in Tokyo.
Blog

Unwrap The Gift Of Business Intelligence At The Edge With Observability Insights

Carlos Casanova 24 hours ago
In today's IT landscape, observability insight needs to extend beyond monitoring IT systems to proactively detect, diagnose, and resolve issues. Learn how in this preview of a new report that demonstrates how insights can be derived from fragmented IT environments that have signals across mobile, IoT, and edge devices.

2026 Tech & Security Predictions You Can’t Afford To Miss

AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.

Blog

CX Is MIA In This Year’s PMA

Judy Weader 1 day ago
The US President’s Management Agenda is an administration’s opportunity to lay out its vision for the government, but when it comes to CX, the latest PMA is more retrospective than visionary.
Blog

Partner Ecosystem Excellence Requires A Strong Foundation

Kathy Contreras 1 day ago
As partner ecosystems grow in complexity and strategic importance, leaders must invest in the foundational work that enables scale and agility. Learn about three cornerstones of partner ecosystem success.
Blog

Trust: The Hard Currency Of B2B Partner Ecosystem Success

Maria Chien 1 day ago
For business buyers, trust often determines purchase intent. For partner ecosystems, establishing trust fuels partner loyalty. Learn what it takes to build and sustain trust in these relationships.
Blog

Agentic AI In ITSM: Can BMC Helix Deliver On Its Bold Promise?

Julie Mohr 1 day ago
Discover the truth behind BMC’s bold agentic AI strategy for IT service management. Explore the benefits, risks, and practical steps that IT leaders should take to prepare for autonomous IT operations in 2026.
Video

New Forrester Report: The State Of Streaming Services, US 2025

Mike Proulx 4 days ago

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

GenAI Is Pushing Digital Transformation Into A No-Blueprint Phase

Manuel Geitz 4 days ago
The era of blueprint-driven digital transformation is over. Generative AI has ushered in a no-blueprint phase where enterprises must chart their own course — here’s why that matters and the critical actions that you should take.
Blog

Psychological Safety Enables Opportunity Ecosystems Amid AI Transformation

Kim Herrington 5 days ago
Psychological safety is a make-or-break factor in your AI transformation journey. Find out why and get three tips on how to create a safe environment during a period of transition in this post.
Blog

The ROI Of Finance Automation, Quantified

Meng Liu 6 days ago
Finance automation is about more than productivity improvements. Learn about its benefits and why now is the time to put it into action.
Blog

Preview: The State Of Streaming Services, US 2025

Mike Proulx 6 days ago
The streaming market is at a critical turning point. Get a sneak peek at three standout findings from our upcoming report exploring its current state.
Blog

What We Saw At AWS re:Invent 2025

Lee Sustar 6 days ago
The goal of this year’s event was to position AWS as a newly transformed, AI-native cloud that’s ready right now. Here’s a closer look at the key announcements and developments.
Podcast

432: Practitioner Stories: Coastline Academy Transforms Customer Support From Firefighters To Architects

The CX Cast 6 days ago
Charles Sustaita, Director of Customer Support at Coastline Academy, joins Angelina and Martin to discuss the imperative for AI leaders to fully embrace AI as a transformative technology for business efficiency and connectivity. The discussion highlights the importance of analytics, translation, and the concept of agentic work in leveraging AI for enhanced performance.
Blog

Want To Win In Complex Buying Networks? Start With Analysts

Daryl Wright 6 days ago
Marketing leaders face a critical reality: Industry analysts hold significant influence over buying decisions. Buyers trust analysts more than vendor executives or sales teams, and that trust shapes every stage of the purchase journey.
Blog

Clarifying The Digital Workplace, DEX, And The Rise of DEXOps

Christy Punch December 9, 2025
For years, organizations have poured money into collaboration tools, intranets, devices, workflow platforms, and automation — all under the banner of “improving the digital employee experience.” Yet employee frustration with digital friction remains.
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