Today’s marketplace demands customer obsession. But how do you achieve and maintain this brave ideal in the midst of volatile market dynamics and uncertain forecasts while continuing to meet daily performance goals?

Forrester’s Age of the Customer Research and SiriusDecisions Research stand ready to help. We’re on and at your side for today and the future so you can build a customer-obsessed organization with confidence. Rooted in data, our customer insights help you shorten the distance between bold vision and superior execution with a proven path to growth. Forrester clients are 34% more profitable than non-clients.


Sharpen Your Vision

Stay ahead of customer and market dynamics to drive growth for your organization through forward-looking research paired with practical tools, research frameworks, forecasts, and benchmarks.

Innovate With Experts

Apply Forrester customer insights to your key initiatives, aligned to your priorities. Receive pragmatic guidance, best-practice examples, and advice from former practitioners who know firsthand the pressures you face.

Achieve Your Objectives

Identify, act upon, and evaluate in real time the top threats, opportunities, and investments that achieve your unique business goals, now and for the long term.

Forrester analysts share their take on what it means to be customer-obsessed and how organizations get there in today’s markets. (1:40)


For more than 35 years, Forrester’s research has given global consumer business and technology leaders a clear vision to see what’s now and what’s next.

SiriusDecisions Research complements this vision to provide hands-on guidance, best practices, and benchmarks for B2B leaders to deliver repeatable, predictable, and scalable revenue growth.

With this combined Research portfolio, Forrester is the only research firm in the world to:​

  • Create customer-obsessed organizations. How your organization charts a course to customer obsession stands at the center of our research. We work at a unique intersection of business, marketing, and technology to inform our point of view. Customer obsession is the lens through which we view the world.​
  • Know you and your business. You’re so much more than a functional leader in an optimized silo. With Forrester, you gain a partner who learns your business inside and out to help you achieve organizational outcomes. We support your work as a strategic business leader and change agent, ready to innovate and transform the status quo.
  • Help you at every step. Forrester provides the close partnership, resources, and guidance required to lead change initiatives. Expert analysts act as an extension of your team, with flexibility to guide business and technology leaders around the world from 18 global offices.


Forrester Research​

Develop strategic insights to gain competitive advantage for business and technology leaders.​

  • Brand, customer, and technology insights​
  • Market trends, predictions, and forecasts​
  • Playbooks, assessments, and technology selection tools

SiriusDecisions Research​

Accelerate functional performance across your B2B revenue engine to align and optimize outcomes across marketing, product, and sales.​

  • Functional best practices​
  • Benchmark data​
  • Operational frameworks

The two research services help us accomplish two corporate goals: stay customer-centric and functionally aligned through commercial, marketing, and sales strategy.

— General Manager, Commercial Excellence, Global group of energy and petrochemical companies

Predictions 2021 Online Event

Dive deep into the dynamics that will generate obstacles and opportunities in 2021.

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