Lead Scalable, Sustainable Growth
Set The Strategy
Build an integrated revenue and route-to-market strategy aligned to corporate objectives and optimize the organizational structure that supports it.
Activate The Salesforce
Inspire and optimize revenue teams to meet individual goals and ensure the business achieves revenue targets.
Drive Revenue Growth
Acquire new customers and expand within existing accounts by delivering an optimal buyer experience.
Key Priorities
As a B2B revenue leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s on the horizon. Forrester Decisions for B2B Sales is tailored to help you address your most pressing priorities:
- Create revenue strategy and sales plans.
- Build the integrated growth engine.
- Design revenue organization structure.
- Establish processes to acquire, retain, and grow customers.
- Design, develop, and measure the revenue enablement function.
- Optimize talent management and sales compensation.
- Enhance sales asset, content, and communications effectiveness.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as the revenue production leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- Metrics and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Boost Sales Productivity To Drive Record Results
Hear from ArcBest’s Chief Sales and Customer Engagement Officer on how working with Forrester paved the way to a banner year.
Service Model Spotlight
The Forrester Customer-Led Sales Growth Model
Sales leaders, and the entire revenue ecosystem, must develop the ability to measure and deliver customer value at every point in the buyer’s journey and customer lifecycle. The Customer-Led Sales Growth Model defines the essential elements of building and managing an aligned B2B sales ecosystem.
Support For Leaders And Team Members
Forrester Decisions for B2B Sales offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
VIP Leader
Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.
Availability may vary by geographic region.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our B2B Sales Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
Buyer Enablement — Five B2B Companies That Do It Well
It’s Time To Think Beyond Marketing-Sales Alignment
Call For Entries: Forrester 2025 B2B Summit North America Awards
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