Forrester’s latest guide outlines the four key strategies that will set you on the road to a customer-obsessed technology strategy. Learn how you can adapt your technology portfolio to better win, serve, and retain customers now and in the future.
Leaders benefit by building more sustainable organizations.
Sustainability-focused companies have better financial results relative to their peers and investors are doubling down on sustainable investments. Bring sustainability initiatives to the forefront of your business strategy.
At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these common missteps.