Get Trusted Advice Fast
Move Fast
Get instant, AI-powered insights and advice to move fast.
Act With Confidence
Guide critical initiatives with an AI-led experience backed by trusted source research and data.
Gain Exclusive Expertise
Gain access to Forrester’s proprietary insights and data through AI.
How Forrester AI Access Works
Forrester AI Access delivers trusted advice fast for everyone in your organization. Based on Forrester AI, one of the analyst research and advisory industry’s first generative AI tools, Forrester AI Access builds on years of client collaboration and feedback so that organizations have the flexibility they need to align and mobilize faster than ever before. Through this service, you gain advice from a bedrock of proprietary data and insights that you can’t find anywhere else.
Forrester AI Access is available through the Forrester platform and can also be accessed where you work through supported integrations including Microsoft Teams, Microsoft Copilot, and Claude.
An Intuitive AI-Driven Experience
Take action quickly using Forrester AI as your gateway to succinct, trusted insights and advice backed by Forrester’s proprietary research and data.
Trusted And Traceable Advice
Cite and trace advice back to a vetted, objective, and validated source. Forrester AI provides transparency as it shows the AI research process to scan hundreds of thousands of pages of Forrester’s research, data, and figures sourced directly from the most relevant research reports and blog posts.
Unlimited Usage, Unlimited Languages
Ask Forrester AI what matters — without limits. No query caps. No content constraints on responses. No language barriers. Forrester AI generates the best answer possible, drawing from all relevant Forrester research to give you fast, credible advice in your language of choice, with suggestions on what to ask next.
Connect With The Humans Behind The Research
See the research sources and connect with the analysts behind the research. Continue the conversation and build on previous queries through a contextual sidebar of previous prompts to iterate and go deeper. Review, revisit, and refine your prompts at any time. Add occasional access to analysts in real time with AI Access Plus.
Available Where You Work
Stay in the flow: Get AI-powered insights and advice from Forrester directly in the tools you use every day. Access Forrester AI through Microsoft Teams, Microsoft Copilot, and Claude integrations to bring trusted research and advice directly into your workflow.
Presentation-Ready Visuals
Copy and paste insights, images, charts, and figures directly into materials you share with leadership.
Actionable Sources And Data
Define initiatives, apply best-in-class approaches, and execute with clarity and confidence through self-service access to enterprise-priority and relevant functional-priority research, along with analyst webinars, critical data, and assets such as Forrester Wave™ evaluations and Budget Planning Guides.
Integrated With Reports
Summarize and converse with a specific report for key takeaways instantly. Jump directly to the source text or image within the report used to generate an answer.
The Forrester AI Access Difference
Tools matter, and how you build them matters even more. Forrester AI Access differs from other AI solutions in four important ways to deliver responsible, functional AI for everyone in your organization:
- Proprietary Research And Insights. Forrester experts produce proprietary research and insights based on in-depth interviews with practitioners, technology and service provider briefings, and annual data surveys of more than 500,000 respondents that span consumer behavior, customer experience, business buyer trends, and technology.
- Industry-Leading. Forrester launched Forrester AI (previously Izola) in 2023, years ahead of industry peers. Now embedded in the Forrester platform and used by thousands of clients, Forrester AI paved the way for Forrester AI Access: the only AI-first research service powered by trusted, proprietary insights and advice.
- Actionable. Implement presentation-ready insights and advice instantly, with traceable links back to validated, original sources providing credibility, context, and confidence.
- Built For Business. AI Access is optimized to provide succinct advice and concise responses. Use it to create business cases, get strategic advice, summarize reports, track trends, find vendors, and more.
Having strong, accurate data is important, and Forrester is really paramount in that. Their data is easy to find, easy to search, and the results you’re getting back are even better.
— Peter Rogers
EVP, Head of Data and Technology, Merkle
What’s Included
Thousands of clients use Forrester AI, Forrester’s industry-leading AI tool, daily to get answers faster. The Forrester AI Access service delivers synthesized insights via Forrester AI that include links to Forrester’s proprietary data and analyst expertise. It helps executives, leaders, teams, and their organizations stay connected on initiatives, move fast, and align across the organization. Here’s what’s included:
Insights
- Enterprise Priority Research
- Functional Priority Research
- Peer Benchmark Metrics
- Analyst Webinars
- Market & Buyer Insights
- Alerts For New Research
- The Forrester Take Weekly Email
Data & Tools
- Forecasts
- Data Overviews & Snapshots
- Interactive Data Tools
- Forrester Wave™ Evaluations
- Technology & Service Provider Landscapes
- Predictions
- Emerging Technology Research
- Budget Planning Guides
With AI Access Plus
- Four 30-minute inquiries annually
- Example sessions, ideation session, emerging trends, vendor insights, and peer comparisons
Add Human Expertise With AI Access Plus
Get everything included in Forrester AI Access, plus occasional access to trusted Forrester experts when a decision would benefit from added context or validation. AI Access Plus combines immediate, AI-powered insights backed by Forrester’s proprietary research with four 30-minute inquiry sessions each year.
Move Forward With Greater Confidence
- Get trusted advice fast. Access succinct insights and advice through Forrester AI, backed by Forrester’s proprietary research and data.
- Validate key decisions with an expert. Use four annual 30-minute inquiry sessions to ask focused questions of Forrester analysts whose research is included with your access.
- Choose the level of support that fits your needs. AI Access Plus is designed for professionals who primarily want a self-service experience but value occasional access to human expertise.
Request a Demo
Fill out the form and let us know the initiatives for which you’d like support and at what level, as well as the tools you use (Microsoft Teams, Microsoft Copilot, Claude, etc.).
Thanks, we will be in touch soon. In the meantime please subscribe to our insights or give us a call:
+44 (0) 2073 237741 (Europe)
+1 615-395-3401 (United States)
+65 6426 7006 (Asia)
Request a Demo
Fill out the form and let us know the initiatives for which you’d like support and at what level, as well as the tools you use (Microsoft Teams, Microsoft Copilot, Claude, etc.).
Thanks, we will be in touch soon. In the meantime please subscribe to our insights or give us a call:
+44 (0) 2073 237741 (Europe)
+1 615-395-3401 (United States)
+65 6426 7006 (Asia)
Frequently Asked Questions
What is Forrester AI Access?
Forrester AI Access is an AI-powered research service that equips you and your organization to get trusted advice fast. Forrester AI Access combines trusted research, data, webinars, and AI-powered discovery to help clients find relevant insights faster. It is designed for professionals looking to explore research, uncover answers, and accelerate decision-making.
What is Forrester AI Access Plus?
Forrester AI Access Plus includes everything available with AI Access and adds four analyst inquiry sessions annually. These 30-minute engagements give clients a direct opportunity to validate ideas, gain expert perspective, and discuss specific business challenges with Forrester analysts, providing a valuable bridge between self-service research and analyst interaction.
How are Forrester AI Access Plus inquiries different from traditional guidance sessions?
Forrester AI Access Plus inquiries answer questions about published research. As such, they are shorter than guidance sessions and provide focused analyst validation and expert perspective on specific topics. Unlike traditional guidance sessions, they do not include extensive analyst preparation, ongoing engagement, or follow-up support. This streamlined approach gives clients faster access to analyst expertise while maintaining a flexible and scalable experience.
What types of questions can I bring to an inquiry session?
Inquiry sessions are ideal to discuss strategic decisions, validate plans, understand market trends, interpret Forrester research, or explore business challenges. Clients are encouraged to provide business context and specific questions to help analysts deliver relevant insights. These conversations offer practical advice grounded in Forrester’s research and expertise.
How often can I engage with Forrester through AI Access Plus?
Forrester AI Access Plus includes four analyst inquiries per year, providing occasional opportunities to connect directly with experts as priorities evolve. Clients frequently use inquiries after they review research, attend webinars, evaluate strategies, or prepare for key business decisions. If clients use all four inquiries and would like additional support from an analyst, they can upgrade their license to an unlimited engagement model through Forrester Decisions or Forrester Market Insights, or purchase Advisory strategy days.
Who is Forrester AI Access Plus designed for?
Forrester AI Access Plus is designed for business and technology leaders who want both AI-powered access to research and occasional direct analyst engagement. It offers a flexible way to combine self-service insights, trusted research, and targeted analyst conversations to support faster, more confident decision-making across the organization.