Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act 3. Redemption
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
B2C marketing
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Customer-obsessed marketing
Madtech Convergence Is Ongoing – With Or Without You
For marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking…
August 16, 2017 | Melissa Parrish , Mary Pilecki
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act 2. Soul-Searching
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
August 14, 2017 | Dipanjan Chatterjee
Customer-obsessed marketing
Back To the Future: The Benefits Of TV Advertising
Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in…
August 9, 2017 | Jim Nail
Customer-obsessed marketing
Road Trippin’
I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall…
August 9, 2017 | Collin Colburn
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act I. Crisis
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or…
August 7, 2017 | Dipanjan Chatterjee
Customer-obsessed marketing
Case Study: How To Improve Your Chatbot’s Chance Of Success
Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A…
August 1, 2017 | Xiaofeng Wang
Customer-obsessed marketing
Drive revenue with CX
Build an insights-driven org
The Data Digest: Empowered Customers Paint Their Own Future
Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media…
July 27, 2017 | Anjali Lai
Customer-obsessed marketing
Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley,…
July 18, 2017 | Dipanjan Chatterjee
Customer-obsessed marketing
Amazon Product Content: A New Space Race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company…