Featured Blogs

Blog

In The AI Era, The Value Of A Research Firm Is Still Largely Human

Sharyn Leaver 5 days ago
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now. That’s why, along with harnessing AI’s potential, we’re doubling down on the unique value our analysts offer.
Blog

Seven Roles, One Goal: How To Organize For Answer Engine Optimization

Nikhil Lai 3 days ago
AEO demands broader, more intensive collaboration than SEO. Learn how roles should change and where they should intersect in a zero-click world.
Blog

Why B2B CMOs Must Prioritize Product Leader Alignment

Matthew Selheimer 3 days ago
CMOs who prioritize alignment with product leaders more effectively drive growth initiatives and improve efficiency. Find out which best practices these CMOs consistently apply in this preview of a new report.

Predictions 2026: Your Planning Starts Here

2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.

Blog

The Tale Of Turmoil Ends: US TikTok Set To Divest In 2026

Kelsey Chickering 3 days ago
Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued at around $14 billion, will divest US TikTok to a joint venture of primarily American investors. Learn the details and what questions brands should be asking.
Blog

Semantic Shelf: The Dynamics Of Commerce Across Answer Engines

Nikhil Lai 5 days ago
Black Friday and Cyber Monday shed light on how answer engine use affects shopping. Brands need to get ready.
Podcast

SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

What It Means December 11, 2025
The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.

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Blog

IFS’s Industrial X Unleashed 2025: Opportunities And Risks In Industrial AI

Julie Mohr 4 hours ago
IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations. While the vision is compelling, the journey to digital workers, predictive maintenance, and autonomous workflows is complex.
Blog

Three Must-Haves When Buying Digital Analytics Solutions In 2026

Chiara De Gasperin 3 days ago
Digital analytics solutions have evolved far beyond simple web tracking. Today, they provide a holistic view of customer behavior across websites and apps, uncover UX/UI issues, track product feature adoption, and ultimately help improve digital experiences and drive business outcomes. As you prepare for buying digital analytics solutions in 2026, choosing the right one is […]

2026 Predictions: 5 Shifts That Will Reshape B2B Strategy

AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.

Blog

Podcasts Go From Niche Audio Format To Media Powerhouse

Kelsey Chickering 4 days ago
Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that. This content now spans audio, social media, and — very importantly — video. Netflix just announced a deal with iHeartMedia to bring 14 video podcasts to Netflix in 2026. Netflix also made a deal […]
Blog

Tanium Converge 2025: Strategy Shifts Beyond Endpoint Management To Autonomous IT

Michele Pelino 4 days ago
At Tanium Converge 2025 in Orlando, Florida, Tanium CEO Dan Streetman kicked things off by highlighting Tanium’s strategy shift — extending beyond managing and securing endpoints to delivering autonomous IT platform solutions. During onstage and breakout sessions, enterprises including AutoNation, Best Buy, Lowe’s, McDonald’s, and UKG highlighted how they used Tanium solutions to unify management […]
Blog

Prédictions 2026

Thomas Husson 4 days ago
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prédictions que Forrester anticipe pour l’année qui vient. Début 2025, j’en avais partagé une dizaine ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – en a analysé la pertinence en revenant de manière objective sur celles […]
Blog

AI Agents Become Economic Actors: Salesforce Rewrites The Rules Of Pricing

Lisa Singer 5 days ago
Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics. It also changes the nature of questions for buyers.
Blog

Architecting Agility: Decoupled Banking Systems Will Be The Key To Success In 2026

JT Thykattil 5 days ago
I spent this past year advising our clients at major banking and financial institutions globally about their banking architecture, their priorities, and their challenges. Additionally, I’ve traveled to and been engaged in key industry events such as Finovate, Finacle Conclave, Sibos, Money20/20, Temenos Community Forum, and Georgetown University’s Financial Markets Quality Conference, where I’ve been […]

2026 Tech & Security Predictions You Can’t Afford To Miss

AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.

Blog

Welcome To Jr. High, GenAI

Brian Hopkins 6 days ago
GenAI has entered its jr. high years — awkward, unpredictable, and forcing enterprises to confront the hard work of growing up. Forrester’s latest research reveals rising trust gaps, shaky ROI, mounting energy and cost pressures, and a workforce caught between anxiety and acceleration. Here’s what leaders need to know now to steer genAI through its messy adolescence and toward measurable value in 2026.
Blog

Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025

Naveen Chhabra 6 days ago
AI infrastructure has crossed an important threshold. Find out why AI infrastructure decisions feel different and how our latest analysis on the AI infrastructure solutions market can help you make more confident decisions.
Blog

The Future Of Health Insurance: Reinvention Is Mission-Critical

Arielle Trzcinski 6 days ago
The US spends more on healthcare than any peer nation, yet Americans have shorter lives, uneven access to care, and a system most find confusing and unaffordable. The US health insurance model is broken and it's time to fix it. Learn about the future of health insurance in this preview of a new report.
Blog

Healthcare 2025: A Year Of Progress, A Future Of Possibilities

Arielle Trzcinski 6 days ago
We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from the total experience for health insurers to the intelligent healthcare organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses. To help Forrester clients […]
Podcast

433: Practitioner Stories: From Monopoly Mindset To Customer Centricity At Amdocs 

The CX Cast 6 days ago
Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs, and VP principal analyst Maxie Schmidt join Angelina to discuss the evolution of Amdocs and its approach to customer engagement through its voice-of-the-customer program. Tzachi shares insights on how Amdocs transitioned from a monopoly mindset to a customer-centric approach, emphasizing the importance of understanding customer feedback and its impact on revenue.

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

From Digital Transformation Fatigue To AI Transformation Urgency: Japan’s Second Digital Awakening

Frederic Giron 6 days ago
What is required to make AI transformation successful for Japanese firms? Find out through real-world examples in this review of the Infosys Enterprise AI World Tour in Tokyo.
Blog

Unwrap The Gift Of Business Intelligence At The Edge With Observability Insights

Carlos Casanova December 15, 2025
In today's IT landscape, observability insight needs to extend beyond monitoring IT systems to proactively detect, diagnose, and resolve issues. Learn how in this preview of a new report that demonstrates how insights can be derived from fragmented IT environments that have signals across mobile, IoT, and edge devices.
Blog

CX Is MIA In This Year’s PMA

Judy Weader December 15, 2025
The US President’s Management Agenda is an administration’s opportunity to lay out its vision for the government, but when it comes to CX, the latest PMA is more retrospective than visionary.
Blog

Partner Ecosystem Excellence Requires A Strong Foundation

Kathy Contreras December 15, 2025
As partner ecosystems grow in complexity and strategic importance, leaders must invest in the foundational work that enables scale and agility. Learn about three cornerstones of partner ecosystem success.
Blog

Trust: The Hard Currency Of B2B Partner Ecosystem Success

Maria Chien December 15, 2025
For business buyers, trust often determines purchase intent. For partner ecosystems, establishing trust fuels partner loyalty. Learn what it takes to build and sustain trust in these relationships.
Blog

Agentic AI In ITSM: Can BMC Helix Deliver On Its Bold Promise?

Julie Mohr December 15, 2025
Discover the truth behind BMC’s bold agentic AI strategy for IT service management. Explore the benefits, risks, and practical steps that IT leaders should take to prepare for autonomous IT operations in 2026.
Video

New Forrester Report: The State Of Streaming Services, US 2025

Mike Proulx December 12, 2025

Blog

GenAI Is Pushing Digital Transformation Into A No-Blueprint Phase

Manuel Geitz December 12, 2025
The era of blueprint-driven digital transformation is over. Generative AI has ushered in a no-blueprint phase where enterprises must chart their own course — here’s why that matters and the critical actions that you should take.
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