Blog
B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle to define and deploy an audience-centric approach to B2B personalization that extends throughout the customer lifecycle. Compounding this challenge is that the “right” content — what is most relevant or meaningful to the buyer — […]
Blog
With the average cost of a data breach at $2.7 million and 33% of enterprises reporting being breached three or more times over the past 12 months, understanding and learning from past incidents is not just beneficial — it’s essential. Our detailed examination of the top 35 breaches and privacy fines of 2024 has unearthed […]
Blog
We often talk about AI through the lens of individual productivity: automating tasks, accelerating workflows, and reducing costs. But there’s something far more powerful — and far less discussed — emerging in front of us: the impact of generative AI on teams — not just replacing tasks but reshaping how people work together. That’s the story […]
Podcast
How should CX professionals use generative AI? Forrester VP, Principal Analyst Martha Bennett joins for a follow-up discussion to chat about the evolution and current state of genAI, busting myths and addressing real-world CX applications.
Blog
To achieve seamless cross-platform functionality, AI agents need standardized frameworks addressing not just technical compatibility but also security, governance, adaptability, and intent. Read this post to learn the nine dimensions of agentic AI interoperability.
Blog
In a climate of economic and political uncertainty, tech budgets are under pressure. According to Forrester’s Industry- And Customer-Supporting Software Survey, 2025, 23% of organizations cite budget as their number one software challenge. Currency depreciation, ranging from 6 to 12% in EMEA/APAC, adds further strains on US-dollar-denominated renewals. Making things worse, 27% of organizations report […]
Blog
AI and data platform provider Domo unveiled its AI agent capability — Agent Catalyst — at the recent Domopalooza 2025 event. Learn more about the new release and Domo's offer to build customers’ first agent for free in this review of the event.
Blog
The Forrester Wave™: Content Management Systems, Q1 2025, reveals a transformed field of third-generation CMSes that are delivering new business value through (1) generating AI-powered content variants at scale and (2) AI agents to enhance content teams’ interactions with digital content.
Blog
At its recent SUSECON 25 event, SUSE revealed a rebranded portfolio focused on four key platforms. Learn more about those changes and how they could impact your technology plans in this review of the event.
Blog
Companies’ reputations aren’t just built (or destroyed) online. Marketing leaders must stay mindful of the vast ecosystem influencing their brand’s reputation.
Blog
Learn the ins and outs of building and operating AI agents on Agentforce in this review of Salesforce’s TDX developer conference.
Blog
Let’s start with some good news. According to Forrester’s Priorities Survey, 2024, business and technology leaders tell us that the number-one priority for their firm is to “improve the experience of our ultimate customers.” The top three priorities for this year are: 1. Improve the experience of our ultimate customers. 2. Meet measurable commercial growth […]
Blog
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year's awards and how to apply here.
Blog
NASSCOM recently hosted its flagship event, the Technology Leadership Forum (NTLF) 2025, with noticeably stronger attendance than in recent years. Returning to its familiar venue — the Grand Hyatt Mumbai — proved valuable. The compact setting was ideal for high-impact interactions, enabling us to engage in over 50 client meetings across a wide range of […]
Blog
B2B buyers rarely act alone. They are part of large, complex buying groups that rely on a network of trusted sources throughout the decision-making process. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs. We find that B2B buyers have distinct […]
Blog
This week we published a new report looking at how generative AI (genAI) can bring fresh energy to an enterprise content management (ECM) program. Unlock The Potential of Your Documents With Generative AI is a call to action for content management leaders to explore new ways to engage with and exploit the value of their managed […]
Blog
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
Blog
Although not a new technology by any stretch, web application firewall (WAF) solutions continue their evolution. Today, WAF solutions are cloud-based and protect applications and APIs in hybrid and multicloud environments. WAF solution vendors have expanded their remit to address API attacks and layer 7 DDoS and are working to integrate WAFs with bot management, […]
Blog
The AI Transformation In Accounts Receivable In the dynamic world of finance, AI is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, Top AI Use Cases For Accounts Receivable Automation In 2025, explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment. The […]
Blog
The UK government has declared that it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation.” Staged funding, mission-driven prioritization, and outcome metrics — the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice … hold that thought for now.