Featured Blogs

Why Does Everyone Want To Be An Operating System? The appeal of the operating system concept is straightforward. It meets marketers’ need for technology and service ecosystems that can manage and coordinate workflows across people, process, tools, and AI agents rather than simply execute isolated tasks. And it gives providers facing the SaaS-pocalypse a stronger […]

AI’s blank check is about to expire. In 2027, CMOs will face a tougher test: proving that AI delivers enough value to justify its growing costs and risks. Discover why the next phase of AI adoption will demand sharper choices, stronger governance, and greater accountability.

More control won’t always mean better outcomes. Leaders who know where to set guardrails and how to deftly blend AI with human judgment will have a clear advantage in the year ahead.

The gap between what leaders expect from AI and what employees experience is set to widen in 2027. Discover three predictions that show why bringing people and technology together will be critical to delivering AI value.

AI is reshaping B2B buying and exposing weaknesses in traditional go-to-market strategies. Explore three predictions for 2027 and what providers must do to compete on credibility, adoption, and trust.

The pressure that’s been building around enterprise AI is about to give. See three of Forrester’s 2027 AI predictions and what they mean for spending, governance, and AI platforms.

As AI crosses traditional boundaries, APAC leaders face tougher choices about control, accountability, and trust. Explore three 2027 predictions that reveal where those choices will become most urgent.

After years of disruption, CX teams face a defining moment. Discover how leaders will use AI to strengthen insights, orchestrate journeys, and elevate their strategic influence while avoiding efficiency plays that erode differentiation, human connection, and customer loyalty.

As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.

In 2027, technology and security leaders will face a new challenge: balancing AI innovation with control in a rapidly evolving business environment. Join us for an early look at the predictions and actions that can help you navigate risk, build trust, and create an AI advantage.

Which AI initiatives are worth continuing, and which should be cut? How will changing customer buying behaviors and agentic customer journeys affect your marketing, digital, and CX strategy? Join Forrester’s analysts to explore the questions leaders must answer to prepare for 2027.

How will B2B go-to-market leaders regain influence in an increasingly AI-driven buying environment in 2027? Join Forrester’s analysts to explore the forces reshaping buyer behavior, decision-making, and market dynamics, and learn the actions leaders should take now to stay ahead.

How will government leaders take control of technology investments, AI governance, and citizen trust in 2027? Join Forrester’s analysts to explore the questions public-sector organizations must answer and the actions they should take now to prepare.

While affordability pressures remain prominent across the automotive industry, strong brands create value throughout the customer lifecycle, not just during vehicle purchasing.

Forrester forecasts that 2026 US end-of-year holiday season retail sales will reach $1.1 trillion. Several shifts are reshaping holiday demand, shopper behavior, and retailer priorities.

As Americans battle economic uncertainty and persistent inflation, they aren’t simply trading down; they’re choosing what is worth paying for. As pessimism peaks but spending remains resilient (a phenomenon we call the pessimism paradox), three distinct consumer value behaviors are emerging. 1. Maximizing to get the best — and paying for it When consumers exhibit […]

The sovereign cloud services (SCS) market reveals a fundamental shift: Sovereign AI is becoming the dominant force shaping buyer requirements. This change is being driven by growing geopolitical uncertainty, expanding regulatory obligations, and increasing dependence on cloud and AI platforms. Technology leaders are under pressure to reduce exposure to external dependencies, strengthen operational resilience, and […]

At EVOLVE26 in Singapore, Cloudera made a strategic statement that the next phase of enterprise AI will be defined by where AI runs, what data it can access, and how securely it operates at scale. Cloudera announced the Anywhere Cloud, positioned as the foundation of its “cloud anywhere, data anywhere, AI anywhere” strategy across public […]

CITGO is the winner of Forrester’s 2026 Security & Risk Enterprise Leadership Award. See how the company embeds security, risk management, and trust into business decisions, operations, and emerging technology planning.

Webinars are one of the most effective ways to engage audiences at scale and should be a critical component of an integrated event strategy. Yet many B2B marketers still treat them as standalone broadcasts, focusing on delivery while underinvesting in audience development, follow-up, and content activation. In contrast, leading practitioners connect the live event to […]