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B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

Discover how Forrester can help

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

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Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia 1 day ago
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
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Blog

Musk’s Message Marks X’s Official Breakup With Big Brands

Mike Proulx 2 days ago
It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]
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Blog

Customer Obsession Awards — Nominations Wanted

Martin Gill 2 days ago
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
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Blog

Consumers, COP28, And The Green Market Revolution

Thomas Husson 2 days ago
With the UN Climate Change Conference, COP28, starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability. Forrester Believes That Firms Can No Longer Ignore The Green Market Revolution Massive government spending with the Inflation Reduction Act in the US, […]
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Read More Insights For B2C Marketing Leaders

Upcoming Events For B2C Marketing Leaders

CX APAC

Sydney & Digital

CX North America

Nashville & Digital

CX EMEA

London & Digital

Meet A Few Of Our B2C Marketing Analysts

Jessica Liu

Principal Analyst

Kelsey Chickering

Principal Analyst

Jay Pattisall

VP, Principal Analyst

Dipanjan Chatterjee

Vice President, Principal Analyst

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EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060