Analyst Advisory

Whether you’re looking to drive an initiative forward, educate your team or your clients, or build credibility with thought-leading content, Forrester’s analysts translate our research into action.

Forrester’s expertise applied to your business agenda

Work with our analysts

  • Future-proof your strategies with information on the latest industry trends and emerging technologies.
  • Gain expert validation and feedback on your strategies and initiatives.
  • Build credibility and generate interest with prospects and clients using thought-leading content.

Expert-led sessions tailored to your needs

  • Onsite workshops
  • Strategy sessions
  • Company or event speeches


Full-day onsite workshops to train your team, improve your skills and practices, and set a clear road map for actionable outcomes

Road mapping workshops

Work with Forrester experts to assess your organization’s readiness and develop a plan to drive results.

Skill building workshops

Work with Forrester experts through structured exercises to learn how to apply proven frameworks and techniques to your challenges, building a skill you can apply to a variety of initiatives.


Set your vision

Set the stage for your vision for the next three to five years; understand technologies and trends; validate your current and future plans; and evangelize ideas within your organization.

Sample session agenda: Envisioning the customer experience journey

Make your business case

Convince stakeholders and drive funding for your technology investments through facilitated discussions and exercises, exploring the costs, benefits, flexibility, and risks associated with investment decisions.

Sample session agenda: Business cases for marketing services capabilities

Assess your maturity

Determine your organization’s readiness to act; prioritize and address strengths and weaknesses; and identify the steps to move to the next maturity level, using Forrester’s assessment methodologies, research, and best practices.

Sample session agenda: Assessing cybersecurity maturity

Establish a strategic road map

Define your road map and strategy for successful adoption by applying Forrester’s unique understanding of best practices for key elements like milestones, prioritization, tradeoffs, and risks — taking you from your current state to a desired one.

Sample session agenda: Preparing for the next generation of loyalty

Create an effective organization

Design a high-performing organizational structure based on our in-depth knowledge of best practices and trends, including roles, responsibilities, accountabilities, and scope.

Sample session agenda: Organizational design for privacy

Select technology and partners

Create a shortlist of vendors that meet your business, people, process, and technology requirements, applying our understanding of the vendor landscape and criteria to evaluate their capabilities.

Sample session agenda: Selecting customer feedback management vendors

Advisory for technology providers

Create a content marketing program to build credibility and generate interest with prospects and clients using thought-leading content.

Insights to future-proof your strategies
Drive interest to ensure actionable, qualified leads.

  • Messaging and positioning review

Programs to drive growth
Drive interest to ensure actionable, qualified leads.

  • Tweet jam
  • Video
  • Podcast
  • Written Q&A

Engage with your audience while building credibility.

  • Webinar
  • Replay rights

Illustrate value in person during events.

  • Speech

“We recently utilized Forrester’s Advisory services for advice on how to optimize our Project Management Office and related governance process. The analyst helped us understand what areas needed improvement, some of which we hadn’t yet identified, and helped us implement a plan that was beneficial to all stakeholders. Forrester’s help saved us weeks, possibly months of discussion on how to proceed, and put us on the path to success.”

Christian Buch

Director Service Management & PMO, Merck KGaA

Drive your business agenda forward

For more information on Forrester’s analyst advisory offerings, contact us.