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Define Your Vision
Stay ahead of customer and market dynamics to drive growth for your organization. Use bold research including predictions, forecasts, assessments, and benchmarks.
Apply Proven Methods
Use Forrester’s proven research-based models to deliver on your most pressing priorities. Receive objective advice from former practitioners who know firsthand the pressures you face.
Get hands-on guidance to identify and act upon the top threats, opportunities, and investments that help you achieve your unique business goals, now and in the long term.
Forrester analysts share their take on what it means to be customer-obsessed and how organizations get there in today’s markets. (1:40)
Clients rely on objective advice from a neutral third party. As an independent research and advisory firm, Forrester maintains a high standard of ethics and honesty. There are strict rules that Forrester analysts and employees abide by to ensure the objectivity of our research.
Use A Proven Path To Growth
Shorten the distance between bold vision and superior impact.
Portfolio of research services, aligned to functional roles
- Tailored to your priorities
- Includes bold vision, curated frameworks and tools, and hands-on guidance
Forrester Market Insights
Seize opportunities to differentiate and deliver results.
- Built for technology and service provider companies
- Gain objective advice on the market
- Includes bold vision, deep buyer and competitive insights, and tools for growth
Insights Tailored For You
Functional Roles Served
Chief Information Officers
Chief Technology Officers
Chief Digital Officers
Enterprise Architecture Leaders
Infrastructure & Operations Leaders
Application Development & Delivery Leaders
Security & Risk Leaders
B2B Marketing Executives
B2C Marketing Executives
Marketing Operations Leaders
Portfolio Marketing Leaders
Channel Marketing Leaders
Analyst Relations Leaders
B2B Sales Executives
Sales Enablement Leaders
Sales Operations Leaders
Revenue Operations Leaders
Channel Sales Leaders
Product Management Leaders
- IT services/service integrators
- Technology vendors and agencies
- Wealth management
- Consumer packaged goods
- Business services
- Communications/creative agencies
- Energy (oil and gas)
- Healthcare (devices, payers, providers)
- Telecom, media, and entertainment
- Travel and leisure
Forrester has helped technology, marketing, sales, customer experience, and product executives see around corners and take decisive action for more than 35 years. Signature Forrester research includes:
The Customer-Obsessed Enterprise
Forrester pioneered the concept of customer obsession more than a decade ago, demonstrating that customer-obsessed operations are customer-led, insights-driven, fast, and connected. Our research proves that putting the customer at the center of your leadership, strategy, and operations results in the most efficient path to growth, happy employees, and satisfied customers.
The Forrester Wave™
Clients have trusted the transparent methodology of Forrester Wave evaluations for more than 18 years to support vendor selection. Each Forrester Wave provides a simple visual evaluation of leading providers in specific market sectors, based on a robust analysis of their current offerings and strategies. Technology and service provider clients use Forrester Wave evaluations to understand current market drivers, what’s influencing those drivers, and their competitive position.
Data And Analytics
Certification courses help you deepen your understanding of Forrester research through on-demand learning. Use certification as a way to align your team through a common vocabulary, approach, and way of working. Relevant certification courses are included as a part of all Forrester Decisions services.
Connect with peers. Forrester Leadership Boards provide a global community and exclusive network for professionals, analysts, and advisors to collaborate and share best practices. Work together to gain speed to drive business growth.
Forrester is the only research and advisory firm that is focused on CIO and CMO alignment, where other firms are only focused on technical capabilities.
— Syed Hussain, Chief Information Officer, Oregon State Lottery
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