B2C Marketing Leaders

Activate Marketing Strategies That Drive Loyalty And Revenue

Today’s customers expect more from brands. They demand more transparency, greater commitment to values, more exciting experiences, and more convenience. For B2C marketers, these rising customer expectations collide with decreasing budgets and increasing pressure to prove financial results.

To succeed, B2C marketers must craft and execute visionary, customer-obsessed strategies fully attuned to ever-changing customer sentiment, paired with the technology and data to make smart financial investments.

Achieve Your Priorities

B2C marketing leaders are responsible for more than ever. Prioritize and achieve maximum results in the areas that matter most to you and your business, including:

  • Understanding your evolving customer
  • Designing experiences that drive loyalty
  • Creating differentiated brand experiences
  • Leading response to change
  • Enabling moments-based marketing with marketing technology
  • Optimizing agency partnerships
  • Running a high-performing marketing organization

Powerful Solutions For B2C Marketing Challenges

Through world-leading, customer-centric research, analytics, and frameworks, Forrester empowers B2C marketing leaders to envision and build a differentiated, customer-obsessed brand that improves acquisition and retention at every stage of the journey.

Improve the value of the brand.

Improve brand value with insight on what CX drivers and innovations will raise customer perception.

Generate customer loyalty.

Deliver hyper-relevant, emotionally resonant brand experiences that foster loyalty across the journey.

Stay ahead of market change.

Lead response to changing demands with investments, partner relationships, and creative strategies oriented around the customer of the future.

Leading Customer-Centric Insights And Tools

Forrester Research

Forrester's research is infused with forward-looking consumer, market, and customer experience insights tailored to the needs of today's shifting B2C marketing leader. Along with expert guidance, we help you lead with a customer-obsessed brand.

  • Consumer Technographics

    Broad and industry views of customer behaviors and adoption and use patterns allow you to better understand and anticipate the actions and expectations of your customers and target prospects.

Research Spotlight

The Future Of Advertising

In the next era of advertising, the most successful brands will focus on first- and second-party data from consumer relationships, heavily curated partner ecosystems, and content and ad format strategies that focus on delivering value to consumers — not just value to the brand.

Read this research to understand where advertising is headed and how your firm can produce advertisements that meet changing consumer expectations and desires.

Research Collection

B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Jim Nail 1 day ago
COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […]
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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

Blog

Marketing For A Healthy Holiday Season

Shar VanBoskirk 4 days ago
Consumer marketing leaders have a tall order every holiday season: to drive 30% of their firm’s annual sales. This year, their task also includes making up for sales lost due to COVID-19 shutdowns and shut-ins, while limiting in-person crowds. I, along with my colleagues Jay Pattisall, Julie Ask, Jim Nail, Tina Moffett, Sucharita Mulpuru, and […]
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Blog

You Can Quantify The ROI Of SEO

Collin Colburn November 19, 2020
SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […]
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Meet The CMO & B2C Marketing Team

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment. However, there’s understanding the concept of customer obsession — then there’s operationalizing it. Given that just 15% of companies are customer-obsessed, per Forrester’s 2019 Customer Obsession Assessment, it’s safe to say that putting customer obsession into action is no easy task. Leaders struggle with the basics: Who should do what? How long should it take? And what might it cost?

Thank You