Podcast
Journey mapping is valuable. Journey centricity is transformative. In this replay, explore how to move beyond individual projects and build a journey-centric operating model that aligns teams around customer goals. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: Journey mapping is valuable. Journey centricity is transformative. In this replay, explore how to move beyond […]
Blog
Forrester’s total experience framework is an excellent way for companies to measure performance with prospects and customers alike. Our growth grid (see below) maps brands into one of four quadrants: leading, churning, plateauing, and lagging. A successful growth strategy propels brands into the leading quadrant and, for brands already there, strengthens their position. But growth […]
Blog
We reviewed 116 brands and retailers to see how they responded to Amazon’s October Prime Big Deal Days 2026 event. Learn more.
Blog
MuleSoft Agent Fabric is MuleSoft’s recent enhancement to deliver an agentic AI control plane. During the Dreamforce keynote, I noticed something subtle but significant. I didn’t see “MuleSoft Agent Fabric.” Instead, I saw “Agent Fabric,” with the MuleSoft branding dropped and the Salesforce logo replacing the Mule logo in the UI. Forrester sees agentic AI […]
Blog
I walked into my first Dreamforce as a skeptic. Salesforce has made several attempts at IT service management, and none of them have provided the technical depth needed by IT teams. After a single briefing on the latest product and then months of silence, I had filed the effort under another short-lived experiment. The pre-announcements […]
Blog
As AI systems become more autonomous, security alone isn’t enough to build trust. Learn how responsible AI helps organizations govern AI agents, manage emerging risks, and keep systems aligned with business goals and values.
Blog
This week, I published the Buyer’s Guide: Governance, Risk, And Compliance Platforms, 2026, summarizing how satisfied clients are with their governance, risk, and compliance (GRC) platforms. The report is based on customer reference data from The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q2 2026. Speaking to customers during evaluative research processes is my favorite […]
Blog
Where you do work is changing. At the Dreamforce 2026 Slack keynote, Boris Cherny (the head of Anthropic’s Claude Code) approximated that 90% of his coding is done in Slack. Why is he using a chat tool to code? And how? Forgive the immediate use of a buzzword, but the answer to both questions is […]
Blog
Last week, Infosys brought clients and analysts to Geneva for its 25th Confluence event in EMEA. We expected the usual AI promises. Instead, Salil Parekh opened the event with a remarkably down-to-earth message: Infosys is a delivery organization, its foundation is client trust, and it intends to remain a stable partner in a world that […]
Blog
Earlier this year, I had a conversation with Andreas Gieseke and Ragip Aydin of Raynet about software asset management and the specific value of generative AI there. Now, I spent some years at one of the largest US banks as the consulting architect for software asset management (SAM). I had a broader responsibility as the […]
Blog
This summer, my colleague Diego Lo Giudice and I explored a deceptively simple question: What happens to enterprise software when AI makes software creation abundant? We found a paradox: Get more of what you want, and you also get more of what you don’t want. Get More Of What You Ask For AI writes code, […]
Blog
At Open Source Summit Europe 2026, one message surfaced repeatedly: Organizations and governments that merely consume open source remain dependent on others to shape their future. Those that govern, maintain, secure, and sustain open-source ecosystems gain influence, resilience, sovereignty, and strategic leverage. The conversation around sovereignty is evolving within and outside the open-source community: The […]
Podcast
The best journey programs do more than identify problems. They create opportunities for innovation. In this replay, explore how customer journey insights can spark new ideas, improve experiences, and uncover opportunities for growth. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: The best journey programs do more than identify problems. They create opportunities for […]
Blog
SAP wants its process knowledge to become the operating context for enterprise agents. CIOs should decide where to grant that authority while retaining ownership of company knowledge, agent learning, and outcome measurement.
Blog
As a research director, I manage a team of analysts who cover a range of technologies outside my primary area of expertise (identity and access management). I’ve had to educate myself on these areas so I can oversee the quality of the analysts’ respective research and direct their research agendas. One area of personal interest […]
Blog
Data governance and data security leaders often tell us that they want the same outcome: They want people to use data (and use AI!) while keeping data protected. Unfortunately, that shared goal has not produced a shared way of working. Data governance teams define policies, definitions, ownership, and acceptable use of data. Security teams operate […]