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B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

How Forrester Can Help

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

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Unify Brand And Experience To Drive Growth

The Total Experience Score helps you connect brand perception with customer reality so you can ensure that your marketing investments are delivering on your brand promise. Align with CX and digital teams around a shared metric that reveals what’s driving loyalty, advocacy, and revenue.

Learn More About The Total Experience Score
Blog

What the History of Ad Agencies Tells Us About CMO Power: Order-Takers to Strategic Partners—and Back Again

Keith Johnston 13 hours ago
A love story older than television. The tension between CMOs and advertising agencies didn’t start with AI, procurement, or any media disruption. And history makes one thing clear: agencies only gain power when CMOs don’t—or can’t—fully exercise theirs. It’s embedded in the very origin of the advertising agency itself. To understand today’s agency–CMO power dynamics, […]
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Blog

Consumers Put A WBD-Paramount Merger On Probation

Mike Proulx 2 days ago
Following a dramatic and politically charged bidding process, Warner Bros. Discovery’s proposed acquisition of Paramount has entered its most consequential phase. On April 23, WBD shareholders will vote on whether to approve the deal — a decision that would further concentrate market power across film, TV, streaming, and news. At stake is the future of […]
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Blog

Turn AI Distrust Into Customer Trust — And Win The CX Future

Enza Iannopollo 4 days ago
Consumer use of AI is growing, yet their trust in it remains low. That gives organizations a unique opportunity.
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Blog

Americans Feel Miserable. Why Do They Keep Spending?

Dipanjan Chatterjee 5 days ago
Consumer confidence languishes near historic lows, surveys drip with despair, and media narratives fixate on fragility. And yet, consumers open their wallets, and corporate profits roll in. This is not a passing contradiction. It is the defining paradox of today’s “pessimism economy.” Our new research — Down But Not Out: Growth Strategies For The Pessimism […]
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Read More Insights For B2C Marketing Leaders

Upcoming Events For B2C Marketing Leaders

New York City

CX Forum East

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San Francisco

CX Forum West

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Amsterdam

CX Summit EMEA

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AI Forum Sydney

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Meet A Few Of Our B2C Marketing Analysts

Jay Pattisall

VP, Principal Analyst

Rusty Warner

VP, Principal Analyst

Emily Collins

VP, Research Director

Jessica Liu

Principal Analyst

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