Featured Blogs

AI took center stage at Reltio DataDriven 2026, where global data and AI leaders aligned on one urgent priority: turning trusted, real-time, contextual data into scalable AI and measurable business impact. Reltio made a clear strategic bet: the next enterprise AI bottleneck isn’t model choice or orchestration but shared context – rebranding its platform around […]

What do the Monopoly Man’s monocle, the Fruit of the Loom cornucopia, and “Luke, I am your father” have in common? None of them actually exist the way you remember.  That glitch is the Mandela Effect, a collective misremembering of facts or events, and it is the same mental bug that convinces executives their third‑party […]

AI has long been embedded in the B2B tech stack and go-to-market workflows. The sudden ubiquity of generative AI and, now, the promise of agentic AI have catalyzed rapid, intensive change — and driven the need for a harmonious human-AI coexistence.

Traditional service desk models fail to deliver strategic value in today’s digital-first organizations. Discover why IT leaders must reimagine service desks as product teams focused on business outcomes rather than ticket metrics and learn the practical steps required to make the transformation a reality.

In February 2025, Dutch telecom operator Odido disclosed a breach affecting 6.2 million current and former customers (roughly a third of the country’s population), the largest telecom breach in Dutch history. Attackers socially engineered a call center employee into approving a fraudulent MFA request, gaining access to Odido’s Salesforce CRM environment and exfiltrating highly sensitive data […]

I met a fascinating character at an AI Tinkerers meetup in Hong Kong last week: the managing director of a 70-person firm that develops and manufactures consumer electronics products. He’s replacing his entire SaaS stack (including ERP, HRMS, CRM, helpdesk, and soon e-commerce) using agentic AI and a system built on OpenClaw, three Claude Max […]

The Information broke the story that OpenAI has nixed its Instant Checkout functionality that enabled shoppers to complete their orders directly in ChatGPT. Read what this shift means for merchants.

The rapid expansion of AI-driven data centers transforms what once seemed like invisible, back-end digital infrastructure into a highly visible, very localized challenge. According to Forrester’s US Tech Market Forecast, 2025 To 2030, AI could add 1.3 to 1.7 gigatons of carbon emissions annually, equivalent to 2–3% of global emissions. Additionally, global data center demand […]

The pressure to do more with less is intensifying across healthcare. Emerging technologies offer a clear path to efficiency, faster access to information, and cost reduction. But while some organizations are testing and learning, others remain stalled. Both delayed experimentation and reckless acceleration carry risk. Yet inaction leaves healthcare organizations (HCOs) at a critical juncture. […]

Across industries, competitive advantage increasingly depends on an organization’s ability to apply AI to decisions, operations, and customer experiences. As enterprises adopt more autonomous and context-aware systems, data architectures built over decades are proving insufficient. Agentic AI requires data environments that deliver context, responsiveness, and semantic consistency at scale. At Forrester, my research focuses on […]

Revenue enablement platforms aren’t plug‑and‑play solutions that deliver value on day one. They function as living systems that require strong taxonomy, disciplined content governance, and readiness pathways aligned to real selling situations to become usable and trusted. When leaders resist autopilot and commit to ongoing stewardship, REPs can drive adoption, reinforce effective seller behaviors, and produce measurable commercial impact.

Software bill of materials (SBOM) requirements are advancing rapidly, and the time for “wait and see” is quickly running out. The global regulatory landscape for software supply chain security is shifting from recommendations to mandates, yet many organizations remain unprepared. What you do now will determine whether your company is ready or left behind as […]

Learn about three takeaways from our just-published report, “The Forrester Wave™: Merchant Payment Providers, Q1 2026.”

Security leaders entered 2026 with little expectation that uncertainty will ease … ever. Economic pressure, geopolitical instability, accelerating artificial intelligence adoption, and renewed technology consolidation have turned volatility into a structural condition rather than a temporary disruption. This is life now, and CISOs are being asked to move faster, support aggressive AI initiatives, and protect […]

Philip Morris International (PMI) won Forrester’s 2025 Enterprise Architecture Award in the EMEA region by redesigning its operating model to make AI scalable, governed, and reusable from day one.

During Ant International’s recent analyst and media briefings in Bangkok, I had the opportunity to engage with senior executives on their innovation agenda. Three key themes emerged that highlight how the company is competing to shape the future of the global payments and commerce space. Building A Global Payment Network Through Wallet Interoperability Ant International […]

Business buyers are researching you long before they ever click on your site — and increasingly, they’re not clicking at all. Zero‑click behavior is surging, with buyers relying on answer engines and genAI tools as their first stop for gathering information, comparing vendors, and evaluating solutions. Marketers are stuck guessing how they influence buyers through […]

In January 2026, Salesforce changed how its Marketing Cloud Engagement platform encrypts tracked email links. The fix addressed a vulnerability that could have exposed CloudPages content, such as landing pages, microsites, forms, subscriber data from preference and unsubscribe centers, and email content via web view links. But the fix created a new problem: All tracked […]

GenAI is already reshaping software development — but not primarily through chatbots or code autocomplete. The most consequential shift is the emergence of agentic software development (ASD): a new way of building software in which AI systems do real development work, not just assist humans. ASD deserves to be treated as a distinct category, with […]