Featured Blogs

Blog

Total Experience Score, 2026: Growth Breaks When Experiences Fragment

Keith Johnston June 8, 2026
The brands pulling ahead aren’t optimizing brand, customer, and employee experience in isolation — they’re aligning them into a system that drives measurable growth. Forrester’s 2026 global Total Experience Score and research show that when promise, delivery, and the people behind both move in sync, companies build strong, sustainable momentum.
Blog

US Banks’ Total Experience Is Improving, But Most Still Have Work To Do

Alyson Clarke June 15, 2026
Improvement is real in US banking — but fragile. Forrester’s 2026 Total Experience Score rankings show that gains in customer experience and brand perception are driven by better execution of the basics, not bold transformation. Sustaining that progress will depend on closing gaps in clarity, advice, and employee enablement.
Blog

OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet

Mike Gualtieri June 10, 2026
OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

Your AI Bill Is A Context Problem

Frederic Giron June 10, 2026
AI cost controls are solving the wrong problem. The real challenge is context debt—and until organizations manage it, spend will rise faster than value.
Blog

Forrester’s EX Index Completes The Total Experience Picture

David Johnson June 8, 2026
Most organizations manage employee, customer, and brand experience in silos, obscuring how they connect to influence business outcomes. Forrester’s new EX Index reveals how employee experience shapes brand equity, customer loyalty, and growth.
Blog

Have We Turned The Corner On CX Quality?

Pete Jacques June 8, 2026
While North America shows early signs of recovery following the last few years of decline, the picture elsewhere remains less clear. Read the main takeaways from our 2026 global Customer Experience Index rankings.

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Blog

Use EO 14409 As A Canary For Enterprise PQC Migration And Procurement

Heidi Shey 57 minutes ago
On June 22, 2026, the White House issued Executive Order 14409, “Securing the Nation Against Advanced Cryptographic Attacks.” While it has direct implications for federal agencies, there are parts that are worth paying attention to for enterprise security and risk leaders. Here’s what’s worth your attention, whether or not you hold a federal contract. You […]
Blog

EO 14409 Makes PQC Migration A Multi-Year Operational Program For Federal Security Leaders

Heidi Shey 1 hour ago
For a private-sector CISO, Executive Order 14409, “Securing the Nation Against Advanced Cryptographic Attacks” is an additional signal and call to action. For Federal security leaders, it’s an order with your name on it. The recap on what to do is short: inventory your cryptography, name someone to run the migration, and move your priority […]
Blog

AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum

Jinan Budge 3 hours ago
AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
Blog

Answer Engines Will Select Your Content. Your Digital Experience Has To Do More.

Phyllis Davidson 3 hours ago
Last week, I received yet another eye-rolling vendor email: “Hi Laura, we want you to know we have skilled engineers readily available for long-term contracts … ” Wrong name. Wrong role. Wrong company. Wrong everything. So after double-checking my calendar to make sure it was not 2007, I came back to the present. And despite experiences like this, […]
Blog

Meta Gambles With Its Trust In Prediction Markets

Mike Proulx 4 hours ago
Prediction markets have gone from niche curiosity to mainstream phenomenon in a remarkably short time. Trading volume on leading platforms like Kalshi and Polymarket has surged over the past year, climbing from under $5 billion per month in late 2025 to roughly $24 billion by April 2026. What began largely as a tool for political […]
Blog

The EU’s Digital Markets Act Meets The Mobile OS, Round Two

Paddy Harrington 7 hours ago
Tensions between regulators and mobile platform leaders are raising a critical question: How far should openness go when it could expose users to new risks? This blog explores the trade-offs between device freedom, platform safeguards, and the growing security implications of AI-powered assistants.
Blog

The Cost Of AI Productivity Is Less Creativity

Jay Pattisall 16 hours ago
AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
Webinar

Inside Bank Of America’s Enterprise AI Playbook

Join us September 24 to see how Bank of America turned AI ambition into enterprise-wide impact by starting with customers and scaling with trust.
Blog

Dollars And Sense At FinOps X 2026: Is AI Value Management Bigger Than FinOps?

Greg Zorella 1 day ago
FinOps X continues to be one of the fastest-growing and most action-packed events on our calendar. FinOps X 2026 outdid the prior year’s iteration with 2,500 total attendees, up 25% from FinOps X’s 2025 count. Last year, we wrote that AI cost management was a “nascent but growing” theme at the event. Wow, that has […]
Blog

Quantum Security Is No Longer Optional: A Practical Blueprint For Successful Implementation

Sandy Carielli 1 day ago
As quantum computing advances continue and government and industry associations issue guidance around quantum security migration requirements and timelines, it’s time to get to work. But the urgency isn’t just about being compliant. First, beginning quantum security initiatives protects against current and future threats. Second, implementing quantum security is a huge undertaking, requiring cross-functional collaboration […]
Blog

The AI Orchestration Layer In Banking Is The New Battleground

Aurelie L'Hostis 1 day ago
AI orchestration is becoming banking’s control layer. Discover how agentic AI moves from interaction to execution — and the implications for strategy and architecture.
Blog

The Canary In The CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing

Joe Stanhope 2 days ago
Databricks announced CustomerLake, a new customer data platform (CDP) offering, at its Data + AI Summit last week. Though widely anticipated, the announcement generated quite a bit of unabashed excitement and clever commentary. The enthusiasm is relatable; it’s not every day the martech industry gets a new entrant. A CDP Announcement That Isn’t Really About […]

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

AI Forces A Redesign Of How Marketing And Agencies Work

Jay Pattisall 2 days ago
As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.
Blog

The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events

Stephanie Balaouras 2 days ago
The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology & Innovation Forums.
Blog

Nuvei Makes Its B2B Cross-Border Payment Move: The Payoneer Acquisition

Meng Liu 3 days ago
Nuvei’s planned $2.75 billion acquisition of Payoneer signals a broader shift in B2B cross-border payments. The market is moving from fragmented point solutions toward integrated finance operating platforms that combine collections, payouts, multicurrency accounts, foreign exchange (FX), settlement, compliance, and embedded financial services. The deal combines Nuvei’s strengths in merchant payment acceptance, local acquiring, card […]
Blog

Google Dethrones OpenAI As Agencies’ Preferred AI Partner

Jay Pattisall 3 days ago
New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating systems, the ability to orchestrate end-to-end workflows is becoming the new competitive edge.
Webinar

How Tech Leaders Govern AI Outcomes At Scale – APAC

Join us July 21 to learn how CIOs and tech leaders turn AI into measurable business outcomes. Bring clarity, accountability, and value to your AI strategy.
Blog

When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change

Chuck Gahun 6 days ago
Distributed commerce is here — and is already reshaping how consumers discover and buy. Learn what you need to do to achieve long-term success and profitability.
Blog

Google Goes All-In: An AI-Operated System, Not AI-Assisted Products

Emily Collins 6 days ago
Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the […]
Blog

Cisco’s Platform Push: Big Vision, Real Questions

Andre Kindness 6 days ago
I wasn’t on the ground at Cisco Live in Las Vegas this year, but I stayed closely plugged in, comparing notes in real time with Joseph Blankenship, Carlos Rivera, and James Plouffe, who were navigating the show floor, breakout sessions, and keynotes (their blog on Cisco Live 2026 is coming soon!). My own take is […]
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