B2C Marketing

CMOs’ Agency Buying Behavior Signals More Centralized Global Marketing Solutions To Come In 2021, seven major agency reviews worth over $7 billion went to integrated, centralized global marketing teams. Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […]

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex. From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […]

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness — for example, 84% of US online adults use at least […]

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC). According to data from Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers in APAC already use CDPs, and 26% plan to do so in the next 12 months — the most cited of the 20 martech options […]

Brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing. Find out why.

B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.

Consumers constantly trade sustainability for price, speed, performance, or convenience; even the so-called “green consumers” do. Understand the five most common barriers to sustainable purchasing that generate cognitive dissonance

US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.

Get a detailed look at what you can expect at the upcoming CES 2022 event in Las Vegas.

To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.

In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […]

Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce

Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz

The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]

Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.