B2C Marketing Leaders

Activate Marketing Strategies That Drive Loyalty And Revenue

Today’s customers expect more from brands. They demand more transparency, greater commitment to values, more exciting experiences, and more convenience. For B2C marketers, these rising customer expectations collide with decreasing budgets and increasing pressure to prove financial results.

To succeed, B2C marketers must craft and execute visionary, customer-obsessed strategies fully attuned to ever-changing customer sentiment, paired with the technology and data to make smart financial investments.

Achieve Your Priorities

B2C marketing leaders are responsible for more than ever. Prioritize and achieve maximum results in the areas that matter most to you and your business, including:

  • Understanding your evolving customer
  • Designing experiences that drive loyalty
  • Creating differentiated brand experiences
  • Leading response to change
  • Enabling moments-based marketing with marketing technology
  • Optimizing agency partnerships
  • Running a high-performing marketing organization

Powerful Solutions For B2C Marketing Challenges

Through world-leading, customer-centric research, analytics, and frameworks, Forrester empowers B2C marketing leaders to envision and build a differentiated, customer-obsessed brand that improves acquisition and retention at every stage of the journey.

Improve the value of the brand.

Improve brand value with insight on what CX drivers and innovations will raise customer perception.

Generate customer loyalty.

Deliver hyper-relevant, emotionally resonant brand experiences that foster loyalty across the journey.

Stay ahead of market change.

Lead response to changing demands with investments, partner relationships, and creative strategies oriented around the customer of the future.

Leading Customer-Centric Insights And Tools

Forrester Research

Forrester's research is infused with forward-looking consumer, market, and customer experience insights tailored to the needs of today's shifting B2C marketing leader. Along with expert guidance, we help you lead with a customer-obsessed brand.

  • Consumer Technographics

    Broad and industry views of customer behaviors and adoption and use patterns allow you to better understand and anticipate the actions and expectations of your customers and target prospects.

Research Spotlight

The Future Of Advertising

In the next era of advertising, the most successful brands will focus on first- and second-party data from consumer relationships, heavily curated partner ecosystems, and content and ad format strategies that focus on delivering value to consumers — not just value to the brand.

Read this research to understand where advertising is headed and how your firm can produce advertisements that meet changing consumer expectations and desires.

Blog

Why Customer Experience? Why Now?

Martin Gill 8 hours ago
One of the things I was most looking forward to in 2020 as I returned to focus on our European consumer research was CX EMEA. I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. It’s a chance to […]
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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

Blog

Take A Chance On Your Holiday Podcasts

Collin Colburn 20 hours ago
Marketers are itching to get close to consumers in time for a holiday spending surge. This season, we think marketers should take the opportunity to be bold (at work) with their podcasting efforts. We know lots of retailers and brands — from Sephora to Blue Apron to Shopify — have their own podcasts. And even […]
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Blog

Explore Real-Time Interaction Management Solution Options With The Latest Forrester Wave™

Rusty Warner 2 days ago
My colleague Joe Stanhope and I have previously written about “The Future Of Enterprise Marketing Technology” and how it hinges on marketing alignment with customer experience (CX) strategies. To be successful, marketers must orchestrate personalized experiences that deliver value in their customers’ moments of need. But brands must “Align Strategy And Technology To Deliver Next-Gen […]
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Meet The CMO & B2C Marketing Team

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment. However, there’s understanding the concept of customer obsession — then there’s operationalizing it. Given that just 15% of companies are customer-obsessed, per Forrester’s 2019 Customer Obsession Assessment, it’s safe to say that putting customer obsession into action is no easy task. Leaders struggle with the basics: Who should do what? How long should it take? And what might it cost?

Thank You