Blog
To Thrive Through Volatility, Master These Three Areas
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog
XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
Blog
The FTC Wants To Break Up Meta — Users Agree
As the FTC's landmark antitrust case against Meta begins, we examine the market ramifications of a potential Meta break up.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Five Takeaways From B2B Summit North America 2025 To Help You Master Buying Mayhem
The B2B buying game has changed, and as marketing, sales, customer, and product leaders scramble to keep up, the mayhem is real. Get five key takeaways from the event mainstage that can help B2B professionals as they head into planning for the rest of the year.
Podcast
Coming Next Week: What It Means, 2.0
There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.
Blog
What You Can Learn From Shopify’s CEO’s Memo On Workforce AI
A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.
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Blog
Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025
I’m excited to announce the release of The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025. This edition evaluated the 11 most significant data management and analytics (DMA) platform vendors, providing a comprehensive view of a market undergoing rapid transformation. Over the past decade, we’ve consistently published the DMA Wave, tracking the evolution of […]
Blog
Apple Gets Tariff Relief — Just Kidding!
After the stock market and hopes of consumer electronics companies such as Apple were buoyed by news of a tariff reprieve on consumer electronics on Friday, they were rapidly dashed by reports that no such exception was in the offing. Instead, these categories were moved to a different “bucket.” Businesses thrive on stability because they […]
Blog
Sovereign AI: NexGen Cloud Gets Funds For Its Infrastructure In Europe
Cloud vendors are focusing on bringing AI solutions to their customers in ways that address sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon Europe 2025 and at Google Cloud Next 2025 in Las Vegas. In this context, the UK-based GPU […]
Blog
Is There More Potential For Adobe’s Agentic Roadmap In The B2B Postsale?
At its recent summit, Adobe made it clear that it's serious about ensuring that its B2B customers achieve their goals and get value from Adobe investments. So why not focus some of its AI and agentic innovation on the postsale, as well?
Blog
Does Your Digital Strategy Fit On A Single Page? It Should.
Effective digital leaders treat strategy as both a verb and a noun: a cycle of work and outputs that sets an organization’s direction and continuously explores new ideas. A strategy on a page is an output that lays out the essential components of your digital strategy on a single page. To help digital business and […]
Blog
The New US Federal AI Policy Demands That Government And Private-Sector Tech Leaders Embrace Responsible And Explainable AI
Today, under the headline-grabbing geopolitical and geoeconomic volatility, a significant, and potentially more consequential, transformation is unfolding in the public sector.
Blog
Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog
Feature Management And Experimentation — An Evolving Market
With feature management, engineering teams can engage in the practice of progressive delivery, where features are deployed with flags turned off, tested in production, and then gradually turned on to a progressively larger audience of users until the new feature is completely released. This mechanism can be used for new features, but the most common use case is safely managing continuous updates.
Blog
Four Signs That Portfolio Marketers Are Evading Messaging Responsibilities
What in the world is going on with messaging? Over the past few months, I have had numerous conversations where it seems that the responsibility for creating messaging has been upended. Messaging development has sprawled across too many areas within B2B teams, which has led to multiple, disparate — or even competing — versions […]
Blog
Banks Need Modern Identity Verification Solutions To Stay Competitive And Resilient In The AI Era
There is a growing need for more secure identity verification in the financial services industry due to the rise of sophisticated fraud tactics and increasingly complex regulatory requirements. Learn the four key challenges that financial services firms face in this preview of a new report.
Blog
Ready Your Commerce Strategy For Growth Through Volatility
Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.
Webinar
Everyone Is Talking About Leaving MQLs, But Is Anyone Actually Doing It?
Watch and learn how Palo Alto Networks, Siemens and Zendesk made the move – including their experience aligning teams to drive adoption and creating a pilot that led to measurable improvements in key performance metrics.
Blog
Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025
Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.
Blog
Connect EX To CX For Real Transformation
When employees are engaged, a better customer experience follows. Learn about two core elements for building an EX-to-CX strategy.
Blog
Campaign Tycoons, Assemble! Highlights From A Forrester B2B Summit Workshop
Learn about the workshop “Become The Ultimate Campaign Tycoon” that was conducted at Forrester’s B2B Summit in Phoenix on April 1.
Blog
Navigating The Storm: How B2B Leaders Can Weather Volatility And Thrive
Doubling down on customer insights, leaning into stability where it exists, and staying empathetic and adaptable will help B2B leaders stay on course.
Blog
Stuck Stage-Zero Opportunities Expose Critical Gaps In Sales Processes
Expose the root cause behind stuck stage-zero opportunities and whose responsibility it is to progress them.
Blog
Apple Is In The Tariff Crosshairs. What Should It Do?
The US administration is convinced that Apple, one the biggest and most valuable brands in the world, can and should move its manufacturing infrastructure to the US. The reality, however, is far murkier. Let’s dissect what puts Apple in a precarious situation and how it might hope to manage through this volatility. Apple is in […]
Blog
Navigate The Evolving Landscape Of AI Technical Services
Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.
Blog
KubeCon 2025: Technology Resilience, Sovereignty, And Security In An Era Of Political Change
KubeCon + CloudNativeCon Europe 2025 in London underscored that the cloud-native ecosystem is operating within a complex and increasingly uncertain global landscape.
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