B2B Marketing Certification

The B2B market is constantly evolving due to new technology, buyer needs, and interaction preferences. It can be a challenge for product, marketing, and sales teams to stay aligned while outpacing this constant evolution. But research shows that highly aligned organizations grow 19 percent faster on average than their peers and are 15 percent more profitable.

B2B marketing certification accelerates your team’s ability to align and create strategic marketing programs that achieve business objectives and grow revenue.

For You And Your Organization

There are two ways you can use B2B marketing certification courses to align your team and move faster together:

Available courses:

Deepen Your Understanding

Forrester certification courses are a fast and scalable way to align your team on key definitions and frameworks by discipline. Each course includes:

  • Self-paced, online lessons built for practical application to your real-world challenges.
  • Timed, 60-day cohorts that bring together peers from multiple geographies and industries.
  • Content that adapts to suit executives, experienced, and novice team members.
  • Forrester certification as proof of you and your team’s accomplishment and specialized skills.

Based on the research presented in this course, I can make the case to our CEO that marketing is a primary revenue driver.

B2B Marketing alum

Accelerating B2B Marketing

Align your marketing team toward a common strategy and way of working. Hone your strategic efforts and develop meaningful, ongoing relationships with buyers and customers.

Accelerating B2B Marketing is available as a one-time course experience or as part of Forrester Decisions for B2B Marketing Executives, Revenue Operations, Demand & ABM, Portfolio Marketing, Partner Ecosystem Marketing, B2B Sales and Product Management.

The next course begins on April 15. Register by April 12.
Forrester account required for registration. Sign in or create an account.

Price shown is in US dollars. Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed price.

Topics Covered In Accelerating B2B Marketing 

Chapter 1​: Understand The Drivers Of Great B2B Marketing​
Pinpoint the core drivers of key offerings in target markets that are most important to your organization, using key concepts in B2B marketing to drive alignment across functions and improve success with evolving audiences. ​

Chapter 2: Plan For Audience-Centricity​
Identify buyers’ needs and explore their decision-making process through journey mapping to deliver effective audience-centered marketing. ​

Chapter 3: Architect The Postsale Customer Lifecycle ​
Develop a framework for meeting customer expectations by identifying goals and interactions for each stage of the customer lifecycle. ​

Chapter 4: Improve B2B Campaigns With The Integrated Approach ​
Align your campaign goals with targeted approaches for prioritized audiences to improve cross-functional collaboration and, ultimately, business results. ​

Chapter 5: Optimize The Revenue Engine For Growth​
Explore how your organization can recognize opportunities versus leads by shifting to a buying-group-centered approach.​

Chapter 6: Measure Marketing’s Business Impact​
Create meaningful systems of measurement that accurately reflect marketing’s contribution to your organization’s business goals.

Enroll Your Team In An Upcoming Course

Apr 15
Register by Apr 12

May 13
Register by May 10

Jun 17
Register by Jun 14

Jul 15
Register by Jul 12

Mastering Demand & ABM

Improve how you target, engage, and enable buyers and buying groups to deliver pipeline momentum from your demand and account-based marketing programs.

Mastering Demand & ABM is available as a one-time course experience or as part of Forrester Decisions for B2B Marketing Executives, Revenue Operations, Demand & ABM, Portfolio Marketing, Partner Ecosystem Marketing, B2B Sales and Product Management.

The next course begins on April 15. Register by April 12.
Forrester account required for registration. Sign in or create an account.

Price shown is in US dollars. Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed price.

Topics Covered In Mastering Demand & ABM 

Develop A Lifecycle Revenue Marketing Strategy
Establish a frontline marketing strategy that encompasses the entire customer lifecycle and the full range of buying motions and opportunity types.

Optimize Lifecycle Revenue Processes
Analyze key milestones throughout the buying cycle, using tools such as the B2B Revenue Waterfall™, to determine if audiences are realizing value and enable the organization to achieve revenue growth.

Plan And Activate Adaptive Programs
Develop strategies, programs, and tactics that generate, sense, and adapt to buying signals in real time to advance audiences’ decision process as conditions change.

Retain And Grow Existing Customers
Optimize customer marketing programs to improve engagement and drive growth through retention, upsell, and cross-sell​.

Leverage Digital Marketing Across The Lifecycle
Optimize always-on digital approaches to meet buyers’ increasing demands for self-service experiences in all buying motions, including direct sale and e-commerce.

Modernize Revenue Marketing Teams and Competencies
Align organizational teams and roles to core demand and ABM competencies and responsibilities.

Enroll Your Team In An Upcoming Course 

Apr 15
Register by Apr 12

May 13
Register by May 10

Jun 17
Register by Jun 14

Jul 15
Register by Jul 12

Mastering Portfolio Marketing

Create deep market and buyer understanding throughout the organization by focusing on buyer personas and their needs. Maximize go-to-market performance with audience-centric positioning, messaging, and product launch programs with impact.

Mastering Portfolio Marketing is available as a one-time course experience or as part of Forrester Decisions for B2B Marketing Executives, Revenue Operations, Demand & ABM, Portfolio Marketing, Partner Ecosystem Marketing, B2B Sales and Product Management.

The next course begins on April 15. Register by April 12.
Forrester account required for registration. Sign in or create an account.

Price shown is in US dollars. Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed price.

Topics Covered In Mastering Portfolio Marketing 

Understand Your Market​
Gain a clear picture of the competitive landscape and develop a prioritized strategy for short- and longer-term portfolio growth.​

Know Your Buying Audience​
Prioritize the ideal buying groups for your offering and take an audience-centric approach to align product, marketing, and sales as you plan your go-to-market strategy​

Design Buyer Journeys​
Capture the key buyer insights you need to round out your knowledge of your buying audience and create engaging buyer experiences.​

Craft Messaging That Motivates Buyers​
Use your deep understanding of your buyers to craft impactful messaging that moves buyers from business problem discovery to decision and purchase.​

Enable Your Teams And Organization​
Identify the right roles in your organization to enable, determine what knowledge to enable them with, and build a process to focus your enablement efforts for the greatest impact on buyers.​

Create Your Product Launch Strategy​
Develop a launch strategy that aligns your company’s functions and incorporates proven steps in go-to-market planning so you can maximize business value.

Enroll Your Team In An Upcoming Course 

Apr 15
Register by Apr 12

May 13
Register by May 10

Jun 17
Register by Jun 14

Jul 15
Register by Jul 12

Learn more about B2B Marketing Certification

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