What Can You Ask Izola?
Type in a question related to a key business or technology topic and receive a near-instant answer drawn from Forrester’s research. Need to communicate the value of an initiative? Izola can help with that, too.
One Tool, Myriad Possibilities
Izola is constantly evolving based on client use cases and feedback. Below are some additional ways that Forrester clients use Izola today:
Explain and clarify concepts
“Define a journey map versus a journey atlas.”
Stay ahead of trends
“What are the top trends in cloud computing?”
Explore best practices
“What are best practices for marketing campaign management?”
Get strategic advice
“How do I decide what CX metrics are best for me to track?”
Outline action plans
“What should I include in a plan to increase AI literacy in my organization?”
Justify investments
“What is the business value for an emerging technology like agentic AI?”
Find relevant data
“List several data points on the state of consumer personalization.”
Advance maturity
“How mature is my marketing planning process?”
Hear From Your Peers
Learn how Forrester clients are using Izola to get insights faster, amplify the value of their analyst interactions, and increase their confidence in decision-making.
Get Started With Izola
Izola is currently available to all Forrester Decisions and Forrester Market Insights clients. Learn more about becoming a client today.
Meanwhile, if you’re already a Forrester Decisions or Forrester Market Insights client and haven’t yet met Izola, log onto Forrester.com to give it a try!
Forrester’s Take On Generative Ai
For more than four decades, Forrester has anticipated, tracked, and helped clients navigate the era-defining technologies of our time. We foresaw advances in machine learning, self-coding TuringBots, and other technologies that directly preceded genAI. We believe that the genAI landscape is fundamentally changing the way we interact with information — and the world.
While Izola was created to help our clients get insights from our research faster, genAI at large will help businesses empower and engage employees and customers alike. With Izola, Forrester is redefining client engagement with research.
Resources
Blogs
Read the latest Forrester blogs on Izola and the state of generative AI.
Izola Turns One — And It’s Just Getting Started
Enhancing The Forrester Experience With Generative AI
Meet Izola: Accelerating Forrester’s GenAI Future
The Seventh Wave: How AI Will Change The Technology Industry
Newsroom
FAQs
Learn more about how Izola works and how to cite answers in our FAQ.
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