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Certification

Leading change requires vision, a well-honed strategy, and flawless execution. Forrester Certification pushes your business transformation forward, whether you’re a team of one or 100. Our dynamic microlearning approach provides the skills and confidence necessary to execute on strategic initiatives for CX, Zero Trust security, B2B marketing from SiriusDecisions, and more. Staff gain alignment and professional recognition, so teams can move faster, together.

Transform Your Business


Forrester provides certification programs for individuals, teams and enterprise-wide implementation. Participants range from executive leaders and senior managers to early career professionals. Whatever your role, you’ll learn new skills and concepts through our dynamic learning experience to put into practice immediately. (1:50)

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Grow Skills And Recognition

Develop expertise in disciplines including customer experience (CX), Zero Trust security and risk mitigation, B2B marketing, and more. Grounded in research-based best practices, Forrester Certification courses provide hands-on exercises and practical tools that you can immediately put into action.

Gain Alignment

Align staff around a common language, toolkit, and way of working to facilitate faster execution on your strategic vision. Gain cross-functional understanding and shared mindset across teams and throughout the organization to solidify transformational change.

Join A Dynamic Community

Through the online learning platform, you’ll engage with peers around the globe and participate in discussions about what works in different industries and geographies. Certification connects you into the larger community of experts to empower your leadership and grow your business.

There were actionable steps I could take away to immediately provide benefit.

—CX Management graduate

43

43 countries represented with more organizations added every day

94%

94% course completion rate exceeds industry averages by 33%

2200+

More than 2200 course participants from 700 organizations in the last 18 months

A Unique Approach To Unique Topics

Forrester offers certification courses for topics backed by decades of expertise and world-class research. Complex content is made accessible by a unique microlearning approach leveraging bite-sized learning sessions so you can absorb quickly and put it into practice immediately.

Our dynamic certification experience is all online and mobile-ready, to fit with your schedule and goals.

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We now have a much more robust framework to drive change and accelerate our CX Transformation Journey.

—CX Foundations graduate

Empowering Confident Execution

Participants report that their confidence in leading change initiatives doubles after certification. (0:56)

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FAQ

Forrester Certification provides industry recognition, supported by decades of research in leading business concepts such as customer experience (CX), security and risk (Zero Trust), and Forrester SiriusDecisions B2B marketing. If you’re looking to align your organization and transform your business, Forrester Certification empowers teams and leaders to execute with confidence so they can move faster together.
Certification courses are all-online, self-paced, and mobile-friendly to support microlearning moments you can apply immediately. Curated and taught by Forrester analysts, the courses primarily use short-format video, but you’ll also stay engaged through podcasts, webinars, and short case studies. This combination of interactive media, peer/social discussion forums, and hands-on exercises creates a dynamic learning experience that is fun and effective.

Each course typically includes five to eight competency-based modules. There are two levels of coursework to help you align your team and advance their learning:
The Core course is an eight-week cohort-based session that is facilitated to help you stay on track and be successful. Core course completion is a prerequisite for any Advanced course.
Advanced courses provide 90 days to complete a series of self-paced modules that go deeper into specific topics.

There are three ways to pursue certification as an individual or a team:
  • Join a cohort of learners from across industries and geographies at specific start dates.
  • Gather 20 or more staff from your organization and set your own start date in a private course.
  • Use our research-based lessons with examples and exercises specific to your organization to create a custom program.


Get more information about a private course or custom program.
Certification courses start on a regular basis. Many occur every month. See the schedule for exact dates. Customized enterprise-wide implementations are specific to your organization, can happen at any time, and are ongoing.
There are no specific time commitments or live attendance requirements. You set your own schedule. For teams of 20 or more, Forrester offers optional live kickoff sessions, specialized workshop sessions, and facilitated discussions to enhance understanding and help accelerate implementation of the concepts presented.
Our certification learners report spending 1–3 hours per module, for a total of 6–18 hours per course. We recommend a pace of roughly 1 module per week, although individual learning styles and times vary. Courses use a dynamic "microlearning" format that was designed with adult learning needs in mind and that works with busy schedules. It is a time commitment, but 94% of people who start a course, finish it.
Business transformation initiatives are cross-functional efforts, and stakeholders from multiple roles and levels of experience benefit. Multiple tracks are available in the Core courses to support varying team experience levels. Teams are encouraged to participate together for increased collaboration and discussion opportunities, although each individual must submit their own work to receive credit.


Multiple Tracks Support All Team Members
Individuals participate and are certified in Forrester courses according to their prior related work experience:
  • Professional/Strategist Certification: reserved for experienced practitioners with at least 2–3 years of direct work experience. This requires more hands-on project work to receive certification.
  • Champion/Associate Certification: for staff who are newer to the role, interested into pursuing a career change, or are in an executive sponsor position. Champions cover the same material as the Pro/Strategist track but are not expected to complete the additional Pro/Strategist project assignments.

Each Core course maintains distinct nomenclature for the two tracks:
CX: Professional | Champion
B2B: Professional | Associate
Zero Trust: Strategist | Associate

Advanced courses do not include tracks. All course work is the same.

If you’re looking to expand CX learning beyond individuals and teams, Forrester also provides customized programs for enterprise-wide implementation.


Custom Programs For Enterprise-wide Implementation
CX Essentials is a customized certification program that provides an enterprise-wide solution to mobilize employees around CX transformation initiatives. Tailored for your organization, course content engages all employees in a 1–3 hour short program to understand your organization’s CX imperative.
There are no prerequisites for Level I Core courses in CX, B2B Marketing, or Zero Trust. Core course completion is a prerequisite for any Advanced course. This has little to do with your level of experience and everything to do with establishing a common understanding of Forrester’s approach, frameworks, and vocabulary.

Advanced courses can be taken in any order to provide flexibility and prioritize critical business needs.

CX
  • Core Course: CX Foundations
  • Advanced: Customer Journey Mapping
  • Advanced: CX Management
  • Advanced: Innovating CX

B2B Marketing
  • Core Course: B2B Marketing Foundations
  • Advanced: Demand And Account-Based Marketing
  • Advanced: Portfolio Marketing

Zero Trust
  • Core Course: Zero Trust Strategy
  • Advanced: Zero Trust Architecture (available upon request through Forrester Consulting)

Each time you complete a course within a discipline, you’ll also level up. So someone who has completed the Core course would be Level 1, someone who completed the Core course and one Advanced class would be Level 2, someone who completed the Core course and two Advanced classes would be Level 3, and so on.

Upon course completion and verification, you’ll receive a signed digital certificate, badge, and suggested email signature addition to recognize your achievement. Post your digital badge to professional social networking sites to showcase your credentials.

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Yes, Workforce Certification is available. If a certain percentage of your staff are certified, you have the option to showcase your Forrester certification in advertising, on your web site, or on social media at an organizational level. There are three workforce certification levels:
  • Gold
  • Silver
  • Bronze

Please contact your Forrester representative to discuss how to promote your workforce certification achievement.

Organizations that certify multiple people from several divisions derive the most benefit from a common vocabulary and shared approach to any business transformation initiative. Organizations can provide enterprise-level CX understanding through the CX Essentials program. Through this customized learning experience, all staff contribute to CX initiatives to drive growth.
Currently, you have the option to pursue CPE/CEU credits within the Zero Trust Certification program. Zero Trust Strategy certification takes an average of 9–18 hours to complete, dependent on the certification track; total time to complete varies by individual learner. Learners of complementary certifications may be able to claim CPE credit for time spent obtaining their Zero Trust Strategy certification. Forrester advises the following as the minimum CPE hours for certification earners; learners may be able to report additional self-study hours:
  • Associate Certificate: 9 hours
  • Strategist Certificate: 18 hours

Please let us know if you’re interested in CPE/CEU credits for Forrester Certification programs.

 

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Learn more about Certification

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