Forrester Decisions for Digital Business & Strategy

As the next era of digital unfolds, consumer expectations will evolve at an unprecedented pace, creating more demand than ever for high-quality, seamless digital experiences. To win and retain more customers today and accelerate future profitability, brands must overcome their own digital divides.

Forrester Decisions for Digital Business & Strategy helps leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Enhance The Business Value Of Digital.

Demonstrate measurable outcomes that align to topline business objectives.

Stay Ahead Of Disruption.

Align your strategy to emerging consumer behaviors and technology trends.

Establish A High-Performing Organization.

Strengthen team skills and capabilities and build a trusted partner network.

Key Priorities

As a digital leader, you’re on a mission to establish a commercial strategy and approach that aligns to your vision and differentiates your products, services, and experiences. Forrester Decisions for Digital Business & Strategy is tailored to help you succeed at your most pressing priorities:

  • Develop the digital strategy.
  • Grow the digital team.
  • Collect and analyze data for customer insights.
  • Power your business with technology platforms and strategies.
  • Design and develop digital products and experiences.
  • Measure the value of digital products and experiences.
  • Harness emerging technologies.

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights
  • Trends and predictions
  • Market forecasts
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team​.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management

What differentiates Forrester is its ‘outside-in’ perspective. Forrester’s research begins and ends with the customer. Its marketing and strategy expertise is particularly valuable when designing customer-centric processes and systems that ensure long-term success.


Senior program manager, digital transformation office

Service Model Spotlight

The Forrester Digital Business & Strategy Engine

The Forrester Digital Business & Strategy Engine empowers digital leaders to create compelling and profitable products, services, and experiences.

Support For Leaders And Team Members

Forrester Decisions for Digital Business & Strategy offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to customer experience research, tools, data, and certification courses.

 

Leader 

Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.

Team 

Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Meet A Few Of Our Digital Business & Strategy Analysts

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your transformational strategies, or anything in between.


Blog

GenAI Will Shatter And Reconstruct Every Company And Industry

Ted Schadler 2 days ago
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
Blog

Europe-5 Retail Sales Trends And Outlook

Jitender Miglani 5 days ago
We recap a few European retail sales trends over the last few years and in 2023.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar 5 days ago
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia December 1, 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

How can we help?

Fill out the form, and we will contact you.

0/500 Max characters reached

Thanks, we will be in touch soon. In the meantime please subscribe to our insights or give us a call:
+44 (0) 2073 237741 (Europe)
+1 615-395-3401 (United States)
+65 6426 7006 (Asia)