Challenges You Face
Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways of distinguishing your brand and cementing customer loyalty, including:
- Competing against nontraditional entrants in an increasingly complex landscape.
- Reluctancy of the business to inject key customer insights into strategy.
- Securing budgets and demonstrating the value of marketing across the organization.
- Balancing quick wins against long-term ROI.
- Keeping pace with changing customer behaviors, including waning loyalty and technology demands.
How Forrester Helps You Drive Business Results
Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.
Bold Solutions Built For You
Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.
Forrester Decisions for B2C Marketing Executives
This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.
Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work with Forrester to fully customized long-term transformation initiatives. Learn more.
CX Forums on three continents provide customer-minded marketing executives and business leaders with insights, energy, and access to the latest research and thinking from Forrester. See CX Forum dates for your region. See CX Forum dates for your region.
Meet A Few Of Our B2C Marketing Analysts
How To Build Your Customer Obsession Strategy
Customer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment, but it’s one thing to understand the concept of customer obsession — and another to operationalize it. Learn the basics of how to build your customer obsession strategy with Forrester.