Customer-obsessed marketing
Marketers, You Desperately Need A New Mindset
You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel…
B2C marketing
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Customer-obsessed marketing
AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale
Songshan Ciyou Temple near Raohe night market, Taipei There’s a sense of urgency in Asia to capitalize on AI, not only to compete but…
April 18, 2018 | Frederic Giron
Customer-obsessed marketing
Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018
Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report…
April 17, 2018 | Tina Moffett
Customer-obsessed marketing
Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions
One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions…
April 17, 2018 | Melissa Parrish
Customer-obsessed marketing
Where To Invest Your Adtech And Martech Dollars
As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest?…
April 10, 2018 | Mary Pilecki
Customer-obsessed marketing
Consumer Marketing 2018: “Could-Do’s” Versus “Must-Do’s”
To my astonishment, this tweet, which quotes my opening remarks, was the most retweeted/liked/shared of Forrester’s Consumer Marketing 2018: On…
April 9, 2018 | Melissa Parrish
Customer-obsessed marketing
Drive revenue with CX
Differentiate with digital
Apple’s Brand Playbook Unlocked
Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it…
April 9, 2018 | Dipanjan Chatterjee
Customer-obsessed marketing
Drive revenue with CX
Modernize Your Martech Stack for Moments
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic…
April 5, 2018 | Julie Ask
Retail
Customer-obsessed marketing
Maximize value of tech
Build an insights-driven org
Four Forces Drive The Consumer’s Tech Stack
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the…
April 5, 2018 | James L. McQuivey
Customer-obsessed marketing
Differentiate with digital
Walled Garden No More: Digital China Goes Global
As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My…