Featured Blogs

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Predictions 2025: Hard-Won Insights Drive Growth

Sharyn Leaver October 22, 2024
Business focus is shifting from experimentation to bottom-line gains. Our Predictions 2025 resources reveal what’s next for your industry and role — and the moves that will set you up for competitive advantage.
Podcast

What Retailers Should Plan For This Holiday Season

What It Means 3 hours ago
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog

Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer 18 hours ago
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector

Sam Higgins 3 days ago
Governments, fueled by populism, are now taking regulatory aim at the tech industry, which the public considers a source of disinformation and discord. But curbing the might of the tech giants is a challenge that will require governments to use new regulatory tactics.
Blog

Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Barry Vasudevan 7 days ago
B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.
Blog

Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings

Abhijit Sunil 7 days ago
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.

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Blog

Craft An Intelligent Business Case For SaaS ERP

Liz Herbert 16 hours ago
One of the most strategic, and costly, business applications is enterprise resource planning (ERP) software. ERP is critical to an organization, underpinning functions such as finance and business operations. Organizations should strive for a modern ERP solution, but modernizing ERP is often a costly and time-consuming process.
Blog

Embracing AIOps: Revolutionizing DevOps And Agile Methodologies

Carlos Casanova 19 hours ago
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

Blog

The Great DEX-pansion Of 2025

Andrew Hewitt 1 day ago
For years, enterprises have approached digital employee experience (DEX) initiatives in silos — IT is doing one thing, HR another, and the business something totally different — all of which has made it difficult for organizations to successfully drive DEX outcomes for employees.
Podcast

378: Practitioner Stories: Journey Management At Prudential

The CX Cast 2 days ago
We continue our series on Prudential’s CX transformation by interviewing John Sciacchitano, VP, Head of Journey Management. He describes a framework of journey management that's sensitive to stakeholder and customer mindsets.
Blog

HLTH 2024: Bold Commitments And Key Takeaways

Arielle Trzcinski 2 days ago
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
Blog

Retailers: Adopt Three Application Security Technologies Now

Sandy Carielli 2 days ago
Three application security technologies are key for retailers to adopt before the holiday season.
Blog

Transforming Enterprise Networks With AIOps: A New Era Of Intelligent Connectivity

Carlos Casanova 2 days ago
Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

GenAI Is A Land Of Confusion For Revenue Leaders

Anthony McPartlin 2 days ago
It’s critical that revenue leaders develop a proactive strategy for applying AI for performance impact and separate reality from vision (or hype). Learn how to get started with these three steps.
Blog

AI And GenAI Are Game-Changers For Enterprise Architecture Leaders

Stéphane Vanrechem 2 days ago
Generative AI has started to drive new levels of business value as it cuts across different domains of business operations. Learn how AI and genAI will disrupt the enterprise architecture discipline in this preview of a new report.
Blog

B2B Go-To-Market Budgets Will Continue To Be Tight In 2025: Here’s What Marketing And Sales Operations Leaders Need To Do About It

Ross Graber 2 days ago
Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.
Blog

Unified Commerce Is Not A Thing

Emily Pfeiffer 2 days ago
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
Blog

ServiceNow Partners With Rimini Street To Offer AI Innovation To On-Prem ERP Systems Worldwide

Akshara Naik Lopez 3 days ago
In a surprising turn of events for enterprise resource planning (ERP) customers globally, as part of its Q3 2024 financial results, ServiceNow announced a new expanded partnership with one of the most popular third-party software support providers, Rimini Street. Both companies are creating a new enterprise software model that will allow existing on-premises ERP systems […]

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

Red Flags Revealed: Navigating The Path To B2B Operational Excellence

Laura Cross 3 days ago
This blog explores the importance of effective process management in B2B organizations, highlighting common challenges and providing strategies to achieve operational excellence through the mitigation of six red flags. The full report offers a comprehensive analysis, detailed breakdowns, and actionable insights for preventing these red flags to improve business outcomes.
Blog

Embracing AIOps: Transforming IT Operations In The Digital Age

Carlos Casanova 3 days ago
AIOps is rapidly gaining traction across enterprises and industries. Learn how AIOps can enhance efficiency, reduce downtime, and drive innovation in this new blog series.
Blog

The Language Of High-Performance IT For The Public Sector And Government

Sam Higgins 3 days ago
One of the core principles of high-performance IT is alignment. But what we are aligning to differs greatly between the public and private sectors. It’s also important to recognize the cultural and linguistic differences between the private and public sectors. Aligning language in this way helps ensure that everyone is on the same page, which can significantly improve communication, reduce misunderstandings, and lead to more effective initiatives.
Blog

Key Takeaways From Basware’s Lisbon Event

Meng Liu 3 days ago
Get three noteworthy updates from Basware’s annual customer event in Lisbon, which focused on customer-centric innovation.
Blog

Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season

Jessica Liu 6 days ago
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.

Jan. 30 Tech & Security Predictions Webinar

Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

Blog

Reshape 2024: Amazon Business Is Ready For Its Close-Up

Sucharita Kodali 7 days ago
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog

Prognosen 2025: Die Medienbranche lässt die großen Unbekannten von 2024 hinter sich

Kelsey Chickering 24 Oktober 2024
Marketers werden an Vertrauen gewinnen, da einige offene Fragen in Bezug auf Medien und Werbung gelöst werden. Sie sollten es sich jedoch nicht allzu bequem machen. Erfahren Sie, was Sie im nächsten Jahr erwarten wird.
Video

Predictions 2025: CMOs Clear Out The Clutter

Mike Proulx 7 days ago

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