B2B marketing leaders are accustomed to doing more with less. In 2025, the pressure will be even more acute. Budgeting realities will bump up against buyer demands for better experiences and the need to keep pace with new technologies, including generative AI.
Learn where your peers intend to spend — and find out how your spending plans compare. Watch the on-demand recording, and come away knowing where to increase, decrease, and experiment with your investments to stretch next year’s marketing budget farther.
Watch the on-demand webinar, so you can:
- Understand the current state of B2B marketing budgets globally.
- Learn which spending decisions will yield the greatest return on investment in the year ahead.
- Discover low-cost experimentation opportunities to forge new paths to growth.
What will be revealed?
- Budgeting recommendations for capturing value from generative AI, data privacy practices, and partner ecosystem investments.
- The marketing practice that you should stop doing—and what to do instead.
- Actionable advice so you can begin putting the learnings to work.
Featuring
On-Demand: 2025 Budget Planning Guides: B2B Marketing
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