Analyst Advisory

Engage with our analysts in interactive sessions that deliver actionable insights for your business and technology challenges.

  • Inspire and challenge your team. Prepare your team for what’s next, sharpen their skills, and set strategic road maps applying proven methodologies.
  • Accelerate and validate your approach. Interact with an analyst to gain new insight and feedback on your strategies and decisions with facilitated discussions.
  • Showcase thought leadership and generate demand. Attract prospects and engage clients with objective content delivered by analysts.

Four ways to engage

Onsite workshops

Train your team or create a road map.

Skill-building workshops

Build skills and learn proven techniques.

  • Customer journey and ecosystem mapping
    Learn techniques and get the tools necessary to create insightful customer journey maps to act on improving customer experiences.
    View sample agenda
  • User experience design practice
    This workshop will train you on our proven digital user experience evaluation methodology to evaluate your firm’s experiences and develop an improvement road map.
    View sample agenda

Road-mapping workshops

Assess your organization’s readiness and develop a plan to drive results.

  • Digital business road map
    Assess your firm’s current digital maturity, identify a strategic future state, and outline a road map to get there.
    View sample agenda
  • Cloud road map
    Assess the maturity of your organization as it relates to cloud services, and develop a strategy to empower your employees to better leverage the cloud.
    View sample agenda
  • Digital marketing road map
    Assess the maturity of your digital marketing skills, budgeting, and prioritization and identify an action plan for excellence.
    View sample agenda
  • Information security and risk road map
    Assess your firm’s SRM maturity, and develop a road map and plan for maturing your practices.
    View sample agenda

Strategy sessions

Virtual or onsite sessions.

Set your vision

Set the stage for your vision for the next three to five years; understand technologies and trends; validate your current and future plans; and evangelize ideas within your organization.

Make your business case

Convince stakeholders and drive funding for your technology investments through facilitated discussions and exercises, exploring the costs, benefits, flexibility, and risks associated with investment decisions.

Assess your maturity

Determine your organization’s readiness to act; prioritize and address strengths and weaknesses; and identify the steps to move to the next maturity level, using Forrester’s assessment methodologies, research, and best practices.

Create an effective organization

Design a high-performing organizational structure based on our in-depth knowledge of best practices and trends, including roles, responsibilities, accountabilities, and scope.

Select technology and partners

Create a shortlist of vendors that meet your business, people, process, and technology requirements, applying our understanding of the vendor landscape and criteria to evaluate their capabilities.


Analyst reviews

Use proven methodology and assessments to ensure your messages hit the mark.

Messaging review

Analysts review your positioning to ensure it resonates with your audience and drives conversion.


Digital user experience review

Analysts review your website or app to ensure it helps you attract and retain customers by delivering a user experience that’s easy, effective, and enjoyable.

Digital functionality review

Analysts review your website or app to ensure it helps you attract and retain customers by delivering functionality that addresses their goals.


Event speeches

Illustrate value in person

Inspire your audiences with a Forrester analyst speech that delivers a research-based, strategic vision and is customized to suit your event.


“We recently utilized Forrester’s Advisory services for advice on how to optimize our Project Management Office and related governance process. The analyst helped us understand what areas needed improvement, some of which we hadn’t yet identified, and helped us implement a plan that was beneficial to all stakeholders. Forrester’s help saved us weeks, possibly months of discussion on how to proceed, and put us on the path to success.”

Christian Buch

Director Service Management & PMO, Merck KGaA

Market insights and demand generation programs

Create a content marketing program to build credibility and generate interest with prospects and clients using thought-leading content.



Drive your business agenda forward

For more information on Forrester’s analyst advisory offerings, contact us.

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