Blog
In B2B marketing, a well-optimized content engine handles the complete content lifecycle—phases that include planning, production, promotion, performance, and preparedness. As an analyst, I’ve helped clients across many industries and organizational models, determine how to mature their content operations and address issues like too much of the wrong content – consider that 65% of organizations […]
Blog
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
Blog
The discussion around the agentic future of enterprise software is stuck on the promise of tech adoption. We’re debating the ideas — which large language models to use, how to build agents, and the merits of various data fabric architectures — as if, once embraced, you’re on the way to success. While important, these conversations […]
Blog
AI Will Reinvent Business Applications Into An Agentic Business Fabric AI agents will fundamentally reimagine the mature market of enterprise business applications into an agentic business fabric. This is a transformative architectural paradigm for the next generation of enterprise operations. Today’s business models require a fully connected value chain. Yesterday’s legacy environments cannot adapt to enable […]
Blog
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
Blog
Adaptive process orchestration is Forrester’s framework for enabling autonomous operations by integrating AI agents, nondeterministic control flows, and traditional automation technologies to manage complex business processes. As enterprises scale automation, Forrester will launch an adaptive process orchestration landscape report in early Q2 2026 to guide leaders in navigating this emerging category and selecting the right orchestration platforms.
Blog
The Forrester Wave™: Managed Detection And Response Services In Europe, Q3 2025, is live. It’s our second evaluation of the managed detection and response (MDR) space focused on the European market. It looks a bit different from our 2023 Wave, as European customers now place a greater emphasis on sovereignty, localization, speed, automation, and resilience. […]
Blog
Did AmberWolf’s talk at DEF CON 33 uncover any true fundamental flaws in Zero Trust? Although we think the research uncovered some significant issues, calling it a “total bust” is definitely overblown. Find out why.
Blog
Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.
Blog
Is President Trump’s America By Design executive order a positive step for design? With a lack of focus on accessibility and substance, no.
Blog
Why aren't B2B companies more like Spotify? Learn three ways marketing, sales, and customer success teams can use postsale customer data to improve retention and expansion efforts.
Blog
Is your IT organization funding yesterday’s technology shortcuts with today’s headcount? Learn how to identify technical debt “doom loops” that keep organizations trapped and how to break the cycle in this preview of our upcoming Technology & Innovation Summits.
Blog
In August’s episodes of the Forrester CX Cast, we focused on how customer experience (CX) leaders can evolve their CX strategies by sparking innovation, scaling journey management, and aligning marketing with CX.
Podcast
In this episode, Angelina and Martin dive into the evolving world of mobility, exploring how transportation systems — from EVs to mass transit — can be reimagined through a customer-centric lens. Joined by VP principal analyst Paul Miller and CX researcher Hannah Jachim, the conversation challenges traditional tech-centric narratives and emphasizes the importance of understanding real human needs in mobility design.
Blog
Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.
Blog
Pour les dirigeants technologiques qui cherchent à élaborer un plan d’investissement pour 2026, la situation reste incertaine. Découvrez où la majorité des organisations IT prévoient d’investir l’année prochaine, et dans quels domaines vous pourriez réduire les dépenses afin de financer davantage d’expérimentations technologiques au cours de l’année à venir.
Blog
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season. Bien que la volatilité ait atténué les attentes budgétaires, les responsables business et tech devraient se préparer à l’imprévu. Les Guides Budget Planning 2026 de Forrester peuvent vous aider à faire les bons choix stratégiques en cette période de préparation budgétaire.
Blog
Dans une époque marquée par le changement et l’incertitude, les responsables technologiques peuvent choisir de rester réactifs ou de saisir les nouvelles opportunités qui s’offrent à eux. Découvrez comment le Technology & Innovation Summit EMEA de Forrester peut les aider à naviguer dans le chaos technologique et à atteindre des performances élevées dans un environnement instable.
Blog
Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.
Blog
This October in London, I'll explain how to lead through change, hit aggressive targets, and guide execution teams with clarity — even when resources are tight. Here's a quick peek at what to expect at the event.
