B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways of distinguishing your brand and cementing customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctancy of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

How Forrester Helps You Drive Business Results

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

B2C Marketing Executives
  • Forrester Decisions for B2C Marketing Executives

    This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.

  • Consulting

    Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work with Forrester to fully customized long-term transformation initiatives. Learn more.

  • Events

    CX Forums on three continents provide customer-minded marketing executives and business leaders with insights, energy, and access to the latest research and thinking from Forrester. See CX Forum dates for your region. See CX Forum dates for your region.

Blog

Adobe “Catchy Content” Shows How Content Intelligence Powers Personalization

Nick Barber May 3, 2021
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]
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Blog

Third-Party Providers Want In On The Retail Media Boom

Collin Colburn April 29, 2021
Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and behavior has significantly shifted online during the pandemic. We had already noted growth in retail media in the middle of […]
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Blog

Reboot Your Marketing Strategy With Cross-Channel Campaign Management

Rusty Warner April 29, 2021
Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.
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Meet A Few Of Our B2C Marketing Analysts

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment, but it’s one thing to understand the concept of customer obsession — and another to operationalize it. Learn the basics of how to build your customer obsession strategy with Forrester.

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