B2C Marketing

B2C marketing is navigating choppy waters. The tactics that drive short-term gains are alienating customers over the long-term, eroding loyalty and affinity. Read our insights to learn more about how B2C marketing teams can thrive in the midst of this tension.

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Insights

Blog

Netflix Saturation Nears, With No Dearth Of Original Content To Binge

Mike Proulx 11 hours ago
Netflix subscriber growth continues to slow. In its Q4, 2021 earnings interview tonight, company executives said it’s “tough to pinpoint” why customer acquisition hasn’t recovered to pre-pandemic levels. But the reality is that the streaming market has become saturated. This translates to more choice for consumers who are growing concerned with the aggregate costs of […]
Blog

Why Holding Companies Matter More Than Agencies

Jay Pattisall January 11, 2022
CMOs’ Agency Buying Behavior Signals More Centralized Global Marketing Solutions To Come In 2021, seven major agency reviews worth over $7 billion went to integrated, centralized global marketing teams. Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […]

Predictions 2022 Live

Set off on a confident path to business success in 2022. Discover the top trends for CIOs, CMOs, CX Leaders, and CEOs in 2022.

Blog

Media Agency Reviews Are Coming In 2022

Jay Pattisall January 11, 2022
Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex. From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […]
Blog

Make Data Strategy Your New Year’s Resolution

Stephanie Liu January 11, 2022
Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness — for example, 84% of US online adults use at least […]
Video

Cancel Culture: Confusing, Complex, And Contentious

Mike Proulx January 10, 2022

Blog

Explore The CDP Vendor Landscape In Asia Pacific

Xiaofeng Wang January 10, 2022
Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC). According to data from Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers in APAC already use CDPs, and 26% plan to do so in the next 12 months — the most cited of the 20 martech options […]
Blog

Employer Branding: The New Marketing Frontier

Dipanjan Chatterjee January 6, 2022
Brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing. Find out why.
Blog

Targeting Truth In The Misinformation Age

Kelsey Chickering December 22, 2021
B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.
Blog

The Green Consumer Paradox

Thomas Husson December 16, 2021
Consumers constantly trade sustainability for price, speed, performance, or convenience; even the so-called “green consumers” do. Understand the five most common barriers to sustainable purchasing that generate cognitive dissonance
Blog

2021 US Holiday Forecast — US Online Holiday Sales Will Approach $200 Billion In 2021

Eric Haggstrom December 15, 2021
US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.
Blog

CES 2022: It’s Back, It’s Live, And It’s Reshaping Brand Experience

Dipanjan Chatterjee December 8, 2021
Get a detailed look at what you can expect at the upcoming CES 2022 event in Las Vegas.
Blog

A Recap Of Website Promotions On Black Friday And Cyber Monday 2021

Sucharita Kodali December 8, 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
Podcast

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

What It Means December 2, 2021
In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.
Video

Meet Forrester’s New Principal Analyst Covering Media: Kelsey Chickering

Mike Proulx December 1, 2021

Blog

Meet Raluca Alexandru, Forrester’s Newest Data Governance And Data Management Analyst

Raluca Alexandru December 1, 2021
Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […]
Blog

Tendances Retail et eCommerce 2022

Thomas Husson November 23, 2021
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
Blog

Authenticité, marketing, et transformation durable.

Thomas Husson November 19, 2021
Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz
Video

Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth

Mike Proulx November 18, 2021

Blog

All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
Webinar

European Predictions 2022:  B2C Marketing Trends

Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.
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